Touring Cars

Motorhome and Campervan Rental Servicestouringcars.eu

Touring Cars is a Finnish motorhome and campervan rental company founded in 1982, operating 10 rental stations across 8 European countries. It serves leisure travelers, families, and corporate clients with a premium fleet of 10 vehicle categories, supplemented by a franchise network and campervan sales.

Company typePrivate
Founded1982
HeadquartersVantaa, Finland
Headcount51–100
GTM typeB2C
OfferingServices

What Touring Cars does

Touring Cars is a Finnish privately-held motorhome and campervan rental company founded in 1982, headquartered in Vantaa, Finland. It operates 10 rental stations across 8 European countries — Finland, Sweden, Norway (Oslo and Tromsø), Iceland (Keflavik), the Netherlands, Spain (Madrid), Estonia (Tallinn), and the United Kingdom (Chester) — positioning itself as one of the oldest motorhome service providers in North-Europe. The core product is daily rental of premium German-built motorhomes and campervans across 10 vehicle categories ranging from compact Urban Vans and 2-person campervans to family and large motorhomes accommodating up to 6 people, including specialized 4x4 automatic variants.

The company serves two primary customer segments: individual travelers, couples, families, and groups seeking leisure and tourism experiences (road trips, Arctic adventures, family vacations, fishing trips, wellness retreats) as the primary segment, and corporate/organizational clients (B2B) for team events and incentive travel as a secondary segment. The revenue model is unit-priced daily rental with unlimited mileage, free airport transfers, 24/7 road service, and personalized customer care. Pricing varies by vehicle category, season, and rental duration, with active promotional levers including Summer Sale (up to 30% off), Flash Deals, and complimentary one-way fee promotions.

Go-to-market is direct-to-consumer via website booking, phone, and email, supplemented by a sales partner referral network and a franchise program (Touring Cars Rental Network) for capital-light geographic expansion. Marketing channels span organic social media (Instagram, Facebook, YouTube, X, LinkedIn), email newsletters, content marketing with travel tips and route guides, and influencer marketing. The company also generates secondary revenue from campervan sales. Technology is described as standard motorhome rental fleet management and booking systems with no disclosed proprietary AI/ML features, API, or SDK offerings. Headcount is 51-100 employees, and no funding rounds, M&A activity, or ownership disclosures are present in the input material.

Touring Cars firmographics

Firmographics

Name: Touring Cars
Legal name: Touring Cars
Website: https://touringcars.eu
Company type: Private
Founded year: 1982
Operating status: Operating
Headcount range: 51–100 employees
Short description: Touring Cars is a Finnish motorhome and campervan rental company founded in 1982, operating 10 rental stations across 8 European countries. It serves leisure travelers, families, and corporate clients with a premium fleet of 10 vehicle categories, supplemented by a franchise network and campervan sales.
Ownership category
akta.pro rank

Touring Cars industry classification

Industry

Product category: Motorhome and Campervan Rental Services
NAICS: Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)
SIC: Services-Auto Rental & Leasing (No Drivers) (7510)
akta.pro primary industry: Motorhome / RV Rentals (Class A & Class C) (THADAIAB)
akta.pro secondary industries: Campervan Rentals (Class B / Converted Vans) (THADAIAA), Off-Road / 4x4 Camper Rentals (Overland Rigs) (THADAIAH), One-Way / Relocation RV Rentals (THADAIAE)

Keywords

Motorhome rental
Campervan rental
RV rental services
Leisure vehicle rental
Motorhome sales

Where Touring Cars is headquartered

Location

Headquarters

HQ city: Vantaa
HQ country: Finland
HQ region: Europe

Offices10 records

Markets served

Touring Cars business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

Motorhome Rental: Daily rate rental of motorhomes and campervans across 10 rental stations in 8 European countries. Pricing varies by vehicle category, season, and rental duration. Additional services include airport transfers, one-way fees, and equipment rentals.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Vehicle rental with unlimited mileage, free airport transfers, 24/7 road service, and personalized customer care

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Touring Cars product offering

Product offering

Core offering

Touring Cars operates a motorhome and campervan rental service from 10 rental stations across 8 European countries, offering a fleet segmented into categories such as Urban Van, CAMP AUTOMATIC, VAN, VAN 4×4 AUTOMATIC, SMALL, LUXURY (2-person), MEDIUM, LUXURY (4-person), FAMILY, and LARGE. The company primarily serves leisure travelers and families, and also provides B2B rental services, campervan sales, seasonal promotional offers such as Summer Sale and Flash Deals, and franchise opportunities.

Product overview

Touring Cars operates as a premium motorhome and campervan rental platform offering a diverse fleet across 10 rental stations in 8 European countries. The core offering centers on rental services across 10 vehicle categories ranging from compact Urban Van and VAN models for 2 people to spacious LARGE motorhomes accommodating up to 6 people. The vehicle lineup includes specialized options like the VAN 4×4 AUTOMATIC for challenging terrains and multiple LUXURY variants for enhanced comfort. Additional offerings include B2B corporate rentals, camper sales, Flash Deals promotions, and franchise opportunities through the Touring Cars Rental Network.

Differentiator

Problem solved

Functional benefit

Products and services

Urban Van Motorhome Rental
CAMP AUTOMATIC Motorhome Rental
VAN Motorhome Rental
VAN 4x4 AUTOMATIC Motorhome Rental
SMALL Motorhome Rental
LUXURY (2-person) Motorhome Rental
MEDIUM Motorhome Rental
LUXURY (4-person) Motorhome Rental
FAMILY Motorhome Rental
LARGE Motorhome Rental
B2B Motorhome Rental
Campervan Sales

Companies that use Touring Cars

Customer profile

Segments2 records

Ideal customer profiles2 records

Touring Cars technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Touring Cars partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and minor.

FranchiseescoreChannel Partner/ Reseller/ DistributorTouring Cars offers franchise opportunities for expansion into new markets. Franchisees operate rental stations under the Touring Cars brand with access to their systems, fleet, and support infrastructure.
Sales PartnersminorChannel Partner/ Reseller/ DistributorThe company recruits sales partners who refer customers to Touring Cars rental locations. Partners earn commissions for successful bookings.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Touring Cars competitors and assessment

Company assessment

Direct peers

Indie Campers: Portuguese-origin campervan rental company with one of the broadest European footprints, including Iberian and Northern Europe coverage. Closely comparable to Touring Cars' multi-country rental model and leisure B2C focus.
Roadsurfer: Germany-headquartered campervan and motorhome rental company with a growing pan-European station network. Comparable to Touring Cars as a premium campervan/motorhome rental operator targeting leisure travelers with branded fleet and standardized service.
McRent: One of Europe's largest motorhome rental operators with stations across multiple countries. Directly comparable to Touring Cars as a multi-station European motorhome rental brand serving leisure travelers with similar vehicle categories.

Emerging players

Yescapa: French peer-to-peer motorhome and campervan rental marketplace with strong European coverage including Spain, UK and Nordics. Comparable to Touring Cars on target customer and geography but competes via an asset-light platform model.
Goboony: Dutch-based peer-to-peer motorhome rental platform operating across Europe including the UK and Nordics. Comparable to Touring Cars as a leisure RV rental option for travelers seeking self-driven European holidays.

Broad incumbents

Apollo Motorhome Holidays: Established international RV rental group with European operations. Comparable to Touring Cars as a multi-station motorhome rental brand but operates at greater scale across multiple continents.
Hertz RV / Tourism Holdings: Tourism Holdings operates the Britz, Maui, Mighty and Apollo RV rental brands globally, including Europe. Comparable to Touring Cars as a multi-brand RV rental incumbent but at vastly larger scale and with broader product range.

Others

CamperDays: European online booking platform aggregating motorhome and campervan rental inventory across multiple operators. Comparable as a demand-generation and distribution channel that competes for the same European RV rental bookings Touring Cars targets.

Regional players

RV Iceland: Iceland-focused motorhome rental operator. Highly comparable to Touring Cars' Iceland station offering and customer base (international leisure travelers doing self-driven Iceland road trips).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Touring Cars financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Touring Cars leadership team

Management profile

Number of profiles

Touring Cars funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Touring Cars M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Touring Cars

What does Touring Cars do?

Is Touring Cars a public or private company?

Touring Cars is a private company. It is classified as unknown and is currently operating.

When was Touring Cars founded?

Touring Cars was founded in 1982. It employs 51 to 100 people.

Where is Touring Cars based?

Touring Cars is headquartered in Vantaa, Finland, in the Europe region.

How does Touring Cars make money?

One revenue line is on record: motorhome Rental.

Who are Touring Cars's main competitors?

Direct peers on record are Indie Campers, Roadsurfer and McRent. Emerging players are Yescapa and Goboony. Broad incumbents are Apollo Motorhome Holidays and Hertz RV / Tourism Holdings. CamperDays is listed as an others. RV Iceland is listed as a regional player.

Does Touring Cars have an API?

No public API is recorded for Touring Cars.

What industry is Touring Cars in?

Touring Cars's product category is Motorhome and Campervan Rental Services. Its primary akta.pro industry code is THADAIAB, Motorhome / RV Rentals (Class A & Class C), with a secondary code of THADAIAA, Campervan Rentals (Class B / Converted Vans). Its NAICS code is 53212 and its SIC code is 7510.