BTL Event Technology

What BTL Event Technology does

BTL Veranstaltungstechnik GmbH is a German full-service event technology services provider operating as the technical services division within the privately held BTL Group. Headquartered in Düsseldorf (Theodorstraße 299), the company maintains five additional offices in Berlin, Frankfurt, Hannover, Munich, and Poznań (Poland), and has delivered event technology services for over 35 years. The legal entity is a GmbH (private limited company) under Managing Director Michael Terwint, who concurrently leads the group's innovation subsidiary btl next GmbH. BTL serves corporate event organizers, trade show operators, sports federations, cultural institutions, and entertainment clients through direct enterprise sales and long-tenured venue partnership relationships.

The company's offering combines seven core equipment-and-services categories — Video & Image, Audio (Ton), Lighting (Licht), Rigging, Stage/Set Construction (Setbau & Bühnenbau), LED Walls, and Interpretation Technology (Dolmetschertechnik) — with a suite of add-on capabilities including 360-degree location scanning, building projection mapping, event visualization, VR/AR experiences, a digital streaming studio, guest-counting technology, permanent system integration, and maintenance services. Technology is positioned around modern digital production tools rather than proprietary AI/ML systems. Notable clients and partners include Messe Düsseldorf GmbH and Deutsche Messe AG (as exclusive/preferred venue technology partners), the European Handball Federation, German Handball Federation (Deutscher Handballbund), Deutscher Turner-Bund, Die Toten Hosen, Uniper SE, and Baller League.

Revenue is generated via project-based, quote-driven professional services engagements: equipment rental paired with on-site setup, technical operation, and breakdown, complemented by consulting, digital event production, and hybrid streaming services. Customer acquisition is enterprise field-sales driven and reinforced by anchor partnerships with major exhibition venues. In January 2025, the company achieved EMAS and ISO 14001 environmental management certifications, signaling a deliberate sustainability positioning. No public revenue, funding, or headcount disclosures are available.

Name

BTL Event Technology

Legal name

BTL Veranstaltungstechnik GmbH

Website

https://btl.info

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

BTL Veranstaltungstechnik GmbH is a German full-service event technology provider (video, audio, lighting, rigging, LED, interpretation, streaming, VR/AR) operating 6 offices across Germany and Poland, serving corporate, trade show, sports, and entertainment clients via exclusive venue partnerships.

Ownership category

akta.pro rank

Product category

Event Technology Services

NAICS

Professional, Scientific, and Technical Services (54), Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industries

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC), Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO), Interpretation, Captioning & Accessibility Services (Live Translation, ASL, WCAG) (THAHAOAL)

Keywords

• Event technology services
• Audio visual production
• Live event production
• Trade show services
• Stage lighting rigging

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Event Technology Rental and Services: BTL generates revenue through rental of event technology equipment (video, audio, lighting, rigging, LED walls) combined with technical services including setup, operation, and breakdown. Services are typically project-based for specific events, with pricing based on event scope, duration, and technical requirements.
2. Event Consultation and Planning: Advisory services for event technical planning, event visualization, and sustainable event management
3. Digital and Hybrid Event Production: Production services for digital events, streaming, and hybrid formats combining physical and virtual attendance

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BTL Veranstaltungstechnik GmbH provides comprehensive event technology services for corporate, trade show, live, sports, and conference events. Core offerings include rental and operation of video, audio, lighting, rigging, LED walls, stage/set construction, and interpretation technology equipment. Specialized add-on services include 360-degree scanning, building mapping, event visualization, VR/AR experiences, digital streaming studios, and event technology consulting.

Product overview

BTL Event Technology is a comprehensive event technology services provider operating as part of the BTL Group. The company offers a unified portfolio of integrated event technology services rather than a modular software platform. The core offering includes technical equipment rentals and services across six main categories: Video & Bild (video/image), Ton (audio), Licht (lighting), Rigging, Setbau & Bühnenbau (stage construction), LED-Wände (LED walls), and Dolmetschertechnik (interpreter technology). These core services are supplemented by specialized add-on services including 360-Grad-Scan, Gebäude Mapping, Event-Visualisierung, VR/AR experiences, Beratung (consulting), GuestCount, Systemintegration & Festinstallation, and Wartung & Service (maintenance). The company serves diverse event types including corporate events, trade shows (Messe-Service), live events, sports events, conferences, art & culture, digital events, hybrid events, gaming events, e-Sports, and operates digital streaming studios.

Differentiator

Problem solved

Functional benefit

Products and services

• Video & Image Production
• Audio Systems (Ton)
• Lighting (Licht)
• Rigging Services
• Set & Stage Construction (Setbau & Bühnenbau)
• LED Wall Rental (LED-Wände)
• Interpretation Technology (Dolmetschertechnik)
• 360-Degree Scanning (360-Grad-Scan)
• Building Mapping (Gebäude Mapping)
• Event Visualization (Event-Visualisierung)
• Virtual Reality (VR) Experiences
• Augmented Reality (AR) Solutions
• Event Technology Consulting (Beratung)
• Digital Streaming Studio (Digital-Streaming-Studio)
• System Integration & Permanent Installation
• Maintenance & Service (Wartung & Service)
• GuestCount Attendance Tracking

Quantifiable outcome

• €2 million raised at benefit concert supported by BTL technology
• +1 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Messe Düsseldorf GmbHflagshipStrategic or Co-development PartnerBTL is an exclusive partner of Messe Düsseldorf, providing comprehensive event technology services for exhibitions and trade shows at the Düsseldorf exhibition center. This flagship partnership covers major events including the Caravan Salon and provides BTL with preferred access to one of Germany's largest exhibition venues.
• Deutsche Messe AGcoreStrategic or Co-development PartnerBTL maintains a partnership with Deutsche Messe AG for the Hannover exhibition venue, providing technology services for events held at this major German trade fair location.
• European Handball Federation (EHF)coreStrategic or Co-development PartnerBTL provided technical support for the Men's EHF EURO 2024 Final Tournament Draw in Düsseldorf, demonstrating expertise in major international sports events.
• BTL next GmbHcoreOthersRelated company within the BTL Group focusing on next-generation event technology and innovation.
• BTL GroupcoreOthersParent BTL Group holding company under which BTL Veranstaltungstechnik GmbH operates as the technical services division.
• BTL Poznań - Systemy Medialne Sp. Z o.o.coreOthersPolish subsidiary company providing event technology services in the Polish market, headquartered in Złotniki near Poznań.

Scale indicators4 records

Direct peers

• Gahrens + Battermann GmbH: Headquartered in Berlin with additional German locations, Gahrens + Battermann is one of the most direct competitors to BTL in event technology, covering video, audio, lighting, rigging and event IT for trade shows, conferences and live events in Germany. Same horizontal service scope and customer base.
• Neumann&Müller Veranstaltungstechnik (N&M): Munich-based event technology specialist with German and European locations, offering AV, lighting, rigging and congress/conference technology. Direct peer on corporate events, trade shows and conferences with similar full-service positioning.
• Habegger AG: Swiss/German event technology and stage construction firm operating across DACH, providing rigging, lighting, video, and set construction for trade fairs, corporate events and live productions. Comparable service portfolio and DACH-centric footprint.
• Rainer Dähn GmbH Veranstaltungstechnik: Hamburg-based event technology provider focused on lighting, audio, video and stage technology for corporate events, trade shows and public events across northern Germany. Comparable horizontal service model and target customers.
• Lleyton GmbH: Frankfurt-based event technology and services provider covering AV, lighting, rigging and stage construction for trade fairs, corporate events and congresses. Closely overlaps BTL on Messe Frankfurt / Rhine-Main accounts.

Broad incumbents

• PRG (Production Resource Group): Global leader in event production and AV technology, operating across live events, broadcast, and corporate events with a much larger international footprint than BTL. Sets the competitive ceiling on pricing for large international tenders where BTL competes.
• Solotech: Canadian-headquartered global provider of audio, video, lighting, and rigging services following its acquisition of PRG assets; competing with BTL on cross-border corporate event and entertainment production accounts.
• NEP Group: Worldwide outsourced technical production partner supporting broadcast, live events, and corporate productions with AV, lighting and staging capabilities. Relevant as a broader incumbent competing for the same enterprise event budgets.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/btlgroupvt
• Facebookfacebook.com/btlnextgmbh
• LinkedInlinkedin.com/company/btl-next-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BTL Event Technology