Bay Alarm Medical

What Bay Alarm Medical does

Bay Alarm Medical, LLC is a US-based personal emergency response system (PERS) provider founded in 1946 and headquartered in Concord, California, operating as part of the Balco Properties family of companies. The company sells a portfolio of medical alert devices — including the SOS Home in-home system ($27.95/month), the GPS-enabled SOS All-In-One 2 and SOS Micro mobile devices ($34.95/month), and the standalone SOS Smartwatch ($39.95/month plus $159 equipment fee) — supported by automatic fall detection, GPS/cellular/WiFi location tracking, and two-way voice communication. Twenty-four-hour emergency monitoring is delivered through two CSAA 5-Diamond certified US centers in Ogden, Utah and Rexburg, Idaho, with response times under 45 seconds and 180-language support via Language Line Services.

The technology stack combines wearable hardware with LTE cellular connectivity (AT&T and Verizon), a cross-platform caregiver tracking mobile application, and a multi-language monitoring infrastructure. There is no public-facing API, SDK, or disclosed AI/ML capability. The product line is sold predominantly direct-to-consumer through the company's e-commerce storefront and a toll-free inside sales team of Care Consultants, with a 15-day risk-free trial, no equipment fees, no activation fees, and month-to-month subscription billing.

Revenue is generated primarily through recurring monthly monitoring subscriptions ranging from $27.95 to $39.95, supplemented by hardware sales on devices such as the SOS Smartwatch. Customer segments include seniors aging in place, family caregivers, senior living communities, skilled nursing and long-term care facilities, and individuals with cognitive impairment. The company also pursues B2B partnerships with healthcare providers and Medicaid, Medicare Advantage, and VA payer programs. Bay Alarm Medical operates a sister brand, GetSafe, offering voice-activated medical alert systems within the same Balco Properties portfolio.

Name

Bay Alarm Medical

Legal name

Bay Alarm Medical, LLC

Website

https://bayalarmmedical.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

Bay Alarm Medical is a US-based, 51–100 employee personal emergency response system provider, founded in 1946 and headquartered in Concord, California. It sells monthly-subscribed medical alert devices (in-home, mobile, smartwatch) with 24/7 monitoring, fall detection, and GPS, serving seniors, family caregivers, and institutional healthcare buyers.

Ownership category

akta.pro rank

Product category

Personal Emergency Response Systems (Medical Alert Systems)

NAICS

Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Wearable Medical Alert Devices (Pendants, Watches, Bands) (HSAHAHAI)

akta.pro secondary industries

Medical Alert / PERS Monitoring (Emergency Response) (BPAKAFAD), Fall Detection, Safety & Emergency Response (PERS, Smart Home Health Sensors) (HLAHACAG), Two-Way Voice Emergency Communication Devices & Services (HSAHAHAF), At-Home Medical Alert Sensors & Smart Home Safety Integrations (HSAHAHAJ)

Keywords

• Medical alert systems
• Personal emergency response
• Senior monitoring services
• Fall detection devices
• GPS medical alerts

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Monthly Monitoring Subscription: Recurring monthly subscription fees for 24/7 monitored medical alert services. Pricing tiers from $27.95 to $39.95 per month depending on device type. No equipment fees, activation fees, or long-term contracts required. Cancel anytime with refund for unused months.
2. Hardware Device Sales: One-time hardware device sales for products like the SOS Smartwatch ($159 equipment cost). Devices are sold alongside subscription plans rather than as standalone products.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Bay Alarm Medical sells and monitors personal emergency response systems (medical alert systems) for seniors and at-risk individuals across the United States. Its product line includes the SOS Home in-home system, SOS All-In-One 2 mobile device, SOS Micro wearable, and SOS Smartwatch, each backed by 24/7 professional monitoring from two USA-based, 5-Diamond certified centers with response times under 45 seconds. Customers subscribe on a month-to-month basis (no long-term contracts) and receive hardware paired with automatic fall detection, GPS location tracking, and caregiver monitoring features.

Product overview

Bay Alarm Medical offers a portfolio of personal emergency response systems (PERS) designed for seniors and at-risk individuals. The product line includes the core SOS Home in-home system (landline and cellular variants), SOS All-In-One 2 and SOS Micro mobile devices with GPS tracking and LTE connectivity, and the SOS Smartwatch which functions as a standalone medical alert without requiring a paired phone. All systems support 24/7 professional monitoring with two-way communication, optional automatic fall detection, and integration with the Caregiver Tracking mobile app. Bundle options combining in-home and mobile devices are available. The company provides accessories including wall buttons, extra wearables, and lockboxes.

Differentiator

Problem solved

Functional benefit

Brands

• GetSafe: Voice-activated medical alert system brand offering hands-free emergency response solutions.

Products and services

• SOS Home

Quantifiable outcome

• Response times under 45 seconds
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Language Line ServicescoreTechnology or IntegrationBay Alarm Medical partnered with Language Line Services to provide non-English speaking seniors access to the same emergency monitoring services as English speakers. Language Line Services provides interpretation for 180 languages including Navajo, Cherokee, Mandarin, Yiddish, and many more, enabling the monitoring centers to communicate with callers who do not speak English.
• Purple Heart HomesminorStrategic or Co-development PartnerBay Alarm Medical supported veterans through a partnership with Purple Heart Homes, a charity that helps veterans. The partnership involved fundraising efforts to support veterans in need of home modifications and safety equipment.
• GetSafeminorOthersGetSafe is part of the Balco Properties Family of Companies alongside Bay Alarm Medical. GetSafe offers voice-activated medical alert systems and represents a related brand within the same corporate family.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Medical Guardian: Medical Guardian is one of the largest direct-to-consumer PERS providers in the US, offering in-home, mobile, and smartwatch-style medical alert systems with 24/7 monitoring. It directly competes with Bay Alarm Medical across the same product tiers and customer segments.
• Life Alert: Life Alert is the iconic, long-established US medical alert brand famous for its TV advertising. It offers in-home and mobile help buttons with monitored emergency response, directly overlapping with Bay Alarm Medical's core offering and target senior demographic.
• MobileHelp: MobileHelp provides cellular-enabled mobile medical alert systems with GPS and fall detection, directly competing with Bay Alarm Medical's SOS All-In-One, SOS Micro, and SOS Smartwatch product lines for active seniors.
• Lively (by Best Buy): Lively offers consumer-friendly PERS devices including a medical alert smartwatch and mobile help button with caregiver app integration. Backed by Best Buy, it directly competes with Bay Alarm Medical's SOS Smartwatch and Caregiver Tracking App proposition.
• GetSafe: GetSafe is Bay Alarm Medical's sister company under Balco Properties, offering voice-activated at-home medical alert systems. It is comparable as a same-category competitor with overlapping technology stack, monitoring centers, and target customer.

Broad incumbents

• Philips Lifeline: Philips Lifeline is a long-established, healthcare-anchored PERS service offered as part of Philips' broader connected health portfolio. It competes with Bay Alarm Medical in hospital-discharge and senior-care channels with strong clinical brand equity.
• ADT Health: ADT Health is the medical alert and personal safety offering from ADT, the largest US home security provider. It overlaps with Bay Alarm Medical's monitored PERS business while leveraging ADT's broader security monitoring infrastructure and customer base.
• Connect America / Medical Alert: Connect America operates the Medical Alert brand alongside a portfolio of connected health and PERS services. It competes directly with Bay Alarm Medical's subscription model and serves an overlapping senior customer base nationwide.

Emerging players

• Aloe Care Health: Aloe Care Health offers a smart home hub-based medical alert system with voice-activated emergency response and caregiver dashboard. It competes with Bay Alarm Medical's GetSafe sub-brand in the voice-activated at-home PERS niche.
• Apple Watch (Apple Inc.): Apple Watch includes fall detection and Emergency SOS features that compete for the same active-senior use case as Bay Alarm Medical's SOS Smartwatch. While not a dedicated PERS device, it represents an emerging alternative path to medical alert functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Bayalarmmedical
• LinkedInlinkedin.com/in/carli-d
• Xx.com/BayAlarmMedical

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bay Alarm Medical