Kluba Medical

What Kluba Medical does

Kluba Medical GmbH is a privately held German medical device company headquartered in Düsseldorf, founded in 2014 to address positional head deformities in infants and premature babies. The company was established by Dr. Dr. Susanne Kluba, a specialist in oral and maxillofacial surgery, and is led operationally by Managing Director Nicole Klingen. Kluba develops and commercializes the Medibino product family, anchored by a patented positioning ring that allows the back of an infant's head to float freely while maintaining the supine sleeping position recommended for SIDS prevention. Medibino is a certified medical device under the German Medical Devices Act and is publicly recommended by Deutsche Gesellschaft für Chirurgie and Deutsche Gesellschaft für Kinderchirurgie.

The product portfolio comprises three offerings. Medibino is the consumer-facing baby head guard (adjustable 12–15 cm diameter) sold directly to parents of newborns. Medibino Neo is a hospital-grade positioning and stabilization aid designed for premature babies and infants during extended NICU stays, featuring tested gel materials and reusable/disposable covers. NeoSmartNest is a development-stage project, co-funded by the EU and built with a consortium of partners, parents, and clinics, that uses sensor technology and intelligent fabrics to create a developmentally supportive environment for premature infants.

Kluba operates a hybrid go-to-market model: D2C e-commerce with prepayment or PayPal (delivery limited to EU and Switzerland), combined with a physical retail channel of approximately 40+ locations across Germany and Switzerland, including BabyOne (20+ stores), specialty pharmacies, medical supply stores, and Swiss retailers such as BRACK.CH. A midwife ambassador program distributes demonstration samples and 20% voucher codes to support professional recommendations. Revenue is generated through one-time hardware sales to both consumer and hospital buyers, with no disclosed recurring revenue model. The company has 1–10 employees and has raised a single disclosed funding round in 2015 (VentureOut); it is not institutionally backed beyond that point.

Name

Kluba Medical

Legal name

Kluba Medical GmbH

Website

https://kluba-medical.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Kluba Medical GmbH is a Düsseldorf-based medical device company that develops and sells the patented Medibino positioning ring and related products to prevent head deformities in infants and premature babies, serving parents, hospitals, and NICUs across Germany and Switzerland.

Ownership category

akta.pro rank

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Medibino Consumer Sales: Direct-to-consumer sales of Medibino baby head protector through online shop. Products sold to parents of newborns for home use. Payment via prepayment or PayPal with EU/Switzerland delivery.
2. Medibino Neo B2B Sales: Sales of Medibino Neo positioning system to hospitals and NICUs for clinical use with premature and newborn babies.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Kluba Medical develops and sells patented medical devices for the prevention and treatment of positional head deformities in infants and premature babies. Its core product Medibino is a ring-shaped positioning pillow for home use by parents of newborns, while Medibino Neo is a clinical positioning system sold to hospitals and NICUs for premature babies. The company also runs the NeoSmartNest development project, which combines sensor technology and intelligent fabrics to create developmentally supportive environments in neonatal intensive care.

Product overview

Kluba Medical develops baby health and developmental care products for infants and premature babies, both at home and in clinical settings. The product portfolio consists of three main offerings: Medibino, a patented baby head guard for preventing positional skull deformations in newborns; Medibino Neo, a hospital-grade positioning system specifically designed for premature infants during long inpatient stays; and NeoSmartNest, an innovative development project combining sensor technology and intelligent fabrics to create developmentally supportive environments in neonatal intensive care units. All products are developed in collaboration between concerned parents and experienced medical professionals, with Medibino being certified as a medical device with proven biocompatibility.

Differentiator

Problem solved

Functional benefit

Brands

• Medibino: Patented baby head guard product line for prevention and treatment of positional head deformities in infants. The ring-shaped positioning pillow allows the back of the head to float freely while supporting the supine position.
• Medibino Neo
• NeoSmartNest

Products and services

• Medibino A patented ring-shaped baby head guard that allows the back of the head to float freely in the recommended supine position, preventing and reducing positional head deformations (plagiocephaly, brachycephaly) in newborns from birth. It is a certified medical device sold to parents for home use, available in an adjustable 12-15cm diameter size.
• Medibino Neo A pressure-relieving positioning and stabilization aid for premature babies and infants during long hospital stays in NICUs. Uses tested gel material free of mould and bacteria to provide even pressure relief, minimize head deformation, assist in stabilizing midline head position, and prevent skin abrasion in clinical settings.
• NeoSmartNest A development project creating a developmentally supportive environment for premature babies in neonatal intensive care settings. It uses sensor technology, intelligent fabrics, and materials to provide optimal support for nurses and doctors while enabling developmental care and close parental contact.

Quantifiable outcome

• Incidence of head deformations in premature babies reduced from up to 90% with proper positioning
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Deutsche Gesellschaft für Chirurgie (German Society for Surgery)coreStrategic or Co-development PartnerMedical society that published recommendation supporting special positioning pillows for prevention of positional head deformations. Published Pressemitteilung 131 on March 19, 2014 recommending positioning pillows that allow free floating of the back of the head.
• Deutsche Gesellschaft für Kinderchirurgie (German Society for Paediatric Surgery)coreStrategic or Co-development PartnerPediatric surgery society collaborating with Deutsche Gesellschaft für Chirurgie on recommendations for prevention of head deformations. Recommends special positioning pillows as simple and cost-effective preventive measure.
• NeoSmartNest Consortium (Partners, parents of premature babies, clinics)coreStrategic or Co-development PartnerMulti-stakeholder development consortium working on creating developmentally supportive environment for premature babies using sensor technology, intelligent fabrics and materials. Co-funded by EU.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Philips Avent: Philips' consumer baby brand (bottles, soothers, baby care) sits in the same retail aisles and channels as Medibino, with broader portfolio reach and clinical credibility—overlapping only partially on positioning/neonatal care.
• Dräger: German-headquartered global medical technology company with a major NICU, neonatal monitoring and thermoregulation portfolio; sells into the same neonatal hospital buyers as Medibino Neo but as a broad incumbent rather than a positioning specialist.
• Newell Brands (NUK): US consumer products conglomerate whose NUK brand produces soothers, bottles, and neonatal/infant care products in European markets, sharing specialty-baby retail distribution overlap with Kluba.
• GE Healthcare: Global medical equipment manufacturer with neonatal monitoring, infant warmers and NICU solutions; overlaps with Kluba at the NICU procurement level despite being a broad-suite incumbent rather than a positioning specialist.
• Bébé Confort / Bebeconfort: Dorel-owned European baby-gear brand (car seats, high chairs, baby care accessories); competes in the same parenting retail aisles as Medibino and shares the specialty-baby distribution channel footprint.
• Natus Medical: US-listed medical device company focused on neurology, newborn care and NICU products; competes for the same hospital budgets as Medibino Neo but across a much broader neonatal and neurodiagnostic portfolio.

Direct peers

• The Boppy Company: Established baby-products brand (Boppy pillow, loungers, positioning aids) with overlapping positioning-aid SKUs and a similar specialty-baby retail distribution model in Europe and the US.
• Tortle: US-based maker of the Tortle repositioning cap/elbow immobilizer, addressing the same clinical goal (preventing flat-head syndrome) via a different but closely adjacent modality to Medibino.
• Babymoov: French baby-products company whose Lovenest anti-flat-head pillow is the most comparable direct peer to Medibino—both sell a consumer positioning aid designed to prevent plagiocephaly in newborns.
• Mimos: Spanish company selling the Mimos Pillow, a clinically positioned anti-plagiocephaly baby pillow—essentially the same use case as Kluba's Medibino (prevention of positional head deformities).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/medibino
• YouTubeyoutube.com/channel/UCG6y8DnWzaAc1Dps-XeuZ8w
• Facebookfacebook.com/byKlubaMedicalGmbH
• Instagraminstagram.com/medibino
• LinkedInlinkedin.com/company/kluba-medical

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kluba Medical