Quilter
Quilter plc is a UK-listed (LSE: QLT) wealth manager operating an advised investment platform, multi-asset fund management, and discretionary HNW portfolio management (Quilter Cheviot), serving 500,000+ clients and managing £141.2bn AUMA through ~2,000 advisers and digital channels.
- Company typePublic
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Quilter does
Quilter plc is a UK-listed wealth management group (LSE: QLT; FTSE 250; dual-listed in Johannesburg) operating two segments, Affluent and High Net Worth, with group assets under management and administration of £141.2 billion as at 31 December 2025 and ~3,147 predominantly UK-based colleagues. The Affluent segment combines Quilter Financial Planning, an advice network of around 2,000 advisers across 1,300+ appointed firms, with the FNZ-powered Quilter Investment Platform, Quilter Life & Pensions wrappers, the Quilter Investors multi-asset range (including WealthSelect MPS at £26bn AUM), and the Quilter Invest digital mass-market app. The High Net Worth segment is delivered through Quilter Cheviot, a discretionary investment manager serving 36,000 clients with £32.1bn AUM via UK, Dublin, Jersey and Dubai offices.
The business operates a fee-based, AUM-linked revenue model with four recurring streams: platform fees on advised and execution-only assets, advisory fees (0.5%-4% initial, 0.6%-0.95% ongoing), Quilter Cheviot discretionary management fees and Quilter Investors asset management fees. Distribution runs through multiple channels: enterprise field sales for Quilter Cheviot, channel partners via the Financial Planning network, direct-to-consumer via Quilter Invest, and event-driven demand under the FCA's new targeted support regime. Quilter is FCA-authorised across 10+ group entities with additional PRA, Isle of Man FSA, Central Bank of Ireland, Jersey FSC, DFSA and South African FSCA permissions, supporting regulated cross-border wealth distribution.
FY2025 revenue was £701m (+5% YoY), adjusted profit before tax was £207m (+6% YoY) with a 30% operating margin achieved, and Q1 2026 net inflows reached a record £3.1bn (+35% YoY). AI is used at the feature level through compliant third-party tools (Aveni Assist, Saturn) for adviser productivity and via machine learning on customer data for suitability assessment under human oversight. Recent strategic moves include the 2024 acquisition of NuWealth for digital guidance, the 2026 acquisition of GillenMarkets in Ireland, the launch of Quilter Invest for the mass market, FCA authorisation for targeted support, and a £100m share buyback programme launched in March 2026.
Quilter firmographics
Firmographics- Name
- Quilter
- Legal name
- Quilter plc
- Website
- https://quilter.com
- Company type
- Public
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Quilter plc is a UK-listed (LSE: QLT) wealth manager operating an advised investment platform, multi-asset fund management, and discretionary HNW portfolio management (Quilter Cheviot), serving 500,000+ clients and managing £141.2bn AUMA through ~2,000 advisers and digital channels.
- Ownership category
- akta.pro rank
Quilter industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (52394), Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)
- SIC
- Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Discretionary Portfolio Management (DPM) (FSAAABAC)
- akta.pro secondary industries
- Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM), Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)
Keywords
Where Quilter is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Quilter business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Platform fees: Recurring platform fees charged on advised and execution-only assets held within Quilter Investment Platform, including ISA, JISA, CIA, pensions and bonds. Revenue scales with AUMA.
- Advisory fees: Initial advice fees of 0.5%–4% and ongoing advice fees of 0.6%–0.95% charged for financial advice delivered through the Quilter Financial Planning advice network.
- Discretionary investment management fees (Quilter Cheviot): Fees charged on bespoke portfolios managed on a discretionary basis for high-net-worth and complex clients via Quilter Cheviot. Recurring AUM-linked revenue.
- Asset management fees (Quilter Investors multi-asset): Annual management charges on multi-asset investment portfolios (including WealthSelect MPS) managed by Quilter Investors and accessed via the platform and external fund mandates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Financial advice fees |
| Other | — | Living Wage commitment |
Go-to-market motion5 records
Quilter product offering
Product offeringCore offering
Quilter plc operates a UK-focused wealth management business that combines an award-winning investment platform (built on FNZ technology) with a financial advice network of around 2,000 advisers, discretionary portfolio management for high-net-worth clients via Quilter Cheviot, multi-asset investment solutions via Quilter Investors, and a digital mass-market app called Quilter Invest. It serves UK mass-affluent and high-net-worth clients across ISAs, JISAs, Collective Investment Accounts, pensions, bonds, and bespoke portfolios.
Product overview
Quilter operates a platform-plus-modules wealth management architecture rather than a single unified product. The Quilter Investment Platform is the central adviser-facing platform (providing ISAs, JISAs, CIAs and execution-only dealing), wrapped by Quilter Life & Pensions which adds insurance-based Collective Investment Bond and Collective Retirement Account wrappers, and complemented by Quilter Investors' multi-asset fund range (including the WealthSelect MPS). Bespoke discretionary portfolio management is delivered through Quilter Cheviot, while Quilter Financial Planning provides the adviser network and Quilter Financial Advisers offers end-client advice under the Lighthouse Advisory Services umbrella. Quilter Invest is the group's digital mass-market app, supported by the Quilter mobile app and the CashHub cash savings wrapper (provided via Bondsmith Savings Ltd). Captive risk mitigation is provided by Quilter Insurance Company Limited, with international variants via Quilter Cheviot Europe (Ireland) and Quilter Cheviot International (Jersey, DIFC).
Differentiator
Problem solved
Functional benefit
Brands
- Quilter Cheviot: Discretionary investment management and financial planning brand for high-net-worth clients, managing £32.1 billion for more than 36,000 clients as at 31 March 2026.
- Quilter Financial Planning
- Quilter Investors
- Quilter Invest
- Quilter Financial Advisers
- Positive Solutions
- Lighthouse Group Financial Solutions / Lighthouse Financial Solutions
Products and services
- Quilter Investment Platform Central investment platform for UK advisers and their clients, providing Individual Savings Accounts (ISAs), Junior ISAs (JISAs), Collective Investment Accounts (CIAs), and execution-only dealing across a wide fund and exchange-traded instrument range. FCA-authorised (No. 165359).
- Quilter Life & Pensions Insurance-based investment platform providing retail advised wealth management products, including the Collective Investment Bond and Collective Retirement Account, with exposure to a wide range of funds and exchange-traded instruments. Authorised by the PRA and regulated by the FCA (No. 207977).
- Quilter Investors (Multi-asset portfolios) Fund management business providing advisers and their clients with multi-asset investment solutions, including the WealthSelect MPS range and other multi-asset portfolios across risk profiles. FCA-authorised (No. 208543).
- Quilter Cheviot Bespoke discretionary portfolio management and financial planning service for high-net-worth clients, with dedicated investment managers and specialist financial planners for complex matters such as estate and inheritance tax planning. FCA-authorised (No. 124259) and LSE member. Manages £32.1 billion for more than 36,000 clients as at 31 March 2026.
- Quilter Financial Planning Network supporting over 1,300 appointed UK financial adviser firms (around 2,000 advisers), providing compliance, governance, training and platform access so advisers can deliver advice across protection, retirement, investments, business wealth and estate planning.
- Quilter Financial Advisers Quilter's branded advice service for end clients, delivered through Lighthouse Financial Advice Limited (Appointed Representative of Lighthouse Advisory Services Limited, FCA No. 195199), connecting consumers to financial advisers across the UK.
- Quilter Invest Digital financial platform offering simple access to a range of savings and investment products aimed at the UK mass market (up to 12 million additional people). FCA-authorised (No. 955775) via Quilter Invest Ltd.
- WealthSelect Managed Portfolio Service (MPS) Multi-asset managed portfolio service within the Quilter Investors range, scaled to £26 billion AUM by Q1 2026, offering model portfolios across risk profiles for advised and direct clients.
- Quilter Mobile App On-the-go investing application for Quilter customers, providing mobile access to investments alongside the online Customer Centre on the platform.
- CashHub Cash savings facility offered within Quilter's platform, operated and provided by third-party provider Bondsmith Savings Ltd, enabling clients to hold cash alongside investments.
- Quilter Insurance Company Limited Group captive insurer providing risk mitigation services for the Quilter group, authorised and regulated by the Isle of Man Financial Services Authority and registered in the Isle of Man (company number 133470C).
Companies that use Quilter
Customer profileSegments4 records
Ideal customer profiles4 records
Quilter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability8 records
Feature6 records
Quilter partnerships and signals
Strategic signalScale indicators16 records
Recent moves8 records
Expansion highlights8 records
Quilter competitors and assessment
Company assessmentDirect peers
- AJ Bell: UK investment platform and SIPP provider (AJ Bell Investcentre / AJ Bell Youinvest), serving both advised and direct clients. Direct competitor to Quilter Investment Platform and Quilter Invest, particularly in the self-directed and adviser-platform segments.
- Hargreaves Lansdown: UK's largest direct-to-consumer investment platform, listed on the LSE. Direct competitor to Quilter Investment Platform across ISA, JISA, and fund dealing, with overlapping end-customers and platform fee economics.
- Charles Stanley: UK discretionary wealth manager now owned by Raymond James, serving HNW private clients, trusts and intermediaries. Comparable to Quilter Cheviot's bespoke portfolio management proposition and Quilter Cheviot International's intermediary-focused model.
- Interactive Investor: UK flat-fee investment platform owned by abrdn, serving direct and advised customers with ISAs, SIPPs and dealing. Direct competitor to Quilter Investment Platform and Quilter Invest on the self-directed/execution-only side.
- Evelyn Partners: UK wealth management and professional services group formed from the Tilney and Smith & Williamson merger. Direct competitor to Quilter Cheviot across HNW discretionary management, financial planning and estate/trust services.
- Brooks Macdonald: UK-listed discretionary wealth manager providing bespoke portfolio management and financial planning to HNW clients. Direct competitor to Quilter Cheviot in the UK DFM segment with a similar relationship-led model and HNW client focus.
- Rathbones Group: UK-listed discretionary wealth manager and investment manager, formed via the 2023 IW&I combination. Direct competitor to Quilter Cheviot in discretionary portfolio management for HNW clients, with overlapping client segments and a similar London-centric proposition.
- St. James's Place: UK FTSE 100 advised wealth manager with a large restricted adviser network and own-brand investment solutions. Most direct comparable to Quilter on the advised-Affluent segment business model, with overlapping adviser-channel economics and product wrappers.
Broad incumbents
- abrdn: Global investment manager and platform operator (owns Interactive Investor and abrdn Adviser) with broad UK and international wealth capabilities. Overlaps with Quilter across platform, advised and asset management but operates at much larger scale and with a wider product portfolio than Quilter's focused UK proposition.
- Royal London: UK mutual life and pensions group with a large advised wealth platform, also one of the first firms authorised under the FCA targeted support regime. Overlaps with Quilter in advised platform, life & pensions wrappers and now directly competing in mass-market targeted support alongside Quilter Invest.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights6 records
Customer concentration
Quilter social profiles
Digital presenceQuilter compliance and trust
Trust signalCompliance10 records
Quilter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quilter leadership team
Management profileNumber of profiles
Profiles5 records
Quilter subsidiaries and ownership
Company hierarchySubsidiaries18 records
Quilter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quilter M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quilter
What does Quilter do?
Quilter plc operates a UK-focused wealth management business that combines an award-winning investment platform (built on FNZ technology) with a financial advice network of around 2,000 advisers, discretionary portfolio management for high-net-worth clients via Quilter Cheviot, multi-asset investment solutions via Quilter Investors, and a digital mass-market app called Quilter Invest. It serves UK mass-affluent and high-net-worth clients across ISAs, JISAs, Collective Investment Accounts, pensions, bonds, and bespoke portfolios.
Is Quilter a public or private company?
Quilter is a public company. It is classified as public and is currently operating.
When was Quilter founded?
Quilter was founded in 2006. It employs 1,001 to 5,000 people.
Where is Quilter based?
Quilter is headquartered in London, United Kingdom, in the Europe region.
How does Quilter make money?
Four revenue lines are on record. Platform fees are the primary driver. The others are advisory fees, discretionary investment management fees (Quilter Cheviot) and asset management fees (Quilter Investors multi-asset).
Who are Quilter's main competitors?
Direct peers on record are AJ Bell, Hargreaves Lansdown, Charles Stanley, Interactive Investor, Evelyn Partners, Brooks Macdonald, Rathbones Group and St. James's Place. Broad incumbents are abrdn and Royal London.
Does Quilter have an API?
No public API is recorded for Quilter.
What industry is Quilter in?
Quilter's product category is Wealth Management. Its primary akta.pro industry code is FSAAABAC, Discretionary Portfolio Management (DPM), with a secondary code of FSAAABAM, Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs). Its NAICS code is 52394 and its SIC code is 6282.