DataSapien
DataSapien builds DNA³, an embeddable Device Native AI SDK that runs small language models and a context store on consumer smartphones, enabling consumer brands and mobile app publishers to deliver personalised, on-device customer journeys with zero cloud data sharing and no per-token AI fees.
- Company typePrivate
- Founded2024
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What DataSapien does
DataSapien Limited, headquartered in London with engineering in Istanbul, builds DNA³—a Device Native AI platform that runs small language models, a context store, and an agent runtime directly on consumer smartphones via embeddable SDKs (iOS, Android, React Native, Flutter). The architecture is defined by a "Zero-Shared Data" principle: customer behavioural, transactional, declared, and inferred signals are collected, structured, and acted on inside the device, with only consented outputs returned to brand systems, eliminating the cloud data lake that traditional personalisation platforms must defend. The platform is composed of three modules—A1 Attributes (live on-device profile), A2 AI (deterministic, probabilistic, and generative models running locally), and A3 Agents (no-code journey orchestration)—exposed through a cloud or on-premises Orchestrator dashboard and consumed by brands' existing CDP, campaign, loyalty, and analytics tools.
The company sells into consumer brands and mobile app publishers via a hybrid go-to-market: a self-serve developer portal and sandbox tier, a discounted DNA Innovation Partner Program (99% off months 1–3, 90% off months 4–12), and enterprise direct sales for production SDK deployments priced as a subscription scaled to users served rather than to API interactions or tokens. The predecessor business, CitizenMe, grew to roughly 500,000 monthly active users before being shuttered; the team has rebuilt the on-device technology as an enterprise SDK, with a founding team of four co-founders and headcount in the 11–50 range. No external funding rounds, named enterprise customers, or revenue figures are disclosed; the company is privately held, registered with the UK ICO (C1447742), SOC 2 Type II certified, and pursuing ISO 27001 certification.
Reported technical performance includes a ~20MB SDK footprint, sub-50ms on-device context query latency, and 99.97% trailing-90-day uptime; a controlled 8-week comparison is cited as evidence of a 44X improvement in activation effectiveness (7.9% treatment vs 0.18% control). The platform supports integrations with Salesforce, Adobe, Braze, and Segment on the martech side and with Google, Meta, Microsoft, and LiquidAI on the model side, with additional Apple Intelligence and Android AICore/Galaxy AI runtime alignment.
DataSapien firmographics
Firmographics- Name
- DataSapien
- Legal name
- DataSapien Limited
- Website
- https://datasapien.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DataSapien builds DNA³, an embeddable Device Native AI SDK that runs small language models and a context store on consumer smartphones, enabling consumer brands and mobile app publishers to deliver personalised, on-device customer journeys with zero cloud data sharing and no per-token AI fees.
- Ownership category
- akta.pro rank
DataSapien industry classification
Industry- Product category
- On-device AI personalisation platform
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
- akta.pro secondary industries
- Data Governance Platforms (Policies, Stewardship, Workflows) (HDAEADAB), Data Strategy & Governance Services (BPAEAHAA)
Keywords
Where DataSapien is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
DataSapien business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SDK Licensing / Platform Subscription: Embeddable SDK licensing to app publishers. Pricing scales with number of users served, not interactions. No per-token fees, no usage spikes. Enterprise tier with full solution development and professional services.
- Professional Services: Integration support, optimisation, and ongoing technical partnership. Full solution development with experienced technical teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | SOLO Tier - Sandbox access for developers to experiment with on-device AI stack |
| Subscription | Annual | Enterprise Tier - Full SDK deployment with professional services |
| Hybrid | Multi-year contract | DNA Innovation Partner Program - Early access cohort |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
DataSapien product offering
Product offeringCore offering
DataSapien provides a Device Native AI personalisation platform (DNA³) that consumer brands and mobile app publishers embed into their iOS, Android, React Native, and Flutter applications via SDKs. The platform runs small language models, ML scoring, deterministic rules, and agent workflows directly on the customer's device, capturing real-time lived context and orchestrating personalised customer journeys without sending personal data to the cloud. It is sold as a subscription-based platform licence with bundled professional services, priced per user rather than per interaction.
Product overview
DataSapien is a Device Native AI personalisation platform built as a platform-plus-modules architecture. At its core is the DNA³ orchestration layer, which consists of three integrated modules: A1 Attributes (a live customer profile per device), A2 AI (on-device models including deterministic rules, ML, and generative AI), and A3 Agents (no-code workflow orchestration). The platform is delivered via SDKs for iOS, Android, React Native, and Flutter, all of which are powered by the DataSapien Orchestrator web dashboard. Additional offerings include the Pocket Models.AI free iOS exploration app, sandbox testing apps for developers, and the DNA Innovation Partner Program. The platform works alongside existing enterprise stacks including Salesforce, Adobe, Braze, and Segment.
Differentiator
Problem solved
Functional benefit
Brands
- DNA³: Device Native AI platform that collects, structures and acts on first-party signal on the customer's device. Includes Attributes (live customer profile), AI (on-device models), and Agents (orchestration layer). Also referred to as DNA3.
Products and services
- DataSapien DNA³ Platform The central context layer and orchestration platform of DataSapien, comprising three modules — A1 Attributes (live customer profile per device), A2 AI (on-device personalisation, scoring, classification, and ranking models), and A3 Agents (no-code journey and workflow orchestration). It collects, structures, and acts on first-party signal on the customer's device and is designed for enterprise consumer brands and mobile app publishers.
- DataSapien iOS SDK Native iOS SDK (~20MB footprint) that embeds the DataSapien DNA³ platform into existing iOS applications, providing on-device data collection, context store, model runtime, and agent capabilities with iOS 17+ support, sub-50ms context query latency, and 99.97% uptime.
- DataSapien Android SDK Native Android SDK that embeds DataSapien's on-device AI capabilities into existing Android applications, providing the same context store, model runtime, and orchestration features as the iOS SDK, including support for Android 14+ and Galaxy AI runtimes.
- DataSapien React Native SDK React Native SDK that brings on-device MeData collection, local inference, audience segmentation, and journey activation to React Native applications, with the same core capabilities as the native iOS and Android SDKs.
- DataSapien Flutter SDK Flutter SDK that brings on-device MeData collection, local inference, audience segmentation, and journey activation to Flutter applications, providing parity with the native iOS and Android SDKs.
- DataSapien Orchestrator Cloud or on-premises orchestration platform with a visual no-code Journey Design Canvas and responsive web dashboard, used to manage data schemas, AI models, and customer journeys. Connects to existing CDP, CRM, and data lake infrastructure and can be deployed on Azure, AWS, or multi-cloud environments.
- Pocket Models.AI Free iOS app that lets developers and consumers explore, experiment with, and discover on-device AI capabilities. Built on the DataSapien SDK, it enables testing of different small language models and seeing real-time results on-device.
- DataSapien Sandbox Apps Ready-to-use sandbox mobile apps for iOS and Android included with every DataSapien Developer Account. They let developers design customer journeys, test different AI models, and see results in real-time without building their own test environment.
Quantifiable outcome
- 44X activation effectiveness improvement (7.9% vs 0.18% control) in 8-week customer deployment comparison
- +3 more outcomes
Companies that use DataSapien
Customer profileSegments4 records
Ideal customer profiles3 records
DataSapien technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability10 records
Feature10 records
DataSapien partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GliaNet AlliancecoreDataSapien is a member of GliaNet Alliance and has signed the Fiduciary Pledge. This voluntary pledge commits to duties of care, fidelity, and loyalty to paying clients. Entitles use of GliaNet Fiduciaries pledgemark on documents and contracts.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
DataSapien competitors and assessment
Company assessmentDirect peers
- OneSignal: Customer engagement platform with mobile push, in-app messaging and journey orchestration. Targets similar app publisher and consumer brand segments as DataSapien, with developer-led go-to-market.
- mParticle: Mobile-first customer data platform that collects and routes mobile app data to downstream marketing tools. Same composable CDP-plus-marketing category as DataSapien, with cloud-hosted rather than on-device processing.
- Braze: Customer engagement platform for mobile and multichannel personalization. DataSapien integrates with Braze and competes for the same enterprise brand budget, while differentiating via on-device context versus Braze's cloud-native orchestration.
- Iterable: Cross-channel customer engagement platform purpose-built for mobile-first consumer brands. Competes with DataSapien for retail and consumer brand mobile personalization spend with a more mature AI orchestration layer.
Broad incumbents
- Salesforce Marketing Cloud: Enterprise marketing and personalization suite (including Interaction Studio and Mobile Studio). A broad incumbent that DataSapien integrates alongside; competes for the same enterprise mobile personalization dollars at much greater scale.
- Tealium: Enterprise customer data platform with mobile SDK and tag management. Targets the same consumer brand and CDP buyers DataSapien sells into, with a longer enterprise track record.
- Apple (Apple Intelligence): Apple's first-party on-device intelligence stack built into iOS. DataSapien explicitly integrates with Apple Intelligence as a runtime, but Apple's evolving first-party capabilities represent the most significant platform-native competitive threat.
- Adobe Experience Cloud / Real-Time CDP: Adobe's enterprise martech and CDP offering, including Adobe Experience Platform and Mobile SDK. DataSapien explicitly positions as 'works alongside' Adobe, competing for the embedded context layer in enterprise mobile stacks.
Emerging players
- Kumulos: Mobile app engagement and personalization platform with comparable focus on app publisher and agency channels. Smaller and earlier-stage peer addressing overlapping developer-led buyer personas.
- Snorkel AI: Data-centric AI platform focused on labeling and programmatic training data workflows. Comparable to DataSapien's data + AI theme but at enterprise cloud scale rather than on-device personalization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DataSapien social profiles
Digital presenceDataSapien compliance and trust
Trust signalCompliance6 records
DataSapien financial estimates
Financial estimateRevenue estimate
Valuation estimate
DataSapien leadership team
Management profileNumber of profiles
Profiles4 records
DataSapien funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DataSapien M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DataSapien
What does DataSapien do?
DataSapien provides a Device Native AI personalisation platform (DNA³) that consumer brands and mobile app publishers embed into their iOS, Android, React Native, and Flutter applications via SDKs. The platform runs small language models, ML scoring, deterministic rules, and agent workflows directly on the customer's device, capturing real-time lived context and orchestrating personalised customer journeys without sending personal data to the cloud. It is sold as a subscription-based platform licence with bundled professional services, priced per user rather than per interaction.
Is DataSapien a public or private company?
DataSapien is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DataSapien founded?
DataSapien was founded in 2024. It employs 1 to 10 people.
Where is DataSapien based?
DataSapien is headquartered in London, United Kingdom, in the Europe region.
How does DataSapien make money?
Two revenue lines are on record. SDK Licensing / Platform Subscription is the primary driver. The others are professional Services.
Who are DataSapien's main competitors?
Direct peers on record are OneSignal, mParticle, Braze and Iterable. Broad incumbents are Salesforce Marketing Cloud, Tealium, Apple (Apple Intelligence) and Adobe Experience Cloud / Real-Time CDP. Emerging players are Kumulos and Snorkel AI.
Does DataSapien have an API?
Yes. RESTful JSON APIs with JWT authentication that enable enterprise integration with existing CDP, CRM, and data lake infrastructure. The API gateway connects to existing customer data platforms and supports orchestration of AI models and customer journeys. The platform is API-first and designed to compose with existing CRM, CDP and marketing technology stacks. Developer documentation is at dev.datasapien.com.
What industry is DataSapien in?
DataSapien's product category is On-device AI personalisation platform. Its primary akta.pro industry code is HDAEAKAK, Data App Builders (Forms, Portals & Internal Tools), with a secondary code of HDAEADAB, Data Governance Platforms (Policies, Stewardship, Workflows). Its NAICS code is 5132 and its SIC code is 7372.