Vic Gerard Golf Cars

What Vic Gerard Golf Cars does

Vic Gerard Golf Cars Inc, doing business as Mid-Atlantic Golf Cars, is a privately held multi-location dealership group founded in 1958 and headquartered in Farmingdale, New Jersey. The company operates four retail showrooms across three states — Glen Allen, VA; Chesapeake, VA; Doylestown, PA; and Farmingdale, NJ — selling new and used personal transportation vehicles, low-speed street-legal vehicles, utility vehicles, and golf car fleets.

The core product portfolio centers on golf carts and utility vehicles from four OEMs: Club Car (flagship Onward line with lithium/FLA/gas powertrain options, Tempo, Precedent, CRU, and Carryall 500/700 utility models), E-Z-GO (RXV4), Cushman (industrial-grade utility vehicles), and DACH Vehicles (Apollo and Apollo Elite). Vehicle pricing ranges from approximately $3,995 for used 2011 Club Car Precedent models to $31,495 for premium 2026 Club Car CRU units, with new Club Car Onward models starting in the $12,000–$14,899 range. Inventory includes 2025–2027 model year vehicles, indicating active current-model sourcing.

The business operates on a direct-to-consumer retail model, generating revenue across four streams: (1) hardware sales of new and used vehicles, (2) professional service and repairs, (3) parts and accessories sales, and (4) short-term rentals. Ancillary services include in-house financing, trade-in valuations, and OEM-promotional rebates. Customer segments span individual recreational buyers, commercial/industrial utility fleet purchasers, and street-legal LSV buyers requiring DMV-compliant vehicles. The company employs 11–50 staff across its four locations.

Name

Vic Gerard Golf Cars

Legal name

Vic Gerard Golf Cars Inc

Website

https://vggc.net

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Vic Gerard Golf Cars, operating as Mid-Atlantic Golf Cars, is a four-showroom dealership network in Virginia, Pennsylvania, and New Jersey selling new and used Club Car, E-Z-GO, Cushman, and DACH golf carts, street-legal LSVs, and utility vehicles, complemented by service, parts, rentals, and financing.

Ownership category

akta.pro rank

Product category

Recreational Vehicle Dealership

NAICS

Sporting Goods Retailers (45911), Other Motor Vehicle Dealers (4412)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

akta.pro secondary industry

Golf Clearance, Used & Trade-In Retail (CRAMAGAL)

Keywords

• Golf cart sales
• Utility vehicle dealer
• Golf car service
• Low speed vehicles
• Golf cart rentals

Headquarters

HQ city

Farmingdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new and used golf cars and utility vehicles from manufacturers including Club Car, E-Z-GO, Cushman, and DACH Vehicles. Revenue generated from one-time vehicle purchases at varying price points.
2. Service and Repairs: Professional service department providing maintenance, repairs, and upgrades for golf cars and utility vehicles.
3. Parts Sales: Sales of replacement parts and accessories for golf cars and utility vehicles.
4. Rentals: Short-term rental of golf cars to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Vic Gerard Golf Cars operates as a multi-location Club Car, E-Z-GO, Cushman, and DACH Vehicles dealership selling new and used golf cars, low-speed street-legal vehicles, and utility/Carryall vehicles to individual consumers and commercial buyers across Virginia, Pennsylvania, and New Jersey. The core offering bundles vehicle sales with an in-house service department, parts and accessories, custom builds and performance upgrades, short-term rentals, and OEM-backed financing through four company-owned showrooms.

Product overview

Mid-Atlantic Golf Cars (Vic Gerard Golf Cars Inc) is a multi-location Club Car and E-Z-GO golf cart dealership serving Virginia, Pennsylvania, and New Jersey. The company operates as a unified dealership network offering new and used golf carts, street-legal LSVs, and utility vehicles. The core product portfolio centers on Club Car's Onward, Tempo, Precedent, CRU, and Carryall (500, 700) lines; E-Z-GO's RXV4 model; DACH Vehicles' Apollo and Apollo Elite; and Cushman utility vehicles. Beyond sales, the company provides golf cart rentals, a full-service department for maintenance and repairs, parts supply, and financing services. The dealership operates four locations: Glen Allen VA, Chesapeake VA, Doylestown PA, and Farmingdale NJ.

Differentiator

Problem solved

Functional benefit

Products and services

• New Golf Carts (Club Car, E-Z-GO, Cushman, DACH Vehicles) New personal and utility golf carts sold across four Mid-Atlantic dealerships under multi-brand OEM authorization (Club Car flagship, plus E-Z-GO, Cushman, and DACH Vehicles), in passenger, lifted, lithium/FLA/gas, and street-legal LSV configurations for individual consumers and commercial buyers.
• Used / Pre-Owned Golf Carts Pre-owned golf carts from brands such as Club Car Precedent and Tempo, offered as a lower-priced entry point ($3,995-$9,995) for cost-sensitive individual buyers and recreational users.
• Street Legal Low-Speed Vehicles (LSVs) Low-speed vehicles configured to comply with on-road requirements (lighting, safety equipment, DMV registration) for operation on public roads in the Mid-Atlantic region.
• Utility Vehicles (Club Car Carryall 500/700, Cushman) Medium- and heavy-duty utility vehicles for industrial, commercial, and agricultural buyers needing cargo transport, material handling, and worksite mobility with substantial payload and towing capacity.
• Golf Cart Rentals Short-term rental of golf carts for events, vacations, or temporary transportation needs, available through the dealership's rental request process.
• Service Department Professional maintenance, repair, warranty, and recall service for new and used golf carts and utility vehicles sold by the dealership, performed at company service facilities.
• Parts and Accessories Replacement parts and accessories for all vehicle brands sold by the dealership, supported by in-house parts specialists to keep customer vehicles operational.
• Customer Financing Secured financing arranged through the dealership for purchases of new and used golf carts and utility vehicles, including OEM promotional offers such as 0% APR for 48 months on select Club Car Onward models.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Club Car: OEM manufacturer of the Onward, Tempo, Precedent, CRU, and Carryall lines that anchor Vic Gerard's inventory. Club Car is the upstream brand partner and a competitor only in the sense that its dealer network (which includes Vic Gerard) collectively competes for end-customer demand.
• E-Z-GO (Textron): Major golf cart and LSV manufacturer owned by Textron. Vic Gerard carries E-Z-GO's RXV4 alongside Club Car models, and E-Z-GO's broader authorized-dealer network competes with Vic Gerard for the same personal-use and commercial-utility buyers.
• Yamaha Golf Car Company: One of the three dominant golf car OEMs in the U.S. market. While not currently listed in Vic Gerard's brand portfolio, Yamaha's authorized dealers directly compete with Vic Gerard for personal, golf-course, and commercial utility vehicle customers in overlapping geographies.
• Cushman (Textron): Textron-owned utility vehicle brand sold through Vic Gerard's dealership. Cushman's wider dealer network competes for industrial, commercial, and worksite customers that overlap with Vic Gerard's Carryall and utility-vehicle line.
• Tomberlin: Manufacturer of street-legal low-speed vehicles and golf carts. Tomberlin's authorized dealers compete with Vic Gerard specifically in the LSV / street-legal segment, which is a growing focus area for the company.

Direct peers

• Buggies Unlimited: Multi-brand golf cart retailer with both physical locations and a strong online sales presence. Directly comparable to Vic Gerard in carrying multiple OEMs, offering parts and accessories, and serving both consumer and commercial buyers.

Emerging players

• Evolution Electric Vehicles: Growing entrant in the golf cart and LSV market with competitively priced models. Competes with Vic Gerard's DACH Vehicles offering in the value-oriented buyer segment and is expanding its dealer footprint across the U.S.
• Denago: Newer LSV and golf cart brand actively recruiting dealers. Represents a potential supply-side alternative and a competitive threat in the street-legal segment where Vic Gerard is positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vic Gerard Golf Cars