Jenna Cooper LA

What Jenna Cooper LA does

Jenna Cooper LA is a privately held, founder-owned luxury residential real estate team based in Los Angeles, operating under DRE #01352710 and affiliated with Compass as its brokerage. The firm specializes in buying, selling, and leasing high-end properties across Los Angeles neighborhoods including Hancock Park, Hollywood Hills, Malibu, Venice, Silver Lake, and Rustic Canyon, with active listings ranging from $1.4M to $12.8M and luxury rental properties priced at $15,000 to $45,000 per month. Its service model emphasizes narrative-driven marketing, bespoke staging using in-house merchandise, and access to off-market inventory through the Compass network.

The firm operates a secondary retail line called +COOP, a curated home goods boutique with a physical storefront at 7278 Beverly Blvd., Los Angeles, and a Shopify-powered e-commerce channel offering more than 1,300 SKUs across categories including tabletop, decorative objects, jewelry, apparel, and accessories, with price points ranging from approximately $6 to $6,450. +COOP merchandise feeds directly into the real estate division's home staging and styling services, and is also distributed through a Trade Program for designers, decorators, and architects, plus a Gift Registry service.

Revenue is generated through two distinct streams: traditional real estate commissions on luxury transactions and product sales through the +COOP retail channel. The team consists of five members including founder Jenna Cooper, and the firm carries no external institutional investment, no proprietary technology platform, and no mobile or desktop applications. The business is positioned as a top-ranked small team in the LA market, with formal industry recognition from the Wall Street Journal Real Trends, the Los Angeles Business Journal, and the Los Angeles Times in 2023–2024.

Name

Jenna Cooper LA

Legal name

Jenna Cooper LA

Website

https://jennacooperla.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Jenna Cooper LA is a founder-owned Los Angeles luxury residential real estate team affiliated with Compass, serving high-net-worth buyers, sellers, and lessors. It also operates the +COOP curated home goods boutique, with integrated staging, styling, and trade services.

Ownership category

akta.pro rank

Product category

Luxury Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210), Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro industry

PRIMARYBPAJAAAC

Luxury & High-End Residential Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAIAD

Luxury Vacation Rental Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Vacation & Short-Term Rental Management

SECONDARYTHAMAEAJ

Luxury Villa Property Management & Concierge Services

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Luxury Villas & Premium Rentals

Keywords

• Luxury real estate
• Residential property sales
• Curated home goods
• Home staging services
• Interior design retail

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D

Revenue model

1. Real Estate Commissions: Traditional real estate commission-based model for buying and selling luxury homes in Los Angeles. Team represents both buyers and sellers in high-value transactions.
2. Retail Product Sales: E-commerce and physical retail sales of curated home goods, lifestyle products, jewelry, apparel, and accessories through +COOP boutique.
3. Styling Services: Home staging and styling services for real estate clients, using pieces from +COOP retail outlet.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Jenna Cooper LA provides luxury residential real estate services in Los Angeles, including property buying, selling, and leasing for high-end homes in neighborhoods such as Hollywood Hills, Hancock Park, Malibu, Silver Lake, and Venice. The firm complements its brokerage with home staging and styling services and operates +COOP, a curated home goods and lifestyle retail boutique (with over 1,300 products) sold via Shopify online and at the Beverly Boulevard showroom, plus a design trade program for industry professionals.

Product overview

Jenna Cooper LA operates as a dual business combining luxury real estate services and a curated retail operation. The real estate division offers property buying, selling, and leasing services through Compass brokerage, with ancillary services including home staging, styling, and Compass Concierge financing. The +COOP retail division is a curated home goods boutique featuring over 1,300 products across home decor, jewelry, apparel, and lifestyle categories, with curated collections including New Arrivals, Best Sellers, and Jenna's Picks. The two divisions are interconnected through styling services that use +COOP merchandise to stage properties for sale.

Differentiator

Problem solved

Functional benefit

Brands

• +COOP: A curated home goods boutique located at 7278 Beverly Blvd., Los Angeles, CA 90036. The shop curates objects with the same discerning eye used to identify architectural gems, offering one-of-a-kind gems, secret finds, expertly crafted objects, and extraordinary embellishments for spaces, stories, and daily lives.

Products and services

• Luxury Real Estate Services End-to-end luxury residential real estate representation in Los Angeles neighborhoods including Hollywood Hills, Hancock Park, Malibu, Venice, and Silver Lake (price range ~$1.4M to $12.8M+). Includes buyer representation, seller representation with bespoke marketing plans, professional photography and custom websites, home staging and styling, and access to off-market listings via the Compass network. Licensed under DRE #01352710.
• +COOP Curated Home Goods Retail A curated home goods and lifestyle boutique carrying over 1,300 products across dining and tabletop, pillows and throws, decorative objects, art, vases, candles, kitchen, bath and linens, lighting, furniture and rugs, garden, storage, books, desktop, jewelry, beauty and wellness, apparel, and accessories. Products range from approximately $6 to $6,450 and are sold via the Shopify storefront (jennacooperla.com) and the physical showroom at 7278 Beverly Blvd., Los Angeles.
• Home Staging and Styling Services Interior styling and home staging services for real estate clients, leveraging pieces from the +COOP retail outlet and an extended network of designers and staging experts. Covers both light decluttering/styling and complete design overhauls, used to elevate seller listings and support Compass Concierge-driven pre-sale preparation.
• +COOP Trade Program A dedicated trade program offering interior designers, decorators, and architects access to curated +COOP products at competitive trade pricing, with exclusive services for trade members specifying items into client projects.
• +COOP Gift Registry A gift registry service built on the +COOP product catalog, allowing customers to create and manage registries for occasions such as weddings, housewarmings, and birthdays.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CompasscoreChannel Partner/ Reseller/ DistributorJenna Cooper LA is a team of real estate agents affiliated with Compass, a licensed real estate broker in California. Compass provides the brokerage infrastructure, network, and tools (including Compass Concierge) while the team operates as a distinct branded entity.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hilton & Hyland: Beverly Hills-based boutique luxury brokerage specializing in ultra-high-end LA residential sales. Direct peer for luxury listings in the same price band ($5M–$30M+) and the same Beverly Hills / Hollywood Hills / Bel Air corridor.
• The Agency: Full-service luxury real estate brokerage headquartered in Beverly Hills with deep LA luxury market presence. Directly comparable as another branded, design-forward luxury team operation competing for the same high-ticket buyer and seller pool in Hancock Park, Hollywood Hills, and Malibu.
• Westside Estate Agency: Independent Beverly Hills luxury brokerage with strong presence across LA's most expensive neighborhoods. Direct peer at the high end of the LA luxury market where storytelling, off-market access, and white-glove service drive outcome share.
• Aaron Kirman Group: Branded LA luxury agent team operating under Compass in the same brokerage. Competes head-to-head for LA luxury listings and shares the same off-market and Compass Concierge infrastructure that differentiates Jenna Cooper LA.

Broad incumbents

• Engel & Völkers: International luxury-focused brokerage franchise with a growing Beverly Hills and West LA footprint. Comparable for the lifestyle and design-driven positioning aimed at luxury buyers but operating a global franchise model.
• Coldwell Banker Global Luxury: Long-established US brokerage with a dedicated Global Luxury program serving high-end markets including LA. Comparable for premium residential representation but as a national network rather than a curated single-city team brand.
• Compass: National licensed real estate brokerage and the platform partner underpinning all of Jenna Cooper LA's transactions, marketing tools, and Concierge services. Broad incumbent offering overlapping capabilities nationwide but not specializing in the LA luxury editorial-positioning niche.
• Douglas Elliman: Large residential brokerage with a substantial Westside LA luxury presence (formerly Teles Properties). Competes for the same LA luxury buyer pool from a broader national/international base rather than as a single branded team.
• Sotheby's International Realty: Global luxury real estate brand and franchisor of high-end brokerages, including affiliates in Beverly Hills and throughout LA. Directly comparable for the luxury LA segment but at much larger scale and with a broader national/international footprint.

Emerging players

• Jenni Kayne: California-based curated lifestyle and home goods brand with retail and e-commerce — directly analogous to the +COOP side of Jenna Cooper LA. Comparable for the blend of founder-led aesthetic, West Coast positioning, and lifestyle/home category, though Jenni Kayne is apparel-anchored rather than real estate-anchored.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/jennacooperla
• Facebookfacebook.com/jennacooperla
• LinkedInlinkedin.com/company/jenna-cooper-la

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jenna Cooper LA