Kuantokusta

What Kuantokusta does

Kuantokusta is a Portuguese price-comparison and shopping marketplace founded in 2005, headquartered in Portugal and serving Portuguese consumers across 16 major product categories including electronics, appliances, smartphones, gaming, fashion, sports, home and décor, auto and moto, and gastronomy. The platform aggregates listings and prices from 1,038 partner stores, ranks them for shoppers, and supports deeper transactional functions through a Marketplace component (with 14-day returns, escrow, and customer support) and a cost-per-click advertising platform that allows retailers to amplify listings. A points-based loyalty program called Klube encourages repeat transactions, and the company operates native mobile applications across Google Play, Apple App Store, and Huawei AppGallery, with localized payment integrations to Multibanco, MbWay, Klarna, Floa, and Apple Pay. The company is privately held and owner-operated (Paulo Pimenta, CEO; David Pimenta, founder), with no disclosed institutional funding, and a subsidiary, kombustiveis.pt, extends the price-comparison model into fuel pricing. Monetization comes from marketplace commissions on facilitated transactions and CPC advertising fees, with 104,117+ verified consumer reviews at a 4.6/5 satisfaction rating. The corporate footprint is concentrated in Portugal, with reference to an Iberian Peninsula presence and consumer recognition awards including Prémio Escolha do Consumidor, Prémio Marca Recomendada, the #ecommerceportugal selo, and Prémios 2026.

Name

Kuantokusta

Legal name

KuantoKusta

Website

https://kuantokusta.pt

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Kuantokusta is a Portuguese price-comparison and shopping marketplace that aggregates listings from 1,038 partner retailers across 16 product categories, serving Portuguese consumers with price ranking, a Klube loyalty program, mobile apps, and a transactional marketplace component.

Ownership category

akta.pro rank

Product category

Online Price Comparison Marketplace

NAICS

General Merchandise Retailers (455)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

Keywords

• Price comparison
• Online marketplace
• Shopping comparison
• Retail aggregator
• Deal platform

Headquarters

HQ city

Aveleda

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Marketplace Commission: KuantoKusta operates as a marketplace connecting buyers with multiple stores, earning commissions on transactions facilitated through the platform.
2. Advertising/Promotional Fees: Stores can advertise and gain visibility on the platform through promotional placements.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

KuantoKusta operates a Portuguese price comparison and shopping marketplace that aggregates product listings and prices from 1,038 partner retailers across 16 product categories. Consumers can browse, compare prices, and complete purchases routed to partner stores, while retailers gain visibility through marketplace listings and a CPC advertising platform. Supporting offerings include the Klube loyalty program with points-based rewards, native mobile apps, and integrated local payment methods including Multibanco, MB Way, and BNPL financing via Floa and Klarna.

Product overview

KuantoKusta is a unified price comparison and shopping marketplace platform serving Portugal with a portfolio of integrated products: the core KuantoKusta Platform aggregates prices from 1038 partner retailers across 16 product categories (Electronics, Appliances, Health & Beauty, Smartphones, Audio/Video, Gaming, Pet Supplies, Childcare & Toys, DIY & Construction, Home & Décor, Sports, Fashion, Auto & Moto, Office & Stationery, Culture & Leisure, and Gastronomy & Wines); the Klube Loyalty Program enables points accumulation and redemption for discount vouchers; the Boa Compra feature highlights significant deals; the Marketplace component allows third-party sellers with buyer protections; the CPC Advertising Platform enables retailers to promote products; and dedicated Mobile Apps and Seller Portals support both consumers and merchants.

Differentiator

Problem solved

Functional benefit

Brands

• Klube: Loyalty rewards program allowing users to earn points on purchases and redeem for discount vouchers
• Boa Compra
• kombustiveis.pt

Products and services

• KuantoKusta Price Comparison Platform Online price comparison platform at kuantokusta.pt that aggregates product listings and prices from 1,038 partner retailers across 16 categories (electronics, appliances, health & beauty, smartphones, audio/video, gaming, pet supplies, childcare & toys, DIY, home & décor, sports, fashion, auto & moto, office/stationery, culture & leisure, gastronomy & wines), allowing Portuguese consumers to compare prices and shop across retailers from a single interface.
• Marketplace Third-party seller marketplace that allows retailers to list products directly on KuantoKusta, complete with buyer protections including 14-day returns, secure payment escrow, and customer support.
• Klube Loyalty Program Points-based loyalty program where users accumulate points on purchases made through the platform and redeem them for discount vouchers valued at €2, €5, €10, or €20, with points valid for 6 months after confirmation.
• KuantoKusta Mobile App Native mobile applications available on Google Play Store, Apple App Store, and Huawei AppGallery that allow Portuguese consumers to compare prices and shop across partner retailers from iOS and Android devices.
• CPC Advertising Platform Cost-per-click advertising platform (mystore.kuantokusta.pt) that enables retailers to promote product listings on KuantoKusta through paid placements and acquire incremental traffic from Portuguese online shoppers.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

One partnership is on record.

• 1038 Partner StorescoreChannel Partner/ Reseller/ DistributorKuantoKusta aggregates product listings and prices from 1038 partner stores across 16+ product categories including electronics, appliances, fashion, sports, and more. Partner stores sell products through the KuantoKusta marketplace platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Idealo: Europe's leading price comparison platform for flights, hotels, and products. Directly comparable to KuantoKusta's price-aggregation and merchant-partnership model, though operating at much larger scale across multiple countries.
• Kelkoo Group: European price comparison and shopping platform serving multiple countries. Closely aligned with KuantoKusta on product model (aggregation, CPC advertising, marketplace commissions) and Iberian market overlap.
• Picodi: Global price comparison and cashback platform operating across dozens of countries including Portugal. Comparable on comparison mechanics, loyalty/cashback features analogous to Klube, and SME-friendly partner onboarding.
• Twenga: European price comparison engine focused on connecting shoppers with merchants across multiple categories. Operates an analogous CPC and commission model and is a natural competitor for European comparison traffic.
• PriceRunner (Klarna): Nordic price comparison service (now part of Klarna). Operates essentially the same comparison-plus-merchant-monetization model, providing a benchmark for how these businesses can be bundled into larger consumer finance ecosystems.
• Buscapé: Leading Latin American price comparison platform covering Brazil and Portuguese-speaking markets. Highly relevant for understanding how the KuantoKusta model would translate if expanded into Lusophone markets.
• Ciao (now part of Shopzilla): European product review and price comparison site. Provides a near-identical mix of comparison data, merchant referral, and user reviews.

Broad incumbents

• Google Shopping: Dominant comparison/shopping aggregator embedded in Google Search. The primary structural threat to independent players like KuantoKusta and a benchmark for traffic-displacement risk in the category.

Emerging players

• Finder: Global comparison platform spanning financial products, travel, and consumer goods. Comparable in model but with a different category mix; signals where vertical expansion of comparison platforms tends to lead.
• SaveNest / PriceSpy: Nordic/UK price comparison service with product listings, merchant offers, and reviews — highly aligned with KuantoKusta's feature mix though operating in different geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kuantokusta
• Facebookfacebook.com/kuantokustapt
• LinkedInlinkedin.com/company/kuantokusta
• Instagraminstagram.com/kuantokusta

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kuantokusta