What Selmi Group does

Selmi Group SRL is an Italian family-owned industrial machinery designer and manufacturer that produces equipment for chocolate processing, dried fruit processing, and coffee and cacao roasting. Founded in 1965 by Renato Selmi, who initially built hazelnut processing machines, the company is now run by the second generation as Managing Director (Paolo Selmi, who joined in 1987) with the third generation (Martina and Alberto Selmi) actively engaged for approximately two years. It operates from a ~20,000 sqm headquarters in Bra (Pollenzo) in Piedmont, Italy, which includes a 5,000 sqm Selmi Training Centre laboratory staffed by six in-house Chocolate Chefs. The legal entity is a private limited company with €100,000 in share capital and no external investors or disclosed funding.

The product portfolio is a catalog of specialty industrial equipment rather than a unified software platform. Core categories include: EX Generation tempering machines (Selmi One, Legend, Color EX, Plus EX, Futura EX, Top EX, Cento EX); enrobing and coating lines (R-series including R200 Legend, RS200, Truffle, Automatic Truffle, R400t Plus, R600t, Frozen Fruit Line); molding systems (Mould Loader 175, Moulding Line 275, Galileo rotary for hollow bodies); the proprietary One Shot Tuttuno simultaneous depositor (4- and 9-nozzle variants, plus Ice variants for frozen applications) with accessories (Charger, Vibra, Depositor, Spinner Exit); cooling tunnels (Spider, Spider Max, 200-600 mm width variants); melting tanks (Tank 200, Tank 400); extruders (Xform, Xlam, Xdouble); ball mill refiners (Micron 25, 50, 100); dragee machines (Comfit, Comfit Maxi); cluster machines; coffee/cacao roasters (Roaster 106, 120); a complete Bean to Bar line; chocolate fountains; the CHOCOPAINT spraying cabin; and flow-pack packaging (Wrap 400 Plus, Wrap 45). Proprietary features include the EX Generation removable-screw tempering system, the One Shot simultaneous shell-filling-closing depositor, the Spider vertical circular cooling tunnel, and the Box Motion cutting/sealing system on the Wrap 400 Plus.

The business model is sales-led and built on custom-quoted capital equipment sales direct from Italy supplemented by a global reseller network and international trade fair presence (IBA Düsseldorf, IPACKIMA Milano). Three revenue streams are visible: machinery sales (primary, one-time capex), paid professional training at the Selmi Training Centre in 1-5 day formats across Italian, English, French and Spanish, and recurring spare parts sales through a dedicated portal serving resellers. Pricing is not publicly disclosed; machines are quoted per customer specification. Customers are segmented horizontally across artisanal chocolate producers, industrial chocolate manufacturers, bean-to-bar craft makers, gelato and pastry artisans, and specialty coffee/food producers, with primary segments being the first two. The company sells globally, evidenced by websites and reseller support in seven languages, but no named customer accounts, revenue figures, segment mix, or customer concentration data are publicly disclosed.

Name

Selmi Group

Legal name

Selmi Group SRL

Website

https://selmi-group.it

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Selmi Group SRL is a three-generation Italian family-owned manufacturer of industrial machinery for chocolate processing, dried fruit processing, and coffee and cacao roasting, serving artisan and industrial producers globally through direct sales and a reseller network.

Ownership category

akta.pro rank

Headquarters

HQ city

Pollenza

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain

Revenue model

1. Chocolate Processing Machinery Sales: Selmi designs, manufactures, and sells industrial chocolate processing machines including tempering machines, enrobing/coating lines, molding systems, cooling tunnels, One Shot depositors, ball mills (Micron series), roasters, Bean to Bar production lines, cluster machines, and confettatrici. Machines are sold as individual units or complete production lines. This is the primary revenue stream, with products ranging from bench-top units to full automated lines.
2. Professional Training Services: The company offers paid professional training programs at its Selmi Training Centre in Bra, Italy. Training is delivered by 6 in-house Chocolate Chefs in one-to-one or group formats, lasting 1, 2, 3, or 5 days. Courses are conducted in Italian, English, French, and Spanish. Training is designed to demonstrate machine capabilities and teach chocolate processing techniques.
3. Spare Parts Sales: Selmi operates a dedicated spare parts website for its global network of resellers to order replacement parts, supporting the after-sales service and maintenance of installed machines.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Selmi Group designs, manufactures, and sells industrial chocolate processing machinery and roasters for dried fruit. The product range includes tempering machines, enrobing machines, and complete bean-to-bar production lines supplied to chocolate makers, confectionery producers, and artisanal chocolate factories.

Product overview

Selmi Group is an Italian family-owned company (three generations since 1965) that designs and manufactures industrial machines for chocolate processing, dried fruit processing, and coffee roasting. The product portfolio is not a unified software platform but rather a comprehensive catalog of complementary industrial machinery. The core product line includes: (1) Chocolate tempering machines (Selmi One, Legend, EX Generation series: Color EX, Plus EX, Futura EX, Top EX, Cento EX) that melt and crystallize chocolate; (2) Chocolate coating/enrobing machines (R200 Legend, RS200, Truffle, R400t Plus, R600t, Frozen Fruit Line) for product coating; (3) Molding lines (Mould Loader 175, Moulding Line 275, Injection Plate, Filler Praline, Galileo for hollow bodies); (4) One Shot Tuttuno simultaneous dosing and filling systems (4 and 9 nozzle versions, plus Ice variants for ice cream); (5) Cooling tunnels (Spider, Spider Max, various widths from 200-600mm); (6) Ball mills (Micron series: 25, 50, 100) for spreadable creams and pralinated products; (7) Bean to Bar complete production lines including Roasters (106, 120), Winnower, Grinder Plus, Conca refiners; (8) Extruders (Xform for truffles, Xlam for energy bars, Xdouble for co-extrusion); (9) Dragee machines (Comfit, Comfit Maxi); (10) Cluster machines for agglomerates; (11) Melting tanks (Tank 200, 400); (12) Chocolate fountains (Macchia series, Fountain a Muro); (13) CHOCOPAINT spraying cabin; (14) Packaging machines (Wrap 400 Plus, Wrap 45). The company also operates a professional training center offering chocolate and coffee courses in multiple languages. The new company headquarters spans approximately 20,000 square meters with a 5,000 square meter laboratory staffed by 6 Chocolate Chefs.

Differentiator

Problem solved

Functional benefit

Brands

• Selmi One: Temperatrice professionale per cioccolato — professional chocolate tempering machine.
• Legend
• Color EX
• Plus EX
• Futura EX
• Top EX
• Cento EX
• One Shot Tuttuno
• Comfit
• Comfit Maxi
• Chocopaint
• Spider
• Spider Max
• Xform
• Xlam
• Xdouble
• Micron
• ROASTER
• Cluster
• Bean to Bar
• Selmi Training Centre
• Wrap 400 Plus
• Frozen Fruit Enrobing Line

Products and services

• Chocolate tempering machines

Quantifiable outcome

• Reduced color diffusion in the work environment by up to 95% with Chocopaint cabin aspiration system
• +1 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Carle & Montanari: Long-established Italian manufacturer of machines and complete lines for chocolate, cocoa, and confectionery processing. Highly comparable to Selmi in heritage, geography, and product scope (tempering, molding, enrobing, refining, conching), making it the closest direct peer.
• Sollich KG: German family-owned manufacturer specializing in chocolate tempering, enrobing, cooling tunnels, and complete chocolate production lines for artisan and industrial customers. Competes head-to-head with Selmi's tempering, enrobing, and One Shot depositor portfolio.
• Royal Duyvis Wiener: Dutch manufacturer of cocoa and chocolate processing equipment, including roasters, winnowers, ball mills, refiners, conches, and presses. Directly competes with Selmi's Bean-to-Bar line, Micron ball mills, Winnower, and Grinder Plus products.
• Aasted: Danish manufacturer of chocolate processing equipment covering molding lines, enrobing, tempering, cooling tunnels, and continuous chocolate plants. Overlaps with Selmi's molding, enrobing, and complete-line offerings for industrial chocolate producers.
• Netzsch (Feinmahltechnik): German manufacturer of grinding and dispersion equipment including stirred media mills and ball mills widely used in chocolate refining. Directly comparable to Selmi's Micron ball-mill line for producing spreadable creams, pralinates, and chocolate.
• Baker Perkins: UK-based manufacturer of processing and production equipment for confectionery, chocolate, biscuits, and snack bars. Comparable to Selmi in serving chocolate, praline, and bar-producing customers, with broader exposure to biscuits and snacks.
• Lloveras: Spanish manufacturer of chocolate, confectionery, and bakery processing equipment with comparable offerings in tempering, molding, enrobing, and cooling. Competes with Selmi particularly in Southern European and Latin American artisan chocolate markets.

Broad incumbents

• Bühler Group: Swiss global leader in food-processing machinery with extensive chocolate, cocoa, and confectionery equipment offerings (including legacy Carle & Montanari-Officine Meccaniche lines). A much larger incumbent that competes with Selmi on full-line industrial projects while offering broader portfolio and global service.
• GEA Group: German multinational supplying equipment, process technology, and components for food processing and a wide range of adjacent industries. Overlaps with Selmi only partially but represents the larger-incumbent benchmark in food machinery that competes for the same industrial customers' capex budgets.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SelmiGroupChocolateMachinery
• LinkedInlinkedin.com/company/selmi-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selmi Group