Flotrack
FloTrack is a subscription streaming service under FloSports, Inc. that delivers exclusive live coverage of elite track and field events — Diamond League meets, major marathons, and collegiate championships — to running enthusiasts in the U.S., Canada, and Australia.
- Company typePrivate
- Founded2006
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Flotrack does
FloTrack is a direct-to-consumer subscription streaming service specializing in track and field athletics, operating as a brand under FloSports, Inc., a privately-held sports media company headquartered in Austin, Texas and founded in 2006. The platform delivers exclusive live coverage of premium track and field events — including Wanda Diamond League meets, the Penn Relays, and World Marathon Majors such as the London, Boston, and Paris Marathons — to subscribers in the United States, Canada, and Australia, filling a distribution gap left by the limited or absent coverage of these events on traditional television. Content is distributed through the flotrack.org website and the multi-device FloSports mobile application, and the brand extends into editorial and audio formats via a daily podcast covering running news, events, and athlete stories.
The core technology is a video streaming platform that supports live and on-demand delivery across web and mobile, integrated within the broader FloSports app ecosystem. FloTrack's primary differentiator is its portfolio of exclusive content licensing agreements — most notably as the exclusive U.S. broadcaster of the Diamond League and the streaming home of the Penn Relays after its removal from television — rather than proprietary technology or platform features. The business operates on a recurring subscription revenue model, monetizing individual consumers rather than enterprise or advertising relationships. The reported headcount of 1-10 employees is consistent with FloTrack functioning as a content-rights-driven vertical brand within FloSports, Inc.'s larger portfolio, with shared platform, engineering, and operational infrastructure at the parent level. No public funding rounds, M&A activity, partnerships, or financial disclosures are documented for the FloTrack brand specifically.
Flotrack firmographics
Firmographics- Name
- Flotrack
- Legal name
- FloSports, Inc.
- Website
- https://flotrack.org
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FloTrack is a subscription streaming service under FloSports, Inc. that delivers exclusive live coverage of elite track and field events — Diamond League meets, major marathons, and collegiate championships — to running enthusiasts in the U.S., Canada, and Australia.
- Ownership category
- akta.pro rank
Flotrack industry classification
Industry- Product category
- Sports Media Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Spectator Sports (71121)
- akta.pro primary industry
- Sports Live Streaming Platforms (MPACACAF)
- akta.pro secondary industry
- Sports OTT Aggregators & Bundling Services (MPAKAOAB)
Keywords
Where Flotrack is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Flotrack business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Subscription Streaming: FloTrack generates revenue through subscription-based streaming services, charging viewers in the US, Canada, and Australia for access to live coverage of major track and field events including the London Marathon, Boston Marathon, Paris Marathon, Diamond League meets, and Penn Relays.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Flotrack product offering
Product offeringCore offering
FloTrack is a subscription-based direct-to-consumer streaming platform that delivers exclusive live and on-demand coverage of elite track and field events, including Diamond League meets, World Marathon Majors (London, Boston, Paris), and the Penn Relays. The platform streams content to subscribers in the US, Canada, and Australia via its own website and the FloSports mobile app.
Differentiator
Problem solved
Functional benefit
Products and services
- FloTrack Streaming Subscription
Quantifiable outcome
- FloTrack streams events to multiple countries including US, Canada, and Australia
Companies that use Flotrack
Customer profileSegments2 records
Ideal customer profiles1 record
Flotrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Flotrack partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Flotrack competitors and assessment
Company assessmentDirect peers
- MileSplit: MileSplit is a leading US platform for high school and youth track and field coverage (live timing, results, video, editorial), directly comparable to FloTrack's coverage of events like the Penn Relays and collegiate championships.
- LetsRun.com: LetsRun is a major track and field community and content site focused on elite distance running, marathons, and professional athletics, overlapping with FloTrack's core audience of running enthusiasts.
- Athletic.net: Athletic.net provides cross-country and track and field results, rankings, and meet coverage for high school athletes—closely aligned with FloTrack's coverage of high school and collegiate events.
- Track & Field News: Track & Field News is the longest-running track and field publication, providing editorial coverage, rankings, and event reporting that overlap with FloTrack's editorial and content offering.
Emerging players
- Citius Mag: Citius Mag is a digital-first track and field media brand producing podcasts, video, and editorial content; it competes for the same engaged track fan demographic as FloTrack, though with a content rather than streaming-led model.
Others
- World Athletics: World Athletics is the sport's global governing body that increasingly operates its own streaming and OTT properties (World Athletics Inside), intersecting with FloTrack's content distribution for elite international competition.
Broad incumbents
- ESPN+: ESPN+ is a mainstream subscription sports streaming service owned by Disney that carries select track, marathon, and college athletics events, representing a broader competitor for sports streaming budgets.
- Peacock (NBC Sports):
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Flotrack social profiles
Digital presenceFlotrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flotrack leadership team
Management profileNumber of profiles
Profiles1 record
Flotrack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flotrack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flotrack
What does Flotrack do?
FloTrack is a subscription-based direct-to-consumer streaming platform that delivers exclusive live and on-demand coverage of elite track and field events, including Diamond League meets, World Marathon Majors (London, Boston, Paris), and the Penn Relays. The platform streams content to subscribers in the US, Canada, and Australia via its own website and the FloSports mobile app.
Is Flotrack a public or private company?
Flotrack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flotrack founded?
Flotrack was founded in 2006. It employs 1 to 10 people.
Where is Flotrack based?
Flotrack is headquartered in Austin, United States, in the North America region.
How does Flotrack make money?
One revenue line is on record: subscription Streaming.
Who are Flotrack's main competitors?
Direct peers on record are MileSplit, LetsRun.com, Athletic.net and Track & Field News. Citius Mag is listed as an emerging player. World Athletics is listed as an others. Broad incumbents are ESPN+ and Peacock (NBC Sports).
Does Flotrack have an API?
No public API is recorded for Flotrack.
What industry is Flotrack in?
Flotrack's product category is Sports Media Streaming. Its primary akta.pro industry code is MPACACAF, Sports Live Streaming Platforms, with a secondary code of MPAKAOAB, Sports OTT Aggregators & Bundling Services. Its NAICS code is 5162.