SkandiaMaklarna

What SkandiaMaklarna does

SkandiaMäklarna is a Swedish real estate brokerage firm operating approximately 100 local offices across Sweden, Spain, and Portugal with around 500 employees. The company facilitates residential property transactions — buying, selling, valuation, and handover support — for individual consumers, with a secondary commercial property line operated under the SkandiaMäklarna Kommersiella brand. It has been operating for over 45 years and has been independently recognized by Svenskt Kvalitetsindex (SKI) as the broker with Sweden's most satisfied private customers.

The company's technology layer consists of a digital property portal with online listings, virtual viewing prospectuses, and a buyer-matching registry called the Spekulantregister that matches buyer preferences to incoming listings. It has introduced service-adjacent products including REDO™, a pre-market preparation service positioned earlier in the seller journey, and bundles complementary offerings such as home staging (Li Décor), mortgage origination referrals (Söderbergpartners), property management (HSB), and a whistleblower compliance service (Whistlescure). Its main brand partnership is with Min Stora Dag, a children's charity, to which the firm ties every transaction.

The business model is commission-based: the firm earns a percentage of the property sale price, paid by the seller on successful completion of a transaction. Rates are negotiated individually and are not publicly disclosed. Distribution is anchored in physical offices and local broker relationships, with supplementary acquisition through the website, social media (Instagram, Facebook, LinkedIn), and an extensive library of educational guides. The company is privately held, incorporated as SkandiaMäklarna AB in Sweden, and led by CEO Daniel Lundberg.

Name

SkandiaMaklarna

Legal name

SkandiaMäklarna AB

Website

https://skandiamaklarna.se

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

251–500 employees

Short description

SkandiaMäklarna is a Swedish real estate brokerage operating approximately 100 offices across Sweden, Spain, and Portugal with around 500 employees, earning commissions on residential and commercial property transactions for individual buyers and sellers.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential real estate brokerage
• Property valuation services
• Commercial real estate brokerage
• Property buyer matching
• Real estate agency

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Real Estate Commission: The company earns commissions on successful property sales transactions. Fees are typically a percentage of the property sale price, paid by the seller upon completion of a real estate transaction.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SkandiaMäklarna is a Swedish real estate brokerage firm that facilitates residential and commercial property transactions through approximately 100 local offices across Sweden, Spain, and Portugal. Its core service is end-to-end brokerage support covering property valuation, listing, marketing, viewings, bidding process management, contract preparation, and handover. Adjacent offerings include free property valuation, the REDO™ pre-market preparation service, the Spekulantregister buyer matching registry, commercial real estate services (SkandiaMäklarna Kommersiella), and mortgage referrals.

Product overview

SkandiaMäklarna is a Swedish real estate brokerage firm operating as a single integrated service offering rather than a platform with modular products. The company provides property sales, property purchases, and free property valuation services through approximately 100 offices in Sweden, Spain, and Portugal, with approximately 500 employees. Their core service is the real estate brokerage transaction service that has been operating for over 40 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage (Sell with Us) End-to-end residential property brokerage service for individual sellers covering valuation, listing, marketing, viewings, bidding process management, contract preparation, and handover, delivered through approximately 100 local offices across Sweden, Spain, and Portugal.
• Residential Real Estate Brokerage (Buy with Us) Brokerage service for individual buyers assisting with property search, viewing coordination, bidding, and acquisition across residential property types including villas, apartments, holiday homes, and new construction in Sweden, Spain, and Portugal.
• Free Property Valuation Complimentary property valuation service offered to homeowners without obligation, supporting both seller onboarding and lead generation for the brokerage business.
• REDO™ Pre-Market Preparation Service Pre-market preparation service that helps sellers be ready before listing their property, aiming to save time and improve the chance of a higher final sale price.
• Spekulantregister Buyer Matching Buyer matching registry that continuously matches registered buyers' preferences against new properties entering the market, helping buyers find suitable homes and sellers find qualified prospects.
• Commercial Real Estate Brokerage (SkandiaMäklarna Kommersiella)

Quantifiable outcome

• Sweden's most satisfied private customers (SKI)

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Min Stora DagcoreStrategic or Co-development PartnerMain partner (huvudpartner) to Min Stora Dag, an organization that helps children and young people with serious illnesses and diagnoses experience something extraordinary. For every property transaction, the company contributes to creating more Special Days for these children.
• Vi-skogenminorStrategic or Co-development PartnerEnvironmental partnership where trees are planted in Africa for each property transaction completed, in collaboration with Vi-skogen.
• Li DécorminorStrategic or Co-development PartnerHome styling partnership to make properties more attractive before sale.
• SöderbergpartnersminorChannel Partner/ Reseller/ DistributorReferral partnership for mortgage services (bolån) through Söderbergpartners.
• WhistlescureminorImplementation/ SI/ Consulting PartnerExternal whistleblower service provider that guarantees anonymity and data protection for internal reporting.
• HSBminorStrategic or Co-development PartnerHSB Södermanland provides property management services for certain housing associations.

Scale indicators6 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Svensk Fastighetsförmedling: One of Sweden's largest residential real estate brokerages, operating a similarly large franchise-style office network with comparable residential seller-representation services. Closest head-to-head competitor in the Swedish market.
• Fastighetsbyrån: Major Swedish residential brokerage with broad geographic coverage, providing seller and buyer representation and ancillary services. Direct competitor across the same primary segment and geography as SkandiaMäklarna.
• Mäklarhuset: Swedish residential real estate brokerage with a partner-operated model similar in structure to SkandiaMäklarna's independent office network. Competes on the same residential seller representation value proposition.
• HusmanHagberg: Swedish full-service residential brokerage with comparable office network and seller/buyer representation model. Direct competitor across mid- and high-end Swedish residential segments.
• Bjurfors: Swedish residential and commercial brokerage with a recognized brand, multi-office presence, and similar service breadth. Competes directly with SkandiaMäklarna on residential seller representation and franchise office economics.
• Notar (Sweden): Residential real estate brokerage with both company-owned and franchise-style offices in Sweden. Comparable business model, target customer, and local-market expertise approach.
• Länsförsäkringar Fastighetsförmedling: Insurance-anchored Swedish residential brokerage leveraging cross-sell with insurance and banking parents. Comparable brokerage offering and Sweden-only footprint, illustrating an alternative to SkandiaMäklarna's growth model.
• ERA Sverige: Franchise-based residential brokerage in Sweden under the global ERA brand. Comparable franchise network structure, residential focus, and brand-led customer acquisition.
• Coldwell Banker Sweden / Spain: Global residential brokerage brand with Swedish and Iberian presence. Overlapping geography and luxury/mid-market focus with SkandiaMäklarna in both Sweden and Spain/Portugal.

Broad incumbents

• Sotheby's International Realty Sweden: Luxury-focused international brokerage network with presence in Sweden and Spain/Portugal. Overlaps with SkandiaMäklarna on premium residential and cross-border second-home segments, though with a higher price-point bias.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/skandiamaklarna
• LinkedInlinkedin.com/company/skandiam-klarna
• Instagraminstagram.com/skandiamaklarna
• Xx.com/skandiamaklarna

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SkandiaMaklarna