Jelly Drops

What Jelly Drops does

Jelly Drops Ltd. is a UK-based, founder-owned food and beverage company founded in 2018 that manufactures and sells a single-product line of 95% water jelly treats designed to support hydration, with a primary focus on elderly users and people living with dementia. The product is sugar-free, fat-free, vegan, fortified with B vitamins (B12, B9, B6 at 20% NRV per pack) and electrolytes, and independently assessed as Level 7 on the IDDSI Framework, making it suitable for people with swallowing difficulties and denture wearers. The company's founding narrative — founder Lewis inventing the product for his grandmother Pat after she was hospitalized with dehydration — anchors the brand's positioning and has driven earned media coverage in Forbes, BBC, Channel 4, Sky News, TEDx, Metro, Evening Standard, and The Independent.

The underlying technology is a proprietary jelly-based confectionery formulation that holds 95% water content in a solid, chewable texture without melting, bursting, or dissolving; each pack contains approximately nine jelly treats delivering the equivalent of 50ml of water. The business is run by a 1–10 person team and is self-distributed through three dedicated Shopify-powered e-commerce storefronts serving the UK, USA, and Canada, with localized pricing and shipping. A subscription model, positioned as the most cost-effective purchase option, sits alongside one-time purchases of 21- and 42-multipacks.

The go-to-market motion is product-led and direct-to-consumer, augmented by a community-led 'Jelly Drops Champion' program that distributes free samples, discount codes, and leaflets through care professionals. The company reports having supported over 125,000 families since inception, holds a 4.9/5 rating from 517 Facebook reviews, and has recorded one funding event — a 2020 round from Stanford Angels of the United Kingdom. No institutional capital, parent company, or public-market exposure is evidenced in the available data.

Name

Jelly Drops

Legal name

Jelly Drops Ltd.

Website

https://jellydrops.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Jelly Drops Ltd. is a UK-based food and beverage company that manufactures 95% water jelly treats fortified with B vitamins and electrolytes, sold direct-to-consumer via subscription and one-time purchase to support hydration in elderly and dementia patients and health-conscious consumers across the UK, USA, and Canada.

Ownership category

akta.pro rank

Product category

Functional Confectionery & Hydration Foods

NAICS

Nonchocolate Confectionery Manufacturing (31134)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Hydration jelly treats
• Sugar-free confectionery
• Electrolyte jelly sweets
• Dysphagia-safe snacks
• Dementia hydration products

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Subscription Revenue: Recurring subscription model for regular deliveries of Jelly Drops products. The subscription is marketed as the most cost-effective purchasing option, providing predictable recurring revenue from repeat customers.
2. One-Time Purchase Revenue: Single purchase of 21 or 42 multipacks available at checkout. Customers can select 'One-Time' Purchase option for non-recurring transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Jelly Drops manufactures and sells a proprietary 95% water-based jelly treat designed to support hydration in older adults and people who struggle to drink enough fluids, including those living with dementia. The sugar-free, vegan, B-vitamin and electrolyte-fortified jelly treats are sold in 21 and 42 multipacks via direct-to-consumer e-commerce stores in the UK, USA, and Canada, with both subscription and one-time purchase options.

Product overview

Jelly Drops offers a single unified product—hydration support treats designed for people struggling to stay hydrated. The product is a 95% water, sugar-free confection enhanced with B vitamins (B12, B9, B6) and electrolytes. Available as a subscription service or one-time purchase in multipacks of 21 or 42 units, the product targets older adults and anyone needing hydration support.

Differentiator

Problem solved

Functional benefit

Products and services

• Jelly Drops Hydration Treats

Quantifiable outcome

• Supported over 125,000 families with hydration support
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Jelly Drops Champion Program MemberscoreGTM or Marketing PartnerProfessional program inviting individuals to become 'Jelly Drops Champions' who receive free samples, discount codes and leaflets to help spread awareness about hydration support in their communities. Champions help promote the product to care homes, healthcare professionals, and families dealing with hydration challenges.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Olly: Olly produces functional gummy supplements with added vitamins and wellness ingredients. It is the closest comparable in gummy format combined with functional health positioning, though it targets general wellness consumers rather than hydration in the elderly.
• SmartSweets: SmartSweets makes low-/no-sugar gummy and chewy candy products with a health-forward positioning. It is comparable to Jelly Drops on sugar-free confectionery format and ingredient-conscious branding, though it does not address hydration or clinical use cases.
• Vitafusion: Vitafusion is a leading vitamin gummy brand, producing chewable gummies that deliver added vitamins in a confectionery format. It is comparable in the gummy-as-functional-delivery-system approach that Jelly Drops also leverages for B-vitamin and electrolyte delivery.

Broad incumbents

• Haribo: Haribo is a dominant global gummy confectionery manufacturer with massive scale and distribution. It is relevant as a broad incumbent in the gummy/jelly category in which Jelly Drops competes, but it does not target hydration, clinical safety, or elderly consumers.
• Pedialyte: Pedialyte is an established oral rehydration brand owned by Abbott, commonly used in clinical and consumer hydration contexts including the elderly. It overlaps with Jelly Drops on the hydration problem but is a broad incumbent offering drinks rather than a chewable functional treat.
• Ensure: Ensure (Abbott) is a leading medical nutrition brand frequently recommended for older adults and patients at risk of malnutrition/dehydration. It is a broad incumbent in the elderly nutrition category where Jelly Drops' IDDSI-certified hydration treats are positioned, with overlapping care-home and clinician channels.

Emerging players

• Liquid IV: Liquid IV makes electrolyte powder drink mixes positioned for hydration and wellness. It is a partial competitor because it targets the same hydration use case, but uses a powder drink format rather than a chewable jelly and does not focus on elderly/dementia hydration.
• DripDrop: DripDrop produces oral rehydration solution (ORS) products for clinical and consumer hydration. It competes with Jelly Drops on the underlying hydration need, particularly in medical-grade contexts, though it uses a powder drink format and was not built around the elderly/dementia caregiver journey.
• Nuun: Nuun makes effervescent hydration tablets with added electrolytes, marketed for everyday and active hydration. It overlaps with Jelly Drops on the consumer hydration mission and electrolyte positioning, but uses a tablet format and is not focused on the elderly/dementia segment.
• Cure Hydration: Cure Hydration produces organic electrolyte powders positioned as a cleaner alternative in the hydration category. It is comparable to Jelly Drops as a newer, health-positioned hydration brand, though it competes in the powder drink format rather than a chewable functional confection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/JellyDrops_
• Facebookfacebook.com/JellyDropsWaterSweets
• LinkedInlinkedin.com/company/jelly-drops
• Instagraminstagram.com/jellydrops
• TikToktiktok.com/@jellydropswatersweets

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jelly Drops