RetirementDNA

RetirementDNA is a privately held San Diego-based financial services firm, founded in 2004, that offers retirement plans, financial advisory, and wealth management services to individuals and plan sponsors, operating at a micro-scale of 1-10 employees.

Company typePrivate
Founded2004
HeadquartersSan Diego, United States
Headcount1–10
GTM typeB2C
OfferingServices

What RetirementDNA does

RetirementDNA is a privately held, for-profit financial services firm headquartered in San Diego, California, founded in 2004. According to its firmographic record, the company offers retirement plans, financial advisory, and wealth management services — a typical RIA (registered investment advisor) / retirement plan administration bundle targeted at individuals approaching or in retirement, and at plan sponsors needing fiduciary support.

The company operates at a micro-firm scale, with 1-10 employees and no disclosed subsidiaries, parent company, or ownership structure. No product suite, technology stack, integrations, certifications (e.g., CFP, CFA, RIA registration), pricing model, or fee schedule is disclosed in the available data. The public website (retirementdna.com) does not render substantive content — it returns a loading/verification interstitial only — which is itself a material signal: it indicates either a dormant digital front door, minimal marketing investment, or an operational state that does not prioritize web-based client acquisition. This absence of public technical, operational, or product detail makes it impossible to characterize the firm's platform architecture, service delivery model, or competitive positioning with specificity.

The revenue model is not disclosed. As a retirement-advisory firm, the most plausible mechanics are AUM-based advisory fees, flat retirement plan administration fees, and/or hourly/subscription financial planning fees, but no figure, band, or client count is available to confirm this. The company is private with no disclosed funding rounds, no M&A activity, no leadership changes, and no regulatory actions in the input, leaving the firm's current operational tempo and financial trajectory undetermined.

RetirementDNA firmographics

Firmographics

Name: RetirementDNA
Website: https://retirementdna.com
Company type: Private
Founded year: 2004
Operating status: Operating
Headcount range: 1–10 employees
Short description: RetirementDNA is a privately held San Diego-based financial services firm, founded in 2004, that offers retirement plans, financial advisory, and wealth management services to individuals and plan sponsors, operating at a micro-scale of 1-10 employees.
Ownership category
akta.pro rank

RetirementDNA industry classification

Industry

Product category: Wealth Management
NAICS: Pension Funds (52511)
SIC: Investment Advice (6282)
akta.pro industry: PRIMARYFSAEABAD
Retirement Income Planning & Decumulation Advisory
Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Wealth & Retirement Advisory
SECONDARYFSAEABAE
Employer Retirement Plan Advisory (401(k)/Pension)
Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Wealth & Retirement Advisory
SECONDARYFSAAACAE
Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers)
Financial & Insurance/Asset & Wealth Management/Registered Investment Advisors (RIAs) & Independent Wealth Managers

Keywords

Retirement planning
Financial advisory
Wealth management
Retirement plans
Financial planning services

Where RetirementDNA is headquartered

Location

Headquarters

HQ city: San Diego
HQ country: United States
HQ region: North America

Markets served

RetirementDNA business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales

RetirementDNA product offering

Product offering

Core offering

RetirementDNA provides retirement plans, financial advisory, and wealth management services to clients. The firm focuses on helping individuals and households plan for retirement through advisory and wealth management offerings. The company is based in San Diego, California and was founded in 2004.

Differentiator

Problem solved

Functional benefit

Products and services

Retirement Planning Services
Financial Advisory Services
Wealth Management Services

Companies that use RetirementDNA

Customer profile

Ideal customer profiles1 record

RetirementDNA technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

RetirementDNA competitors and assessment

Company assessment

Broad incumbents

Fisher Investments: Large investment advisory firm serving high-net-worth and retirement-age investors with portfolio management services — comparable as a scaled incumbent in the wealth advisory space.
Charles Schwab: Diversified brokerage and wealth management firm with retirement plan services and advisory offerings — overlaps with RetirementDNA across retirement plans and financial advisory.
Fidelity Investments: Diversified financial services firm with major retirement plan, IRA, and wealth advisory offerings — a scaled incumbent whose retirement products directly overlap RetirementDNA's focus areas.
Vanguard: Large low-cost provider of retirement plans (401(k)), IRAs, and personal advisory services — directly comparable in retirement plan and wealth advisory categories, with scale advantages.

Direct peers

Empower Retirement: Major retirement plan recordkeeper and wealth manager serving employer-sponsored plans and individual rollover investors — a direct competitor in the same retirement advisory niche.
Personal Capital: Wealth advisory and retirement planning firm combining digital tools with human advisors — closely comparable to RetirementDNA's retirement and wealth management bundle.
TIAA: Retirement-focused financial services organization offering retirement plans, IRAs, and advisory services to academic, nonprofit, and broader retirement segments — closely aligned with RetirementDNA's retirement plans and wealth management positioning.
Edelman Financial Engines: Large national RIA with a heavy focus on retirement plan participant advice and managed accounts, directly comparable to RetirementDNA's stated retirement-plan and wealth advisory focus.

Emerging players

Wealthfront: Technology-driven financial advisory and retirement planning service targeting younger and middle-mass affluent clients — comparable as a modern retirement/wealth advisory offering.
NewRetirement: Smaller, technology-enabled retirement planning platform targeting individuals and advisors — comparable as a focused retirement-planning offering competing for the same end-client segment.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights3 records

Customer concentration

RetirementDNA financial estimates

Financial estimate

Revenue estimate

Valuation estimate

RetirementDNA leadership team

Management profile

Number of profiles

RetirementDNA funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

RetirementDNA M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RetirementDNA

What does RetirementDNA do?

Is RetirementDNA a public or private company?

RetirementDNA is a private company. It is classified as unknown and is currently operating.

When was RetirementDNA founded?

RetirementDNA was founded in 2004. It employs 1 to 10 people.

Where is RetirementDNA based?

RetirementDNA is headquartered in San Diego, United States, in the North America region.

Who are RetirementDNA's main competitors?

Broad incumbents on record are Fisher Investments, Charles Schwab, Fidelity Investments and Vanguard. Direct peers are Empower Retirement, Personal Capital, TIAA and Edelman Financial Engines. Emerging players are Wealthfront and NewRetirement.

Does RetirementDNA have an API?

No public API is recorded for RetirementDNA.

What industry is RetirementDNA in?

RetirementDNA's product category is Wealth Management. Its primary akta.pro industry code is FSAEABAD, Retirement Income Planning & Decumulation Advisory, with a secondary code of FSAEABAE, Employer Retirement Plan Advisory (401(k)/Pension). Its NAICS code is 52511 and its SIC code is 6282.