Btl Next Gmbh

Name

Btl Next Gmbh

Legal name

btl next GmbH

Website

https://www.btl-x.de

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Event Technology Services

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Live Streaming & Broadcast Production (Multi-camera, Encoding, CDN Delivery) (THAHAOAB)

Keywords

• Event technology services
• Live event production
• Trade show services
• Audio visual rental
• Conference technology

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Event Technology Rental and Services: Rental and service provision of event technology equipment including audio, video, lighting, LED systems, rigging, and stage construction. Services include technical planning, on-site execution, and post-event support.
2. System Integration and Installation: Permanent installation of media technology in conference rooms, schools, event locations, museums, hotels, and other venues. Includes planning, installation, system integration, and maintenance services.
3. Consulting and Advisory Services: Event technology consulting, venue assessment, and technical planning services for events and permanent installations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

btl next GmbH provides comprehensive event technology services including video and image technology, audio systems, lighting, LED walls, rigging and trusses, stage construction, interpreter technology, XR/AR/VR, in-house streaming studios, and 360-degree scanning for live, digital, hybrid, and trade show events. The company also delivers permanent media technology system integration for venues such as conference rooms, schools, museums, and hotels. Services span planning, execution, and post-event support across Germany and Europe.

Product overview

Btl Next GmbH is an event technology service provider offering a comprehensive portfolio of technical services under the 'btl x' brand. The company operates as a full-service partner for event technology, providing core technology services including video/audio/lighting, LED displays, rigging, stage construction, interpreter technology, and digital streaming studios. These are organized under event format services covering corporate events, conferences, digital events, trade shows, live events, hybrid events, arts & culture, gaming, eSports, and sports events. The company also offers specialized technology services such as 360-degree scanning, event visualization, building projection mapping, XR/AR experiences, guest counting systems, maintenance, and permanent media technology installation. A dedicated sub-brand 'btl-xsports' handles sport and sport entertainment events. The company has over 35 years of experience, serves major trade shows as official partner of Messe Düsseldorf, Messe München, and Deutsche Messe AG, and maintains offices in Düsseldorf (headquarters), Berlin, Frankfurt, Munich, Hannover, and Poznań, Poland.

Differentiator

Problem solved

Functional benefit

Brands

• btl-xsports: New brand for sport and sport entertainment events, focusing on event technology, streaming, live staging, and broadcast
• btl x
• btl

Products and services

• Dolmetschertechnik (Interpreter Technology) Professional interpreter technology including simultaneous translation booths, mobile interpretation systems, and conference technology for multilingual events. Over 7,500 projects completed in 35 years across Europe.
• 360-Grad-Scan (3D Scanning) 3D scanning service for trade show booths and event venues, providing high-resolution recordings with +/- 1% accuracy, plus virtual 3D tours for international outreach, teaser videos, and GIFs for social media.
• Digital-Streaming-Studio In-house streaming studios for digital and hybrid event formats, including interactive webcasts and comprehensive conferences for corporate clients and event organizers.
• Messe-Service (Trade Show Service) Complete technical infrastructure for trade shows including booth services for exhibitors, stand builders, and trade show companies, leveraging official partnership with Messe Düsseldorf, Messe München, and Deutsche Messe AG.
• Corporate-Events Technical services for corporate events including conferences, meetings, and business presentations for business-to-business clients.
• Hybrid-Events Hybrid event solutions combining in-person and digital experiences for maximum reach across corporate events, conferences, and trade shows.
• Sport-Events (btl-xsports sub-brand) Sport and sport entertainment event services under the btl-xsports sub-brand, focusing on event technology, streaming, live inszenierung, and broadcast for sporting events and e-sports.
• Systemintegration & Festinstallation (System Integration) Permanent installation and system integration of media technology for conference rooms, schools, event locations, museums, hotels, and gastronomy establishments. Includes planning, installation, and maintenance.
• e-Sports Events eSports event technical services including production support for major tournaments such as the Gran Turismo World Series.
• Konferenzen (Conferences) Conference technology services including stage setup, participant management, interactive tools, and multilingual support for association meetings and political events.

Quantifiable outcome

• Over 7,500 interpreter technology projects completed in 35 years
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Messe DüsseldorfcoreChannel Partner/ Reseller/ DistributorOfficial Messe-Service partner operating own technical offices at Messe Düsseldorf. Provides event technology services for exhibitors and event organizers at one of Germany's largest trade fair venues.
• Messe MünchencoreChannel Partner/ Reseller/ DistributorOfficial Messe-Service partner operating technical offices at Messe München. Provides event technology and support for major exhibitions at the Munich venue.
• Deutsche Messe AG (Hannover)coreChannel Partner/ Reseller/ DistributorOfficial partner operating on the Hannover Exhibition Grounds. Focus on ceiling suspension and rigging services, providing infrastructure for sound, lighting, LED walls, and other technical elements.
• TUSEM EssenminorGTM or Marketing PartnerSponsorship partnership with handball club TUSEM Essen.
• adesso SEcoreStrategic or Co-development PartnerLong-term technology partnership for Digital Day events and ongoing collaboration to drive innovation at joint events. btl provides complete technical infrastructure for adesso's digital transformation events.
• BOLLE Festsäle BerlincoreStrategic or Co-development PartnerTechnical partner for BOLLE Festsäle venue in Berlin, providing complete technical execution for events including the SPE-Demokratiekongress 2024.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• PRG (Production Resource Group): Global leader in event production services with extensive AV, lighting, and rigging capabilities. Larger, broader incumbent operating across live events, concerts, and corporate productions.
• MCI Group: Global events and association management company with strong presence in meetings, conferences, and exhibitions. Adjacent peer combining event management with technology services for corporate clients.
• Pico Group: Asia-headquartered global brand activation and event experience agency offering integrated event services. Comparable in providing comprehensive event technology and production services for corporate clients.

Direct peers

• Neumann&Müller: German event technology and AV services company with multi-city presence across Germany. Direct competitor in the German corporate event and trade fair AV services market.
• Gahrens + Battermann: German event and media technology specialist offering AV rental, installation, and event production services. Comparable mid-sized German peer with similar trade fair and corporate event focus.
• LANG AG: German event technology company specializing in LED and video technology for trade shows, congresses, and live events. Direct peer in LED wall and video technology rental, also operating from German Messe venues.
• Nüssli Group: Swiss-headquartered specialist in temporary event structures, stages, and grandstands for trade fairs, sports, and live events. Comparable in trade fair infrastructure and event construction services.
• Habegger: Swiss-headquartered event technology provider offering audio, video, lighting, rigging, and staging services across DACH. Closely comparable full-service AV/event production peer with similar venue partnerships and corporate event focus.

Regional players

• Europalco: Portuguese-headquartered event production and AV services company with operations across Iberia and Europe. Comparable full-service event technology provider focused on Iberian market.

Emerging players

• Gloscherie / Ambion: Smaller, specialized German event technology providers focusing on streaming, hybrid, and digital event production. Emerging players in the digital/hybrid event niche that compete with btl's Digital-Streaming-Studio offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Btl Next Gmbh