Security Alarm Shop

Name

Security Alarm Shop

Legal name

Security Alarm Shop, Inc.

Website

https://secalarm.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Alarm System Sales and Installation: One-time sales and professional installation of home and business alarm systems. Includes new installations and upgrades to existing systems.
2. Professional Monitoring Services: 24/7 monitoring services for burglary, fire, and medical emergencies. Includes immediate text message alerts within seconds of an alarm trigger and phone calls to contact list within one minute.
3. Surveillance Camera Systems: CCTV surveillance system installation including cameras, NVRs, and access control. Services include new installations and upgrades to existing systems.
4. Maintenance and Service: Maintenance services for existing systems including battery replacement, sensor repairs, and troubleshooting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Security Alarm Shop sells, professionally installs, and monitors Honeywell-based burglar, fire, and medical alarm systems and DAHUA-based surveillance camera and CCTV systems for residential and commercial customers on Oahu, Hawaii. The company also provides access control systems, system upgrades, and ongoing maintenance services, with all installations performed by technicians carrying over 30 years of experience each.

Product overview

Security Alarm Shop provides a unified portfolio of security products centered on Honeywell alarm systems (Vista 20P and Lynx Touch 5210 control panels) integrated with professional 24/7 monitoring services featuring text and phone alerts. The product suite extends to Dahua-brand surveillance cameras and NVRs (Network Video Recorders in 4/8/16 channel configurations) with AI-powered detection and two-way audio. Access control is supported through Dahua 2-door systems and HID ProX card readers. All systems are managed through companion apps (TC2 for alarms, DMSS for cameras) and web platforms (TotalConnect2.com, SmartPSS Lite), with installations and maintenance performed by technicians with over 30 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Home and Business Alarm Systems Honeywell-based burglar, electronic, and fire alarm systems for residential and commercial properties, professionally installed and configured for reliable round-the-clock protection.
• Professional Monitoring Services

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• HoneywellcoreTechnology or IntegrationPrimary equipment supplier for alarm systems including VISTA 20P and LYNX TOUCH 5210 control panels. Provides TotalConnect 2.0 platform for remote system control via smartphone apps.
• DAHUAcoreTechnology or IntegrationEquipment supplier for surveillance cameras, NVRs, and access control systems. Provides DMSS app for remote camera access and SMARTPSS software for PC-based camera management.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• ADT Inc. ADT is the largest U.S. provider of professionally monitored security and alarm services for residential and commercial customers. It competes with Security Alarm Shop at the national level and offers the same core product set — intrusion alarms, monitoring, video, and home automation — at greater scale.
• Vivint Smart Home: Vivint is a national smart-home and security provider offering professionally installed alarm systems, video, and integrated home automation. It is a direct alternative for Oahu homeowners weighing professional installation and monitoring, often with bundled smart-home features.
• Brinks Home Security: Brinks Home is a national professionally monitored security provider offering intrusion, video, and home automation. It competes for the same residential and small-business customers Security Alarm Shop serves on Oahu.

Direct peers

• Vector Security: Vector Security is a regional U.S. integrator of intrusion alarms, video surveillance, access control, and monitored services for both residential and commercial customers. Its service mix and go-to-market closely mirror Security Alarm Shop's residential/commercial split.
• Bay Alarm Medical: Bay Alarm is a family-owned regional provider of burglar, fire, and medical alarm monitoring with installation across the western U.S. It is closely comparable in being a multi-generational, locally rooted operator with subscription monitoring as a core revenue stream.
• Ackerman Security Systems: Ackerman Security is a regional U.S. provider of monitored intrusion, fire, medical, video, and access control systems for homes and businesses. Its full-service residential and commercial offering is the closest analog to Security Alarm Shop's bundled portfolio.
• Alert Alarm Hawaii: Alert Alarm Hawaii is a Honolulu-based security systems integrator offering intrusion alarms, monitoring, video surveillance, and access control across the Hawaiian islands. It is a direct head-to-head local competitor with the same customer base, technology stack, and licensing regime.

Regional players

• CPI Security Systems: CPI Security is a regional provider based in the U.S. Southeast offering professionally installed alarm, video, and monitored services to homes and businesses. It is a useful regional benchmark for a locally branded installation-and-monitoring model.

Emerging players

• SimpliSafe: SimpliSafe pioneered the DIY, self-installed home security category with optional professional monitoring. It is a key disruptor threatening traditional local installers like Security Alarm Shop by undercutting installation cost and friction.
• Frontpoint Security: Frontpoint is a U.S. provider of DIY-installed home security systems with professional monitoring. It represents the same disruptive threat as SimpliSafe — no on-site installation required, competing directly for Security Alarm Shop's residential pipeline.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Security Alarm Shop