What Picodi.com does

Picodi.com is a cashback and promotional-code aggregation platform founded in 2010 and headquartered in Krakow, Poland, operating as a private company with 51–100 employees. The company aggregates verified discount codes, promotional offers, and cashback opportunities from more than 1,000 online retailers, enabling consumers to save money on e-commerce purchases across categories including fashion, electronics, travel, home improvement, health and beauty, and pet supplies. The platform is delivered through three integrated products: a country-localized web platform accessible via Picodi.com, a browser extension for Chrome, Firefox, and Safari that automatically detects and applies available coupons at checkout, and native mobile applications for iOS and Android. The service is entirely free to end users, with no subscription fees or paid tiers.

Picodi monetizes exclusively through affiliate commissions paid by retailer partners when users click through Picodi links or activate cashback before completing a purchase — the company states it 'may earn a commission when you use one of our coupons/links to make a purchase.' Cashback rates vary materially by merchant (e.g., AliExpress up to 17.3%, eBay up to 1%, Walmart up to 2.5%, Samsung up to 0.5%), and the cashback settlement process requires order confirmation by the retailer before funds are credited to the user's Picodi account. Distribution and user acquisition rely on a product-led growth model: SEO for coupon-related keyword searches, organic install of the browser extension at the point of purchase, mobile app store presence, and word-of-mouth referral. The platform maintains country-specific websites for the US, UK, Canada, Australia, and multiple European markets, and has disclosed regional offices in Hong Kong and Milan supporting merchant relationships.

The company has raised a single disclosed funding round in July 2015 from Innovation Nest (amount undisclosed), has no parent company, and operates as an independent entity. Leadership comprises CEO Szymon Dobosz, co-founders Tomasz Kraus and Lukasz Haluch (Board Advisor), and CTO Bartlomiej Tyranowski. No revenue, headcount growth metrics, AI capabilities, patents, regulatory actions, or M&A activity are disclosed in the available source data.

Name

Picodi.com

Website

https://picodi.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Picodi.com is a Krakow-based cashback and promo-code aggregation platform founded in 2010, serving global online shoppers with verified coupons, browser-extension automation, and mobile apps across 1,000+ retail partners, monetizing via affiliate commissions.

Ownership category

akta.pro rank

Product category

Cashback and Coupon Aggregation

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Couponing, Rebates & Cash-Back Promotions (BPAFAMAI)

Keywords

• Coupon aggregation
• Cashback platform
• Affiliate marketing
• Promo code service
• Deal discovery platform

Headquarters

HQ city

Krakow

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Affiliate Commission: Picodi earns commissions from retailers when users make purchases through Picodi links. This is the primary revenue stream. The platform states 'We may earn a commission when you use one of our coupons/links to make a purchase.' Cashback rates vary by retailer (e.g., AliExpress up to 17.3%, eBay up to 1%).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Picodi.com is a cashback and promo code aggregation platform that lets online shoppers discover verified discount codes and earn cashback on purchases at thousands of partnered retailers. The service is delivered through a website, browser extensions that auto-apply coupons at checkout, and mobile apps, and is monetized via affiliate commissions paid by retailers rather than fees charged to users.

Product overview

Picodi.com operates as a unified cashback and promo code aggregation platform offering three integrated access points: the core web platform for browsing deals and activating cashback, the Picodi Browser Extension (available for Chrome, Firefox, and Safari) that automatically detects and applies available coupons during online shopping, and the Picodi Mobile App (iOS and Android) for on-the-go access to cashback and promotional offers. These products work together to help users save money on online purchases across thousands of partnered retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Picodi Cashback & Promo Codes Platform A web-based cashback and promo code aggregation platform where users can search for verified discount codes, browse deals by category, and activate cashback on purchases at over 1,000 partnered retailers including AliExpress, eBay, Walmart, Samsung, Agoda, and Kinguin. Free to use; monetized via affiliate commissions from retailers.
• Picodi Browser Extension A browser extension available for Chrome, Firefox, and Safari that automatically detects when users visit partnered online stores, surfaces available promo codes, and applies the best discount at checkout while triggering cashback activation.
• Picodi Mobile App

Quantifiable outcome

• Users can earn cashback ranging from 0.5% to 17.3% depending on retailer
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• AliExpresscoreChannel Partner/ Reseller/ DistributorAliExpress is a major partner offering up to 17.3% cashback on purchases. Picodi provides promotional codes and affiliate links driving sales to AliExpress in exchange for commission on referred transactions.
• eBaycoreChannel Partner/ Reseller/ DistributoreBay partnership offers up to 1% cashback. Picodi features verified promo codes and promotional links for eBay, earning affiliate commissions on qualifying purchases.
• KinguincoreChannel Partner/ Reseller/ DistributorKinguin partnership offers up to 2.5% cashback on digital video game content and in-game credits. Picodi provides promotional codes and cashback offers for Kinguin's gaming marketplace.
• AgodacoreChannel Partner/ Reseller/ DistributorAgoda partnership offers 2% cashback on hotel bookings and travel services. Picodi drives bookings to Agoda through promotional codes and affiliate links.
• ZapposminorChannel Partner/ Reseller/ DistributorZappos partnership provides access to exclusive offers and promotional codes for footwear and apparel, with cashback and discount opportunities for Picodi users.
• Harbor FreightminorChannel Partner/ Reseller/ DistributorHarbor Freight offers coupons and promotional deals through Picodi, including discounts up to 80% on tools and equipment.
• ChewyminorChannel Partner/ Reseller/ DistributorChewy partnership features first Autoship discounts up to 40% and promotional codes for pet supplies, with affiliate commissions on qualifying sales.
• Zenni OpticalminorChannel Partner/ Reseller/ DistributorZenni Optical offers glasses starting at $6.95, promotional codes, and free shipping offers featured on Picodi's eyewear category.
• YesStyleminorChannel Partner/ Reseller/ DistributorYesStyle partnership features up to 3.8% cashback and promotional codes for Asian beauty and fashion products.
• YooxminorChannel Partner/ Reseller/ DistributorYoox partnership offers 0.8% cashback and promotional codes for designer fashion, with clearance deals up to 80% off.
• HomeDepotminorChannel Partner/ Reseller/ DistributorHomeDepot offers promotional codes and discounts up to 55% through Picodi for home improvement products.
• Yankee CandleminorChannel Partner/ Reseller/ DistributorYankee Candle partnership provides promotional codes and discounts up to 60% on candles and accessories featured on Picodi.
• SamsungminorChannel Partner/ Reseller/ DistributorSamsung partnership offers promotional codes and cashback opportunities for electronics purchases through Picodi.
• WalmartcoreChannel Partner/ Reseller/ DistributorWalmart partnership provides up to 2.5% cashback and promotional codes for general merchandise purchases.
• Best BuyminorChannel Partner/ Reseller/ DistributorBest Buy partnership offers promotional codes and cashback for electronics and appliance purchases.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coupons.com: Coupons.com (owned by Quotient Technology / Neptune Retail Solutions) aggregates digital coupons and cashback offers. Directly competes with Picodi in coupon aggregation and retailer affiliate partnerships.
• TopCashback: TopCashback is a pure cashback platform with thousands of retailer partnerships and a UK/US footprint. Directly comparable to Picodi on cashback mechanics, retailer relationships, and user proposition.
• Honey (PayPal): Honey is a browser-extension-based coupon and cashback platform acquired by PayPal for ~$4B. Directly competes with Picodi on automatic coupon application at checkout across thousands of retailers, with deeper capital backing from PayPal.
• Capital One Shopping: Capital One Shopping (formerly Wikibuy) is a browser extension and platform offering price comparison, coupons, and rewards. Directly competes with Picodi on automatic coupon application and is backed by Capital One's balance sheet.
• Slickdeals: Slickdeals is a community-driven deal aggregation platform with strong SEO presence. Overlaps with Picodi on deal discovery, though more community-led than cashback-driven; competes for the same online-shopper intent.
• RetailMeNot: RetailMeNot aggregates coupon codes, deals, and cashback offers across a large retailer base. Competes with Picodi on both the deal-discovery and cashback dimensions, with significant brand recognition in the US market.
• Rakuten (formerly Ebates): Rakuten operates one of the largest global cashback platforms with thousands of retailer partnerships, browser extension, and mobile app. Directly comparable to Picodi in product offering, affiliate revenue model, and global footprint.

Regional players

• Pepper.pl: Pepper is a Polish coupon and deals community, also headquartered in Poland. Directly competes with Picodi in the Polish market on deal discovery and affiliate revenue, though more community-led.
• VoucherCodes (by RetailMeNot): UK-focused voucher codes and deals platform. Comparable to Picodi's UK offering but concentrated geographically in the UK market; competes for the same British online-shopper segment.

Emerging players

• Flipkart Plus / Cashback platforms in India: Cashback and rewards features integrated into large e-commerce platforms (e.g., Flipkart Plus, CashKaro) represent emerging competition in markets where Picodi could expand. Comparable affiliate-driven cashback mechanics with regional dominance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Picodi.com