WEDO

What WEDO does

WE DO communication GmbH GWA is a Berlin-based, full-service communications agency founded in 2002 that delivers integrated omnichannel campaigns through four service pillars — PR, Creative Content, Interactive, and Event — under one roof. Its client base is concentrated on German government institutions (federal ministries, agencies such as dena, DGUV, and UBSKM), parliamentary factions (Bündnis 90/Die Grünen Bundestagsfraktion), labor organizations (IG Metall, DGB), NGOs and foundations (Gesicht Zeigen!, DGAP, IJAB, BGL, BNN), and select enterprise clients (Gewobag, Yorck Kino Gruppe, IFA+Summit). Public-sector tenders and direct multi-year client relationships are the primary acquisition channels, with recurring engagements spanning 9–10 years for flagship accounts.

Name

WEDO

Legal name

WE DO communication GmbH GWA

Website

https://we-do.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

WE DO communication GmbH GWA is a Berlin-based communications agency delivering integrated PR, creative content, interactive, and event services to German government institutions, NGOs, political parties, labor unions, and trade associations via project-based campaigns.

Ownership category

akta.pro rank

Product category

Communications and Public Relations Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Media Relations & Press Office Services (MPAAADAI), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Public relations services
• Creative content production
• Interactive web development
• Event management services
• Integrated communications campaigns

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Services / Agency Fees: WE DO generates revenue through project-based professional service engagements, delivering integrated communication campaigns to public-sector, governmental, and NGO clients across Germany.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

WE DO is a full-service communications agency that designs and executes integrated campaigns combining Public Relations, Creative Content, Interactive (digital/web), and Event Management services for government institutions, NGOs, political organizations, and trade associations in Germany. The agency develops campaign strategies, produces creative and editorial content, builds TYPO3-based web portals and digital tools, and runs physical, hybrid, and virtual events, often for socially-oriented topics such as sustainability, democracy, and public health.

Product overview

WE DO communication GmbH GWA is a Berlin-based communications agency offering four integrated service divisions: PR, Creative Content, Interactive, and Event. These divisions operate as a coordinated portfolio — strategy and concept work span across all four, while execution is distributed across editorial, digital, and experiential channels. The Interactive division is anchored by a TYPO3-based web portal and tool development capability, powering campaign websites, interactive maps (Google Maps), YouTube video content, and gamified online platforms. Notable named projects include the award-winning DGAP Corporate Design and Website (German Design Award 2021), the WATERKANT Berlin brand development for a major Berlin residential project, the Steckys Klima-Mission gamified online platform, the Öko statt Ego campaign with integrated webshop, the kommmitmensch DGUV campaign platform, and the Berlin Urban Tech Summit conference series. The agency serves clients across government, culture, energy, labor unions, and civil society sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations (PR) Public relations services including press conferences, press releases, media relations, press trips, and editorial content. WE DO handles strategic PR communications, message development, and media placement across national and regional outlets for government, NGO, and corporate clients.
• Creative Content Creative content development encompassing campaign concepting, copywriting, storytelling, print materials, digital content, and branded entertainment. Services include brand strategy, creative writing, illustration, and campaign motif production across print, online, radio, and TV formats.
• Interactive (Digital and Web) Interactive digital services including website development, web portals, web tools, UX/UI design, social media strategy and management, online campaigns, and digital platform creation. Built primarily on TYPO3 CMS with integrations including Google Maps, YouTube, and gamification elements.
• Event Management Event management services including conferences, workshops, corporate events, product launches, kick-off events, press trips, and promotion campaigns. WE DO designs and executes physical, hybrid, and fully virtual events, handling concept, organization, stakeholder engagement, and on-site execution.
• DGAP Corporate Design and Website Award-winning corporate identity and website redesign for the Deutsche Gesellschaft für Auswärtige Politik (DGAP) think tank. Includes logo and wordmark development, publication format design, office materials, and a fully responsive website with topic and region hubs. Won the German Design Award 2021 in the Excellent Communications Design category.
• Steckys Klima-Mission Online Platform Interactive online platform developed as a Progressive Web App for the Steckys Klima-Mission project (German Caritasverband and eaD). Features gamification with challenges, levels, points, self-tests, and a climate mission narrative to make energy efficiency accessible for low-income households. Includes animation film and remote-first project delivery.
• WATERKANT Berlin Brand Development Full brand development and image communication campaign for the WATERKANT Berlin residential quarter (Gewobag and WBM). Includes brand naming, corporate design, campaign motifs, image film, website, and corporate communications for a 2,500-unit sustainable urban development project on the River Havel in Berlin.
• Öko statt Ego Campaign Campaign for the German organic food sector (BNN) promoting responsible consumption and sustainability. Includes label and claim development, campaign website with interactive map and digital toolbox, webshop for branded merchandise, social media channels (Instagram, Facebook), trade fair presence, and in-store branding for organic retailers and producers.
• kommmitmensch Campaign Platform Comprehensive online campaign hub for the DGUV (Deutsche Gesetzliche Unfallversicherung) kommmitmensch initiative, targeting workplace safety and health culture. Includes website management, social media strategy (LinkedIn, Xing, Facebook, Instagram), pandemic communications, print advertisements, press relations, and campaign materials targeting corporate decision-makers.
• Berlin Urban Tech Summit (BUTS) Conference Annual Berlin economic conference (organized by IBB) focused on urban technologies and smart city development. WE DO handles strategic and conceptual direction, digital and hybrid event production, speaker and moderator coordination, corporate design, website, social media, newsletters, and overall conference execution. First held 2008; evolved to hybrid format in 2021.

Quantifiable outcome

• Waterkant Berlin: 1,500,000 campaign reach, 270 advertising surfaces, 1,500+ rental registrations
• +6 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Siemens AGcoreTechnology or IntegrationSiemens AG serves as the technical implementation partner for the Berlin Urban Tech Summit (BUTS), handling the technical execution of the virtual and hybrid conference formats. WE DO is responsible for strategic direction, concept development, and content execution, while Siemens provides the technology infrastructure for digital delivery.
• Bundesministerium für Familie, Senioren, Frauen und Jugend (BMFSFJ)coreStrategic or Co-development PartnerThe Federal Ministry for Family Affairs commissioned IJAB to organize the J7 Youth Summit in 2015, with WE DO responsible for event design, website, and social media execution. WE DO acts as the implementation partner delivering the ministry's youth engagement objectives.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Scholz & Friends: One of Germany's largest independent creative agencies with strong public-sector and corporate communications work; comparable to WE DO in integrated campaign delivery but operates at significantly greater scale across multiple German cities and international markets.
• Serviceplan Group: Germany's largest independent agency group with deep public-sector, retail, and purpose-driven campaign capabilities; competes with WE DO on integrated communications mandates from German ministries and major NGOs.
• Jung von Matt: Major German creative agency network with growing purpose-driven and public-affairs practice; competes with WE DO on large integrated campaigns but typically targets larger brand and government budgets.
• Ketchum Germany (part of Omnicom): Global PR network's German operation with strong public-affairs and purpose-driven communications practice; competes with WE DO on PR-heavy mandates but with significantly larger resource base and international reach.
• MSL Germany (Publicis): Publicis-owned PR and public affairs agency in Germany with strong public-sector and corporate communications credentials; competes with WE DO on integrated PR and stakeholder engagement mandates.
• Heimat (TBWA): Berlin-based creative agency within the TBWA network, focused on brand and integrated campaigns; geographically overlapping with WE DO in Berlin and competing for similar mid-sized integrated mandates, though with broader commercial client base.

Direct peers

• achtung! (next level communication): Hamburg-based integrated communications agency with comparable four-pillar model (creative, PR, digital, event) and similar project-based work for German corporates and public-sector clients; a direct competitor for similar integrated mandates.
• Faktor 3 AG: Hamburg-based PR and communications agency with comparable public-affairs and corporate communications focus; directly competes with WE DO's PR division for German corporate and public-sector mandates.
• Kolle Rebbe (Forsman & Bodenfors): Hamburg-based creative agency with comparable integrated campaign capabilities across digital, brand, and event; similarly positioned as a mid-sized German independent competing for creative-led mandates.
• Grabarz & Partner: Hamburg-based independent creative agency with integrated brand, digital, and campaign capabilities; comparable to WE DO in independent German agency positioning and integrated campaign execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/WE_DO_com
• Facebookfacebook.com/wedocommunication

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WEDO