Consult

What Consult does

Consult by Momentum, legally registered as Momentum Consult (Pty) Ltd, is a South African financial planning and wealth management group established in 2014 and operating as a wholly-owned subsidiary of Momentum Strategic Investments (Pty) Ltd within the Momentum Metropolitan Group. Headquartered in Centurion, Gauteng, the firm serves approximately 58,000 clients through a franchise-led distribution model comprising 64 franchises and 99 financial advisers covering all nine South African provinces. The company is registered as an authorized Financial Services Provider (FSP5503), holds a Category II license from the Financial Sector Conduct Authority, is B-BBEE Level 1 rated, and is a Corporate Partner of the Financial Planning Institute of Southern Africa.

The company's core product is the "Living Financial Plan," a continuous, needs-based advisory process that delivers personalized financial advice across five pillars: peace of mind (life cover, wills), lifestyle (income protection, disability, critical illness), health (medical aid, gap cover), assets (commercial, agricultural, motor and household insurance), and wealth (investments, retirement planning, tax-free savings, private wealth). This is supported by the Consult Select Model Portfolios suite (local multi-asset funds across risk profiles 3, 5, 7, 7 Plus, plus hedge, income, and TFSA variants, and global USD/ZAR portfolios), a Private Wealth offering for high-net-worth clients, a Short-term Insurance line including engineering insurance, Fiduciary Services, Stockbroking via Momentum Securities, and Cash Management via Investec's Corporate Cash Manager platform. Technology is delivered through a digital-first advisory platform and the Consult Insure web app that consolidates short-term insurance management.

Revenue is generated through advisory fees, asset management fees on more than R 5 billion of collectively managed portfolios, intermediary commissions on insurance and investment products, and franchise arrangements. The company does not publicly disclose revenue or pricing. Customer segments span individuals and families (primary), high-net-worth clients via Private Wealth (primary), business owners, and mass-market individuals. Growth is signaled by an aggressive leadership refresh (new CEO in 2025, new CFO and operational heads in 2024) and product line expansion, though no quantitative growth metrics are disclosed.

Name

Consult

Legal name

Momentum Consult (Pty) Ltd

Website

https://consultm.co.za

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Consult by Momentum is a South African financial planning and wealth management group serving approximately 58,000 clients through 99 financial advisers across 64 franchises in all nine provinces, delivering living financial plans, model portfolios, private wealth, insurance, fiduciary, and stockbroking services under its Category II FSP license.

Ownership category

akta.pro rank

Product category

Financial Advisory & Wealth Management Services

NAICS

Portfolio Management and Investment Advice (523940), Insurance Agencies and Brokerages (52421)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

akta.pro secondary industries

Discretionary Portfolio Management (Retail) (FSAAAAAH), Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Risk Management Consulting (Enterprise & Operational Risk) (FSAEADAG)

Keywords

• Financial planning services
• Wealth management solutions
• Investment advisory services
• Short-term insurance brokerage
• Fiduciary and estate services

Headquarters

HQ city

Gauteng

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Financial Advisory Services: Consult earns revenue through advisory fees for providing objective financial advice to clients. Advisers follow a structured process to deliver personalized financial plans covering protection, investment, retirement, and legacy planning.
2. Asset Management and Investment Fees: Collectively manages over R5 billion of assets through mandated investment team with access to 80+ local and international investment professionals. Offers Consult Select Model Portfolios including local and global fund ranges.
3. Intermediary Services: As a Category II licensed FSP, Consult acts as intermediary connecting clients with financial products and services from multiple product providers. Earns commissions and fees for facilitating insurance, investments, and other financial solutions.
4. Franchise Model Revenue: Operates 64 franchises nationwide. Provides franchisees with capital assistance, compliance support, technology, and product provider network access. Revenue generated through franchise arrangements and adviser partnerships.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Consult provides personalised financial planning, wealth management, and investment advisory services to individuals, families, and business owners across South Africa. Operating through 64 franchises staffed by 99 financial advisers, the firm delivers a Living Financial Plan spanning protection, investments, retirement, short-term insurance, fiduciary, stockbroking, and cash management. Consult is a Category II licensed FSP (FSP5503) backed by Momentum Metropolitan Group, offering bespoke discretionary portfolio management through the Consult Select Model Portfolios and access to 50+ short-term insurance providers via its digital ecosystem.

Product overview

Consult is a financial planning and advisory group operating as a platform-plus-advisory network model. The core offering is the Living Financial Plan—a comprehensive advisory service that provides objective financial advice across protection, investment, and legacy planning. This is supported by the Consult Select Model Portfolios suite (local portfolios from conservative Income to aggressive 7 Plus/Hedge variants, plus Global USD and ZAR offerings), Private Wealth services for high-net-worth clients, Short-term Insurance including an Engineering Insurance sub-product, Fiduciary Services, Stockbroking, Cash Management Solutions, and the Consult Insure App digital tool. The Category II license enables discretionary investment management. All offerings are delivered through a network of financial advisers and franchise principals.

Differentiator

Problem solved

Functional benefit

Brands

• Consult Insure: A web application that brings all short-term insurance needs into one place, enabling clients to manage their insurance journey and connect with advisers.
• Consult Select Model Portfolios
• Consult Private Wealth

Products and services

• Living Financial Plan Personalised financial planning service that provides objective financial advice and an ongoing advisory journey, covering protection (life cover, income protection, disability, critical illness, emergency savings, retrenchment cover), health (medical aid, gap cover, hospital plans), assets (commercial, agricultural, motor, household insurance) and wealth growth (investments, retirement planning, tax-free savings). Delivered through 99 financial advisers across 64 South African franchises.
• Consult Select Model Portfolios Multi-asset, multi-style, multi-manager fund range offering local and global investment solutions across risk profiles (Income, 3, 5, 7, 7 Plus, 7 Plus TFSA, Growth Hedge, Stable Hedge, Global USD, Global ZAR) constructed in partnership with Equilibrium Investment Management and Momentum Global Investment Management. Backed by a Category II licence enabling discretionary portfolio management on R 5 Billion+ in collective assets.
• Private Wealth Premium financial solutions for high-net-worth clients including bespoke investments, family planning with overseas education for children, offshore fiduciary capability, tax and citizenship consulting, retirement planning, key-person insurance, buy-and-sell agreements, employee benefits, charitable giving, and business succession. Delivered by dedicated Private Wealth Managers in regional locations.
• Fiduciary Services Estate planning and fiduciary solutions including wills (via My-Will platform), trusts, and administration of estates, offered in partnership with Momentum Trust, Lester Aldridge, and the Oak Group. Includes cross-border fiduciary capability through Lester Aldridge.
• Stockbroking Full-service stockbroking across sub-Saharan Africa frontier markets through Momentum Securities (JSE member with 30+ focused dealers and portfolio managers). Covers derivative products, international stocks, CFDs, warrants, currencies, ETFs, and structured products.
• Cash Management Solutions Corporate and personal cash management solutions delivered through Investec's Corporate Cash Manager (CCM) internet-based banking platform. Includes call accounts, fixed deposits, flexible notice deposits, structured deposits, step-up coupon deposits, electronic fund deposits, email confirmations, client statements, and IT3(b) certificates.
• Short-term Insurance Personal and commercial short-term insurance intermediation covering motor, household, commercial, and agricultural assets, delivered through a digital needs-based advice ecosystem providing multiple quotes from over 50 short-term specialist advisers and providers. Includes a digital record of advice and documented asset protection plans.
• Engineering Insurance Specialised engineering short-term insurance providing guarantee and insurance solutions for construction, mining, energy, and international trade sectors. Includes contractor all risk, plant all risk, machinery breakdown, and marine insurance delivered alongside leading engineering insurance providers.
• Specialised Solutions Bespoke financial planning solutions designed for clients with highly specialised requirements beyond standard advisory offerings, including unique structuring, complex beneficiary, or unusual asset class needs.

Quantifiable outcome

• R 12.2 Billion in Assets Under Advice
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Momentum Metropolitan GroupcoreStrategic or Co-development PartnerParent company relationship. Momentum Metropolitan Holdings is a leading South African financial services group. Momentum Consult (Pty) Ltd is a subsidiary of Momentum Strategic Investments (Pty) Ltd. Consult benefits from the group's brand, resources, and product ecosystem.
• Momentum TrustcoreStrategic or Co-development PartnerStrategic fiduciary services partnership. Momentum Trust offers My-Will platform (internet-based will structuring), 100% track record in finalising non-complex estates within nine months, and over two decades' fiduciary experience. Together they offer exclusive access to experienced fiduciary specialists, legal advisers and financial advisers.
• Lester AldridgeminorStrategic or Co-development PartnerFiduciary services partner for estate planning solutions, offering services both in South Africa and abroad.
• Oak GroupminorStrategic or Co-development PartnerFiduciary services partner providing estate planning and trust solutions.
• Momentum SecuritiescoreStrategic or Co-development PartnerStockbroking partnership providing full service access to all frontier markets of sub-Saharan Africa. Momentum Securities is a JSE member with 30+ focused dealers and portfolio managers. Services include trading in derivative products, international stocks, CFDs, warrants, currencies, ETFs, and structured products.
• InvesteccoreTechnology or IntegrationCash management partnership through Investec's Corporate Cash Manager (CCM). This internet-based banking system enables advisers to efficiently transact on behalf of clients, process transactions, electronically deposit funds, and provide email confirmations, client statements and IT3(b) certificates.
• Equilibrium Investment ManagementcoreTechnology or IntegrationInvestment management partnership enabling construction of world-class outcome-based investment solutions aligned with investors' unique investment objectives. Provides expertise in asset allocation, risk management, portfolio construction, and structuring of investments.
• Momentum Global Investment ManagementcoreTechnology or IntegrationPartnership providing local and offshore investment solutions for Consult's investment management services. Combined with Equilibrium partnership to offer comprehensive Consult Select Model Portfolios.
• Financial Planning Institute of Southern Africa (FPI)coreStrategic or Co-development PartnerProfessional standards partnership raising levels of professionalism in the financial planning industry. Shared vision of providing professional financial planning for individuals and businesses.
• Multiple Short-term Insurance ProviderscoreChannel Partner/ Reseller/ DistributorPartnership with 50+ short-term specialist advisers and leading financial product providers enabling 'best of breed' proposals for commercial and personal insurance needs including engineering, construction, mining, and energy sectors.
• Leading Engineering Insurance ProviderscoreChannel Partner/ Reseller/ DistributorPartnership with leading financial product providers in the engineering insurance space covering guarantee and insurance needs in construction, mining, energy and international trade environments.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• St. James's Place: UK-listed wealth manager built on a partnership/adviser distribution model with multi-product solutions and discretionary fund management. Closely mirrors Consult's franchise-driven advice platform and AUA-driven revenue model, though at vastly larger scale.
• Allan Gray: One of South Africa's largest independent investment management firms, focused on long-term wealth building via unit trusts and discretionary portfolios. Directly comparable to Consult in serving SA retail and HNW clients with managed investment solutions, and a primary competitor in the wealth management space.
• Coronation Fund Managers: JSE-listed asset and wealth manager with strong institutional and retail franchise in SA. Comparable as a SA-based manager offering multi-asset portfolios and advised wealth solutions, and competes for the same intermediary-driven distribution.
• PSG Wealth: JSE-listed wealth management and stockbroking group in SA with a multi-adviser, multi-product model targeting mass-affluent and HNW clients. Closely comparable distribution and product architecture, and a direct competitor in the SA advised wealth segment.
• Ninety One: JSE- and LSE-listed asset manager with strong SA institutional and retail wealth presence. Comparable as a manager of multi-asset portfolios Consult-style, and competes for both intermediary distribution and direct HNW/institutional mandates.
• Citadel Wealth Management: SA HNW-focused wealth manager offering bespoke investment, fiduciary, and advisory services. Directly comparable as a competitor in the HNW and private client segment Consult targets with its Private Wealth offering.
• Quilter: UK-listed wealth manager with an advised (financial adviser) distribution model and a wrap platform. Highly comparable to Consult in combining an adviser network with a managed investment platform and competing for the same holistic financial planning use case.

Broad incumbents

• Old Mutual Wealth: SA incumbent financial services group offering wealth management, life insurance, and advisory through tied and IFA channels. Comparable as a broad wealth platform competing for the same mass-affluent and HNW clients Consult serves, with deeper capital and product breadth.
• Sanlam: One of SA's largest financial services groups, with a substantial wealth management, advice, and insurance franchise. Comparable as a broad incumbent that competes with Consult across life, investment, and short-term insurance distribution via tied and IFA advisers.

Emerging players

• Discovery Invest: Discovery's investment and wealth offering, which combines incentives-based health/life benefits with investment and retirement products. Comparable as a SA multi-product financial services brand, with growing HNW and advised wealth capabilities, and an emerging competitor to Consult's mass-affluent franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutu.be/0RwIQdbdIhs
• Facebookfacebook.com/ConsultbyMomentum
• LinkedInlinkedin.com/company/consultbm

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consult