Willow Tree Dental

What Willow Tree Dental does

Willow Tree Dental, PLLC is a private general and cosmetic dental practice headquartered at 1205 E. Debbie Lane, Mansfield, Texas, serving the Mansfield, Arlington, Grand Prairie, and surrounding communities in the Dallas-Fort Worth area. The practice was founded in 2010 by Dr. Aashish P. Bhakta and Dr. Rupal D. Bhakta, who remain the owner-operators. It provides a comprehensive portfolio of services spanning preventive care (cleanings, sealants, fluoride, digital X-rays), restorative dentistry (fillings, crowns, bridges, root canals, dentures, implants, bone grafts), cosmetic dentistry (veneers, whitening, clear aligners, same-day crowns), pediatric dentistry, senior dental care, oral surgery, and emergency dental services. The practice takes a holistic diagnostic approach that includes facial, bite, airway, and jaw assessment rather than tooth-bytooth treatment.

The practice is built on a digital dentistry platform incorporating CEREC CAD/CAM for in-office design and milling of same-day all-ceramic crowns, digital X-ray systems with materially lower radiation exposure, intraoral scanning, and 3D printing. Patient scheduling and intake flow through an Oryx/MyChart online portal. The clinical team comprises the two owner-dentists plus an office manager and two registered dental assistants, giving a total headcount in the 1-10 range.

The revenue model is primarily fee-for-service dental procedures, with PPO insurance accepted as a courtesy through Connection Dental and Zelis networks covering major commercial payers and select Medicare Advantage plans. A subscription-based membership plan (Clerri/Kleer platform) targets uninsured patients with predictable monthly costs and bundled preventive services, providing a recurring revenue layer. Additional payment flexibility is enabled through CareCredit (six-month no-interest) and Cherry Financing. Customer acquisition is direct-to-consumer via the practice website, organic search, social media (Facebook, Instagram, X), an educational blog authored by the founding dentists, and community involvement in the local Mansfield market.

Name

Willow Tree Dental

Legal name

Willow Tree Dental, PLLC

Website

https://willowtreedentaltx.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Willow Tree Dental is a private, founder-owned general and cosmetic dental practice in Mansfield, Texas, serving the Mansfield, Arlington, and Grand Prairie communities. It offers preventive, restorative, cosmetic, pediatric, and emergency dental services using digital dentistry technology including CEREC same-day crowns.

Ownership category

akta.pro rank

Product category

General and Cosmetic Dentistry

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ), Geriatric & Special Needs General Dentistry (HLABAAAH)

Keywords

• General dentistry services
• Cosmetic dentistry services
• Same-day dental crowns
• Family dental practice
• Preventive dental care

Headquarters

HQ city

Mansfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Fee-for-Service Dental Procedures: Traditional fee-for-service dental care covering preventive, restorative, and cosmetic services. PPO insurance filed as a courtesy but not required.
2. Membership Plan (Clerri/Kleer): Subscription-based dental membership plan providing preventive care and predictable costs for uninsured patients. No deductibles, annual maximums, or waiting periods.
3. Cosmetic Dentistry Services: Revenue from elective cosmetic procedures including veneers, teeth whitening, clear aligners, and all-ceramic crowns.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Willow Tree Dental is a private general and cosmetic dental practice providing preventive, restorative, and elective dental services to individuals and families in Mansfield, Arlington, Grand Prairie, and surrounding Texas communities. Core services include routine cleanings and comprehensive examinations, tooth-colored fillings, crowns and bridges, root canal therapy, extractions and oral surgery, dentures and bone grafts, periodontal therapy, dental implants, same-day CEREC crowns, veneers, teeth whitening, clear aligners, pediatric and senior dentistry, nitrous oxide sedation, custom night guards and athletic mouthguards, and emergency dental care. The practice also operates an in-house membership plan (via Clerri/Kleer) for uninsured patients and accepts most PPO insurance plans plus CareCredit and Cherry financing.

Product overview

Willow Tree Dental is a general and cosmetic dental practice offering a comprehensive portfolio of dental services. The practice operates as a unified service offering rather than a platform architecture, combining general dentistry (examinations, cleanings, fillings, crowns, bridges, extractions, root canals, bone grafts, digital X-rays) with cosmetic dentistry (teeth whitening, veneers, clear aligners, dental implants, same-day crowns). The practice emphasizes modern dental technology including CEREC CAD/CAM for same-day crowns, digital scanning, and digital X-rays. Additional services include periodontal therapy, pediatric and senior dentistry, oral surgery, nitrous oxide sedation, custom night guards and athletic mouthguards, and an in-house membership plan for uninsured patients. The practice takes a holistic approach to oral health, evaluating bite, airway, and overall condition rather than treating individual teeth in isolation.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Services Comprehensive general dentistry including examinations, cleanings, digital X-rays, fillings, crowns, bridges, extractions, root canals, bone grafts, and preventive care for patients of all ages.
• Cosmetic Dentistry Services Cosmetic dental treatments including teeth whitening, bonding, clear aligners, veneers, dental implants, and same-day crowns focused on creating natural-looking, functional smiles.
• Same-Day Crowns (CEREC) Custom ceramic restorations designed, fabricated, and placed in a single visit using CEREC CAD/CAM digital scanning and in-office milling, eliminating need for temporaries or a second appointment.
• Dental Implants Titanium dental implants that fuse to the jawbone for tooth replacement, including single implants, implant-supported bridges, and implant-retained dentures.
• Clear Aligners Clear aligner orthodontic treatment using custom trays to gradually move teeth, including the Candid Pro system, for cosmetic and functional improvement.
• Veneers Custom-made porcelain or composite thin coverings bonded to the front of teeth to improve appearance and correct spacing, chips, discoloration, or shape issues.
• Teeth Whitening Professional teeth whitening including in-office treatment using Ultradent Boost and take-home custom tray options using Ultradent Opalescence.
• Periodontal (Gum) Therapy Treatment for gum disease including scaling and root planing to remove bacteria and buildup below the gumline and control infection.
• Tooth-Colored Fillings Composite resin fillings that blend naturally with tooth structure to treat cavities and replace failed existing fillings.
• Dental Crowns Custom dental crowns or caps placed over teeth to restore shape, size, function, and appearance using various materials including porcelain, gold, and resin.
• Root Canal Treatment Endodontic therapy to remove infected pulp, clean, disinfect, and fill the inside of a tooth to save it from extraction.
• Dental Bridges Fixed non-removable dental appliance using crowns on either side of a missing tooth space with a replacement tooth bridged between them.
• Dentures and Partial Dentures Removable appliances replacing missing teeth including conventional full dentures, immediate dentures, and partial dentures with metal or acrylic framework.
• Bone Grafts Bone grafting procedures including socket preservation, sinus lifts, and ridge augmentation to build up bone for dental implants or other restorations.
• Oral Surgery Tooth extraction services including simple and surgical extractions, wisdom teeth removal, and extractions for orthodontic treatment.
• Comprehensive Examinations Full dental evaluations including facial assessment, necessary X-rays, photographic series, oral cancer screening, airway/jaw/bite evaluation, and consultation.
• Dental Cleanings Preventive dental cleanings customized to patient needs, ranging from routine maintenance for healthy gums to more frequent cleanings for patients with gum disease history.
• Digital X-Rays Digital radiographic imaging with lower radiation exposure (approximately 80% reduction compared to traditional film), instant image capture, and enhanced diagnostic capability.
• Dental Sealants Preventive resin coatings applied to biting surfaces of teeth, particularly molars, to cover deep grooves and protect against cavity-causing bacteria.
• Dentistry for Seniors Dental care services addressing age-related oral health concerns including dry mouth, gum disease, root decay, tooth loss, and ill-fitting dentures.
• Pediatric Dentistry Dental care for children with focus on comfort, development monitoring, bite formation, airway patterns, and early orthodontic guidance.
• Nitrous Oxide Sedation Minimal sedation using inhaled nitrous oxide (laughing gas) for anxious patients to help reduce dental anxiety during procedures.
• Night Guards Custom occlusal appliances for patients who clench or grind their teeth, designed to protect teeth from wear, fractures, and reduce jaw/muscle pain.
• Athletic Mouthguards (Custom) Custom-fitted athletic mouthguards created from dental impressions for better comfort, protection, breathing, and speaking compared to store-bought options.
• Dental Emergencies Emergency dental care for urgent issues including tooth pain, swelling, infections, broken or chipped teeth, knocked-out teeth, and lost fillings or crowns.
• Dental Membership Plan (Clerri/Kleer) In-house dental membership plan for uninsured patients providing preventive care coverage with predictable monthly costs, no deductibles, no annual maximums, and no waiting periods.

Quantifiable outcome

• Over 95% success rate for dental implants based on 10-year studies

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Boise Dental Assistant SchoolminorStrategic or Co-development Partner · 3 March 2026Educational partnership where Boise Dental Assistant School delivers its 12-week dental assistant training program with hands-on clinical instruction conducted at Willow Tree Dental's operating office. Students gain practical experience in an operating dental practice setting.
• Clerri (Kleer Platform)coreTechnology or IntegrationThird-party membership plan platform enabling Willow Tree Dental to offer a subscription-based dental care plan for uninsured patients. The platform provides QR code access and manages membership plan enrollment.
• CareCreditcoreChannel Partner/ Reseller/ DistributorHealthcare financing partner offering no-interest 6-month payment option for qualifying patients to spread cost of dental treatment over time.
• Cherry FinancingcoreChannel Partner/ Reseller/ DistributorHealthcare financing partner offering flexible payment plans for qualifying patients to help make dental care more affordable.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MB2 Dental: Fast-growing DSO partnering with dentist-owned practices across multiple states including Texas. Highly comparable as a group-practice model serving similar GP/cosmetic patient segments in suburban markets.
• Monarch Dental: Multi-location general and specialty dental group operating under the Smile Brands umbrella in Texas markets. Comparable as a Texas-based, insurance-friendly general dentistry group with overlapping service lines including cosmetic and restorative care.
• Heartland Dental: Largest U.S. DSO supporting thousands of doctor-owned general dentistry practices. Comparable as an aggregator of group general dentistry practices offering general, cosmetic, and restorative services to suburban families.
• Aspen Dental: One of the largest DSOs in the U.S. operating hundreds of general dentistry offices. Comparable as a multi-provider general and cosmetic dental group serving similar suburban patient segments, though at vastly greater scale than Willow Tree.
• Dental Care Alliance: DSO supporting affiliated dental practices across the U.S. with general, cosmetic, and specialty offerings. Comparable as a group general dentistry operator in similar suburban markets.
• Smile Brands: Multi-brand DSO operating group dental practices (including Monarch Dental) offering general, specialty, and cosmetic services. Comparable in patient mix and PPO insurance participation.
• Great Expressions Dental Centers: Network of affiliated dental offices offering general, preventive, cosmetic, and specialty care under an insurance-friendly model. Comparable in PPO-heavy, family-focused general dentistry positioning.
• Pacific Dental Services: Major DSO supporting hundreds of dental practices with emphasis on modern dental technology, GP/specialty services, and integrated workflows. Comparable in offering general and cosmetic dentistry with modern digital workflows.

Emerging players

• ClearChoice Dental Implant Centers: Specialty chain focused on dental implants and full-arch restorations. Comparable only in the implant offering within Willow Tree's cosmetic/restorative portfolio — not a direct general dentistry competitor.
• Affordable Dentures & Implants: Specialty chain focused on dentures, extractions, and implants at fixed-price points. Comparable in the denture and implant sub-services Willow Tree provides to senior and value-oriented patients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/willowtreedentx
• Facebookfacebook.com/willowtreedentaltx
• Instagraminstagram.com/willowtreedentaltx
• LinkedInlinkedin.com/company/willow-tree-dental-pllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willow Tree Dental