What KIMT-TV does

KIMT-TV (branded as KIMT News 3) is a local broadcast television station serving the Mason City, Iowa and Rochester, Minnesota markets, covering communities across Northern Iowa and Southern Minnesota including Cerro Gordo County, Olmsted County, and Freeborn/Mower counties. Founded in 1954 and headquartered at 1751 Hwy 52 N., Rochester, MN, the station operates under Allen Media Broadcasting as its parent company. It delivers hyperlocal news, weather forecasting, sports coverage, and community information to viewers in the Upper Mississippi River Valley region.

The station's core product is local television news broadcasting, supported by weather services featuring interactive radar, tower cameras, severe weather alerts, and a dedicated weather application, as well as sports coverage spanning local high school to national athletics. Underlying technology includes a BLOX-powered CMS website, live streaming capabilities (KIMT Livestream and CBSN national livestream), iOS and Android mobile applications, email alert subscription systems, and real-time traffic camera integration. Distribution spans over-the-air broadcast, cable/satellite carriage (DISH, DIRECTV), digital streaming, mobile apps, and social media platforms (Facebook, X, YouTube, Instagram).

KIMT-TV's revenue model is advertising-based, monetizing its audience reach through local and national spot advertising across broadcast and digital channels. The station sells inventory via a direct advertising sales team, with rates disclosed on-request only. It operates a multi-channel marketing approach combining owned digital properties, email newsletters, and community event coverage to drive top-of-funnel audience engagement. The station does not disclose pricing or revenue figures publicly and is privately held with 101-250 employees.

Name

KIMT-TV

Legal name

Allen Media Broadcasting

Website

https://kimt.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

KIMT-TV (KIMT News 3) is a local broadcast television station serving the Mason City-Rochester DMA across Northern Iowa and Southern Minnesota, delivering local news, weather, sports, and community content via broadcast, digital streaming, and mobile apps under Allen Media Broadcasting.

Ownership category

akta.pro rank

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Pricing tiers

Distribution channels5 records

Marketing channels5 records

Core offering

KIMT-TV (KIMT News 3) is a CBS-affiliated local broadcast television station that produces and distributes local news, weather, sports, and community content for viewers in North Iowa and Southern Minnesota, including the Mason City and Rochester markets. The station monetizes its audience primarily through local and regional advertising sales across its broadcast, digital, mobile, and streaming platforms.

Product overview

KIMT-TV is a local television news station serving Mason City, Iowa and Rochester, Minnesota, owned by Allen Media Broadcasting. The station operates a unified news platform featuring core products including local television news broadcasting, weather services with interactive radar, sports coverage, and live streaming capabilities. Additional offerings include mobile applications for iOS and Android, traffic monitoring services, email alert notifications, and video on-demand content. The station is powered by BLOX Content Management System and maintains a presence across major social media platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• KIMT-TV News Coverage Local television news broadcasting covering Mason City, Rochester, and surrounding areas in Iowa and Minnesota, including local news, politics, crime, health, and national news.
• KIMT-TV Weather Services Weather forecasting and monitoring services including interactive radar, maps, severe weather alerts, tower cameras, and downloadable weather app for the Upper Mississippi River Valley region.
• KIMT-TV Sports Coverage Local and national sports news coverage including high school sports, professional sports, and college athletics in the North Iowa and Southern Minnesota region.
• KIMT Livestream Live video streaming service for KIMT-TV broadcasts and special coverage, including KIMT Livestream and CBSN national livestream for online and mobile viewing.
• KIMT Weather & TV Mobile Apps Downloadable iOS and Android applications for weather forecasts, interactive radar, and television content delivery to mobile users.

Quantifiable outcome

• Covers weather for Upper Mississippi River Valley region with real-time alerts and interactive radar

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Sinclair Broadcast Group: One of the largest U.S. local TV station operators, owning/managing 180+ stations across mid-size and large markets. Directly comparable as a multi-station local broadcast peer serving regional audiences with network affiliations and centralized sales.
• Nexstar Media Group: The largest U.S. owner of local TV stations following its Tribune acquisition. Highly comparable as a network-affiliated station group operator with significant scale advantages in ad sales and content distribution.
• Gray Television: Operator of ~100 local TV stations across small and mid-size U.S. markets. Closely comparable to KIMT-TV's market profile (mid-size regional markets), with a similar CBS/NBC/ABC affiliation mix and digital growth strategy.
• Tegna Inc. Owns 60+ local TV stations in mid-size U.S. markets. Comparable network-affiliated local broadcaster with parallel digital/streaming initiatives and similar reliance on local ad + retransmission revenue.
• E.W. Scripps Company: Operates a portfolio of local TV stations (Scripps Local Media) and national networks. Comparable as a local broadcast peer with both network-affiliated and independent stations serving similar mid-size U.S. markets.
• Hearst Television: Privately held operator of 30+ local TV stations, many CBS/NBC/ABC-affiliated. Comparable network-affiliated local broadcaster with parallel emphasis on local news, weather, and digital distribution.
• Cox Media Group: Operates local TV stations and radio stations across the U.S., recently divesting TV stations. Comparable as a multi-station local broadcast group with overlapping audience and advertiser bases.

Direct peers

• Allen Media Broadcasting: Direct parent and sister-station operator; owns a portfolio of network-affiliated local TV stations across the U.S. (including KIMT-TV). Most directly comparable peer — same corporate strategy, ad-sales platform (Shop Local, Deals), and shared services model.
• Bahakel Communications: Family-owned operator of a portfolio of local TV and radio stations in smaller U.S. markets. Comparable as a similarly sized private local broadcaster focused on mid/small markets with similar news/weather product mix.
• Lockwood Broadcast Group: Privately held operator of local TV stations across smaller U.S. markets. Comparable as a privately owned, mid-size local station group with similar market profile and network-affiliation model to KIMT-TV.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kimt
• YouTubeyoutube.com/channel/UCgiFbHIm6SzfF_lo7d98jUg
• Facebookfacebook.com/kimtnews3
• Instagraminstagram.com/kimtnews3
• LinkedInlinkedin.com/company/kimt-tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KIMT-TV