Construct
Construct, founded in 2019, operates Litmatch, a social networking platform with an intelligent matching engine serving 10M+ users across 12+ countries in Southeast Asia, the Middle East, and Latin America seeking emotional connections and creative expression.
- Company typePrivate
- Founded2019
- HeadquartersShanghai, China
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Construct does
Construct is a virtual-world technology company founded in 2019 and headquartered in Shanghai with a Singapore-domiciled entity, employing 101–250 people. Its flagship product, Litmatch, is a social networking platform that uses an intelligent matching engine and personalized recommendation algorithms to connect users based on interests, preferences, and emotional needs such as love, trust, and understanding. The platform supports multimedia interaction and, since 2022, creative tools that allow users to express creativity within the virtual world; communications are protected through encrypted privacy technology. By 2021, Litmatch had accumulated 10,000,000+ active users across more than 12 countries in Southeast Asia (Thailand, Vietnam, Indonesia, Malaysia, Philippines), the Middle East (Turkey, Egypt), and Latin America (Brazil, Mexico, Colombia), with a stated 300% annual growth rate.
Construct targets individual consumers globally rather than enterprise customers, distributing through mobile app stores with a self-service, product-led go-to-market model that relies on word-of-mouth and in-platform referrals. The revenue model is described as freemium — matching and interaction features appear free while premium features are available for purchase — although pricing is not publicly disclosed and no revenue figures are available. Operational presence spans 6 countries with online user coverage in 12+; the company is privately held and founder Vincent remains the sole named executive. Limited disclosed financial activity includes a 2022 funding event from Aqua Ventures, with no further capital structure, M&A, or partnership activity disclosed.
Construct firmographics
Firmographics- Name
- Construct
- Legal name
- Construct
- Website
- https://litatom.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Construct, founded in 2019, operates Litmatch, a social networking platform with an intelligent matching engine serving 10M+ users across 12+ countries in Southeast Asia, the Middle East, and Latin America seeking emotional connections and creative expression.
- Ownership category
- akta.pro rank
Construct industry classification
Industry- Product category
- Social Networking Platform
- NAICS
- Drafting Services (54134)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- UGC Game Creation Platforms (Roblox-like, Fortnite Creative, Core) (MPAFAIAA)
Keywords
Where Construct is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Markets served
Construct business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Social Platform Monetization: The platform likely operates on a freemium model typical of social networking applications, with core matching and interaction features free and premium features available for purchase
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Construct product offering
Product offeringCore offering
Construct develops and operates Litmatch, a mobile social networking platform that uses an intelligent matching engine to connect individual users for emotional and social interaction across 12+ countries. The platform supports multimedia interaction, encrypted privacy, and creative self-expression tools, and is offered to consumers via a freemium model on mobile app stores.
Product overview
Construct is a virtual world platform company that developed Litmatch as its core social platform. The platform uses an intelligent matching engine to connect users across more than 12 countries, enabling emotional connections through multimedia interaction and creative tools. The company was founded in 2019 and has grown to over 10 million users with 300% annual growth rate.
Differentiator
Problem solved
Functional benefit
Brands
- Litmatch: Social networking platform for connecting people and fulfilling emotional needs
Products and services
- Litmatch A mobile social networking platform with an intelligent matching engine that connects individual users for emotional needs including love, trust, and understanding. Features multimedia interaction and creative tools, and is offered to consumers across 12+ countries.
- Creative Tools In-platform creative tools that enable Litmatch users to express creativity and customize content within the virtual world.
Companies that use Construct
Customer profileSegments1 record
Ideal customer profiles1 record
Construct technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Construct partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Construct competitors and assessment
Company assessmentDirect peers
- Tinder (Match Group): Tinder is the global leader in social discovery and dating apps using algorithmic matching. Direct competitor to Litmatch in connecting users for emotional and romantic relationships, with much larger scale and global brand.
- Bumble: Bumble operates a global dating and social networking platform with women-message-first matching. Highly comparable to Litmatch's social-discovery model and target audience, with a stronger Western brand footprint.
- Hinge (Match Group): Hinge is a relationship-focused dating app using compatibility-driven matching algorithms. Comparable to Litmatch's intelligent matching engine and emphasis on meaningful connections rather than casual swiping.
- Tantan: Tantan is a leading dating and social discovery app across China and emerging markets. Closest direct competitor to Litmatch in terms of Asian origin, cross-border emerging-market strategy, and swipe/match mechanics.
- Momo: Momo is a China-based social and live-streaming platform with location-based matching and video interaction. Comparable business model combining social discovery, multimedia interaction, and virtual world features.
- Azar (Hyperconnect): Azar is a video-based social discovery app popular across SEA and MENA with algorithm-driven matching. Strong geographic and feature overlap with Litmatch's multimedia interaction capabilities.
- Badoo (Bumble): Badoo is a global social discovery network with location-based matching and freemium monetization. Comparable product model and emerging-market orientation to Litmatch.
- Skout: Skout is a social discovery and dating app with virtual gifting and location-based matching. Overlaps with Litmatch in freemium social-networking mechanics and multimedia user interaction.
- MeetMe: MeetMe is a social discovery and livestreaming platform combining chat, video, and matchmaking. Comparable horizontal social-platform model with freemium monetization similar to Litmatch.
Emerging players
- Snack (video-first dating app): Snack is a video-first dating app targeting Gen Z with short-video matching. Compares to Litmatch's multimedia interaction tools but focuses on a narrower demographic and use case.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Construct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Construct leadership team
Management profileNumber of profiles
Profiles1 record
Construct funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Construct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Construct
What does Construct do?
Construct develops and operates Litmatch, a mobile social networking platform that uses an intelligent matching engine to connect individual users for emotional and social interaction across 12+ countries. The platform supports multimedia interaction, encrypted privacy, and creative self-expression tools, and is offered to consumers via a freemium model on mobile app stores.
Is Construct a public or private company?
Construct is a private company. It is classified as venture growth investor backed and is currently operating.
When was Construct founded?
Construct was founded in 2019. It employs 101 to 250 people.
Where is Construct based?
Construct is headquartered in Shanghai, China, in the Asia region.
How does Construct make money?
One revenue line is on record: social Platform Monetization.
Who are Construct's main competitors?
Direct peers on record are Tinder (Match Group), Bumble, Hinge (Match Group), Tantan, Momo, Azar (Hyperconnect), Badoo (Bumble), Skout and MeetMe. Snack (video-first dating app) is listed as an emerging player.
Does Construct have an API?
No public API is recorded for Construct.
What industry is Construct in?
Construct's product category is Social Networking Platform. Its primary akta.pro industry code is MPAFAIAA, UGC Game Creation Platforms (Roblox-like, Fortnite Creative, Core). Its NAICS code is 54134 and its SIC code is 7373.