CampEasy
CampEasy ehf is a direct-to-consumer campervan rental operator in Iceland, offering a fleet of nine vehicles from compact vans to premium 4x4 expedition campers bundled with a proprietary GPS tablet and exclusive river-crossing insurance, primarily serving international leisure tourists exploring Iceland by road.
- Company typePrivate
- Founded2011
- HeadquartersReykjavík, Iceland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What CampEasy does
CampEasy ehf is an Icelandic direct-to-consumer campervan rental operator headquartered in Reykjanesbær, near Keflavik International Airport. Founded in 2011, the company maintains a fleet of nine distinct campervan models spanning entry-level two-berth vans (Easy Small, Easy Ranger 4x4) and a Tesla Model Y EV conversion, through standard models (Easy Fun, Easy Auto), mid-range 4x4 vehicles (Easy Clever 4x4, Easy Viking 4x4), and premium 4x4 expedition campers (Easy Luxury 4x4, Easy Monster 4x4 on a Mercedes Sprinter chassis). The fleet is curated to be no older than three years and is winterized with wool insulation and modified heating for year-round operation; the F-road-capable vehicles include raised chassis and the company's exclusive river-crossing insurance coverage.
The company's distribution and operations are built around a proprietary cloud-based booking platform combined with a free bundled "Easy Guide Tablet" delivered with every rental, which provides GPS navigation, weather forecasts, road conditions, points of interest, direct chat to CampEasy staff, and booking management. A photo-documentation system capturing eight time-stamped images at pickup is used to prevent false damage claims. CampEasy sells exclusively through its own website with a self-service booking funnel, supported by 24/7 self-service vehicle pickup/drop-off at headquarters, an airport shuttle, and a tiered pricing structure offering up to 30% off for 14+ day rentals.
CampEasy's customer base is entirely individual international tourists visiting Iceland — predominantly ring road travelers and F-road explorers — with a geographic concentration in Iceland and zero disclosed enterprise or B2B revenue. The company reports high consumer satisfaction across review platforms (4.9/5 on Google across 4,211 reviews, 5/5 on Facebook across 1,153 reviews, ~4.6-4.9/5 on Trustpilot and TripAdvisor). Ancillary revenue is generated through the Zero Risk Insurance add-on (7,990 ISK/day) and optional extras. Only one funding event is disclosed (a $200,000 round in June 2012), and the company operates with 1-10 employees under private, bootstrapped ownership with no parent company or institutional investor disclosed.
CampEasy firmographics
Firmographics- Name
- CampEasy
- Legal name
- CampEasy ehf
- Website
- https://CampEasy.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CampEasy ehf is a direct-to-consumer campervan rental operator in Iceland, offering a fleet of nine vehicles from compact vans to premium 4x4 expedition campers bundled with a proprietary GPS tablet and exclusive river-crossing insurance, primarily serving international leisure tourists exploring Iceland by road.
- Ownership category
- akta.pro rank
CampEasy industry classification
Industry- Product category
- Campervan Rental Services
- NAICS
- Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Campervan Rentals (Class B / Converted Vans) (THADAIAA)
- akta.pro secondary industries
- Off-Road / 4x4 Camper Rentals (Overland Rigs) (THADAIAH), EV Campervan / Electric RV Rentals (THADANAH), Long-Term / Seasonal RV Rentals (THADAIAF)
Keywords
Where CampEasy is headquartered
LocationHeadquarters
- HQ city
- Reykjavík
- HQ country
- Iceland
- HQ region
- Europe
Offices1 record
Markets served
CampEasy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Campervan Rental: Daily rental of campervans with all-inclusive pricing. Revenue is generated through per-day rental fees with various pricing tiers based on vehicle model. Additional revenue streams include optional extras, insurance upgrades, and transportation to/from airport. The company offers discounts for long-term rentals (14+ days), summer specials, and full advance payment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Easy Ranger 4×4 - Entry-level 4x4 camper |
| Unit Pricing | Pay-as-you-go | Tesla Camper Y 4×4 - Electric camper option |
| Unit Pricing | Pay-as-you-go | Easy Small - Compact campervan |
| Unit Pricing | Pay-as-you-go | Easy Fun - Standard campervan |
| Unit Pricing | Pay-as-you-go | Easy Auto - Comfort-oriented camper |
| Unit Pricing | Pay-as-you-go | Easy Clever 4×4 - Mid-range 4x4 camper |
| Unit Pricing | Pay-as-you-go | Easy Viking 4×4 - Family 4x4 camper |
| Unit Pricing | Pay-as-you-go | Easy Luxury 4×4 - Premium 4x4 camper |
| Unit Pricing | Pay-as-you-go | Easy Monster 4×4 - Top-tier 4x4 expedition camper |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
CampEasy product offering
Product offeringCore offering
CampEasy rents a fleet of 9 campervans directly to international tourists visiting Iceland via its website campeasy.com. Offerings range from compact vans (Easy Small, Easy Fun) and standard models (Easy Auto) to 4x4 F-road capable campers (Easy Ranger, Easy Clever, Easy Viking, Easy Luxury, Easy Monster) and an electric option (Tesla Camper Y). Rentals include a free Easy Guide tablet with GPS, navigation, weather, road conditions and direct chat, with optional Zero Risk Insurance covering river crossings.
Product overview
CampEasy is a camper van rental company operating in Iceland, offering a fleet of 9 distinct campervan models as its core product line. The fleet ranges from premium 4×4 vehicles (Easy Monster, Easy Luxury, Easy Viking, Easy Clever, Easy Ranger) to standard models (Easy Auto, Easy Small, Easy Fun) and an electric option (Tesla Camper Y). All campers include the proprietary Easy Guide tablet as a standard inclusion, providing GPS navigation, weather, road conditions, and direct chat with CampEasy. The company differentiates through its winterized campers with wool insulation and enhanced heating systems, plus an optional Zero Risk Insurance product that includes Iceland-exclusive river crossing coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Easy Monster 4x4 Premium 4x4 campervan built on Mercedes Benz Sprinter chassis with raised chassis, automatic gearbox, AWD, dedicated LTE roof antenna, built-in stove top, and full bedding with duvets. Seats 3 and sleeps 3. F-road and river crossing capable. For travelers seeking a top-tier expedition vehicle for Iceland's interior.
- Easy Luxury 4x4 4x4 campervan built on Volkswagen Crafter platform offering elevated comfort and capability for Icelandic road conditions. F-road and river crossing capable with raised chassis. Seats 3 and sleeps 3.
- Easy Viking 4x4 Family-sized 4x4 campervan with roof rack and ladder, seating for 5 and sleeping capacity for 5. F-road and river crossing capable with raised chassis. Built on Volkswagen Crafter platform. For families or groups traveling Iceland's interior.
- Easy Clever 4x4 4x4 campervan built on Volkswagen Transporter platform offering versatile capabilities for Icelandic terrain. For travelers needing off-road capability at a mid-tier price.
- Easy Ranger 4x4 Compact 4x4 campervan built on Volkswagen Caddy Maxi with manual gearbox. Seats 2 and sleeps 2. For budget-conscious travelers seeking 4x4 capability.
- Tesla Camper Y 4x4 Electric campervan conversion based on Tesla Model Y featuring constant torque, softer suspension, cabin heating system, and GPS navigation. For environmentally conscious travelers seeking a sustainable self-drive option.
- Easy Auto Front-wheel drive campervan equipped with Webasto heating, wool insulation, and an information tablet for enhanced comfort and navigation. For travelers prioritizing comfort over off-road capability.
- Easy Small Compact campervan offering essential amenities in a smaller footprint suitable for solo travelers or couples.
- Easy Fun
Quantifiable outcome
- Reduce deductibles to 0 ISK with Zero Risk Insurance
- +1 more outcomes
Companies that use CampEasy
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
CampEasy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
CampEasy partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
CampEasy competitors and assessment
Company assessmentRegional players
- Escape Campervans: Campervan rental operator in the US (and select other markets) with a similar converted-van fleet model and direct-to-consumer booking. Compares to CampEasy on business model and customer demographic (adventure road-trippers), but serves a different geography.
Direct peers
- Kuku Campers: Icelandic campervan rental operator with an enlarged fleet across budget to 4x4 categories, strong review-driven brand, and direct online booking. Competes for the same international ring-road traveler as CampEasy.
- Go Campers Iceland: Direct competitor offering campervan rentals in Iceland with a similar fleet mix (2WD, 4x4, family-sized), direct booking, and airport-adjacent pickup near Keflavik. Overlaps CampEasy on customer profile and use case.
- Happy Campers Iceland: Iceland-based campervan rental company with a similarly broad fleet of 2WD and 4x4 vehicles, direct-to-consumer booking, and a comparable price band. The closest head-to-head competitor in the Iceland self-drive tourism segment.
- Lotus Camper: Reykjanesbær-based Iceland campervan rental with a comparable direct-to-consumer model, multi-tier fleet, and Keflavik-adjacent pickup. Operates in the same local cluster as CampEasy and competes for the same airport-arriving customer.
- Iceland Campers: Icelandic campervan rental brand operating a fleet of small to large campervans marketed at international tourists doing the ring road. Same end customer and same core product as CampEasy.
- Motorhome Iceland (MHI): Iceland-based motorhome and camper rental serving international tourists with a fleet ranging from small campers to larger motorhomes. Same customer base and similar booking/insurance structure as CampEasy.
Broad incumbents
- Blue Car Rental Iceland: Established Icelandic car rental incumbent with a sizeable fleet that also offers camper options. Sells into the same inbound tourist market at Keflavik but with a much broader product portfolio than CampEasy.
- Rent.is: One of the largest Icelandic car and camper rental brands, offering a wider fleet including cars, SUVs, and campers across multiple categories. Competes with CampEasy for tourists but at materially larger scale and broader product range.
- Touring Cars Iceland: Long-standing Icelandic car and camper rental operator with a large fleet and broad service offering. Overlaps CampEasy on self-drive tourism but competes as a wider-mobility incumbent rather than a camper specialist.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks6 records
Key highlights6 records
Customer concentration
CampEasy social profiles
Digital presenceCampEasy compliance and trust
Trust signalCompliance1 record
CampEasy financial estimates
Financial estimateRevenue estimate
Valuation estimate
CampEasy leadership team
Management profileNumber of profiles
Profiles1 record
CampEasy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CampEasy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CampEasy
What does CampEasy do?
CampEasy rents a fleet of 9 campervans directly to international tourists visiting Iceland via its website campeasy.com. Offerings range from compact vans (Easy Small, Easy Fun) and standard models (Easy Auto) to 4x4 F-road capable campers (Easy Ranger, Easy Clever, Easy Viking, Easy Luxury, Easy Monster) and an electric option (Tesla Camper Y). Rentals include a free Easy Guide tablet with GPS, navigation, weather, road conditions and direct chat, with optional Zero Risk Insurance covering river crossings.
Is CampEasy a public or private company?
CampEasy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CampEasy founded?
CampEasy was founded in 2011. It employs 1 to 10 people.
Where is CampEasy based?
CampEasy is headquartered in Reykjavík, Iceland, in the Europe region.
How does CampEasy make money?
One revenue line is on record: campervan Rental.
Who are CampEasy's main competitors?
Escape Campervans is listed as a regional player. Direct peers are Kuku Campers, Go Campers Iceland, Happy Campers Iceland, Lotus Camper, Iceland Campers and Motorhome Iceland (MHI). Broad incumbents are Blue Car Rental Iceland, Rent.is and Touring Cars Iceland.
Does CampEasy have an API?
No public API is recorded for CampEasy.
What industry is CampEasy in?
CampEasy's product category is Campervan Rental Services. Its primary akta.pro industry code is THADAIAA, Campervan Rentals (Class B / Converted Vans), with a secondary code of THADAIAH, Off-Road / 4x4 Camper Rentals (Overland Rigs). Its NAICS code is 532120 and its SIC code is 7510.