Mankind Project
The ManKind Project is a 501(c)(3) nonprofit founded in 1985 that delivers the 48-hour New Warrior Training Adventure and a global network of nearly 1,000 free peer-facilitated men's support groups across 28+ nations, serving men seeking personal development.
- Company typePrivate
- Founded1985
- HeadquartersGlendale, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Mankind Project does
The ManKind Project (MKP) is a 501(c)(3) nonprofit charitable organization founded in 1985 in Milwaukee, Wisconsin, that delivers experiential personal development programs for men through a global network spanning 28+ nations. The flagship product is the New Warrior Training Adventure (NWTA), a 48-hour weekend initiation program built on Gestalt psychology, Jungian shadow work, Joseph Campbell's Hero's Journey framework, and proprietary processes including the GUTS cathartic release technique (facilitated psychodrama) and sweat lodge purification ritual. The NWTA is delivered 125+ times per year across 12 Full Training Regions (USA, Canada, UK & Ireland, Germany, France, Switzerland, Belgium, Nordic, Australia, New Zealand, Mexico, South Africa) and 13+ Developing Regions. Supporting the NWTA is a network of nearly 1,000 free peer-facilitated men's support groups (I-Groups) serving approximately 10,000 men weekly.
The business model combines paid NWTA registration fees ($395–$1,195 in the USA, averaging ~$675), tax-deductible donations, paid leadership certification programs (Staff Training 1-2, Leader Training 1-3, Primary Integration Training), and online course revenue (3-week Men's Work LIVE course). Specialized Gateway NWTAs serve BIPOC, GBTQ, young (18-35), veteran, deaf/hard-of-hearing, and men with disabilities. Go-to-market is community-led: peer referrals from the 65,000+ alumni network and earned media (NYT, NBC TODAY, CBS Sunday Morning, GQ, The Guardian, Forbes) drive enrollment, supported by the MKP Connect self-service portal. The multi-year leadership track (ST1→ST2→LT1→LT2→LT3) produces the volunteer facilitator pipeline that sustains delivery. The organization runs lean with 1-10 paid staff, supplemented by approximately 500+ Ron Hering Mission of Service Award recipients honored since 1998.
Mankind Project firmographics
Firmographics- Name
- Mankind Project
- Legal name
- ManKind Project
- Website
- https://mankindproject.org
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The ManKind Project is a 501(c)(3) nonprofit founded in 1985 that delivers the 48-hour New Warrior Training Adventure and a global network of nearly 1,000 free peer-facilitated men's support groups across 28+ nations, serving men seeking personal development.
- Ownership category
- akta.pro rank
Mankind Project industry classification
Industry- Product category
- Men's Personal Development Services
- NAICS
- Professional and Management Development Training (61143)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Leadership, Debate & Model UN Camps (EDAMALAK)
Keywords
Where Mankind Project is headquartered
LocationHeadquarters
- HQ city
- Glendale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mankind Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- New Warrior Training Adventure Fees: Primary revenue stream from registration fees for the flagship 48-hour NWTA program. Training averages approximately $675 in the USA, with prices ranging from $395 to $1,195 depending on location and format. Includes meals, materials, and accommodations.
- Donations and Charitable Contributions: The organization accepts tax-deductible donations as a 501(c)(3) nonprofit. Donations support the organization's global growth and program development across regions.
- Leadership and Staff Training Programs: Revenue from advanced training programs including ST1, ST2, LT1, LT2, LT3 (Staff and Leader Training), Primary Integration Training (PIT), and PIT Intensive. These support the organization's volunteer leadership pipeline.
- Online Course Programs: Revenue from online training programs such as the 3-week Men's Work LIVE online course designed for men beginning their personal growth journey.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard NWTA - USA |
| One time/ perpetual license | Pay-as-you-go | Specialized NWTAs |
| Professional services/ project-based | Pay-as-you-go | Primary Integration Training (PIT) |
| Professional services/ project-based | Multi-year contract | Leadership Training Track (ST1, ST2, LT1, LT2, LT3) |
| Subscription | Pay-as-you-go | Men's Work Online Course |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Mankind Project product offering
Product offeringCore offering
The ManKind Project is a nonprofit 501(c)(3) charitable organization that delivers experiential men's personal development programs. Its flagship offering is the New Warrior Training Adventure (NWTA), a 48-hour intensive weekend initiation experience, supplemented by ongoing peer-facilitated Men's Groups (I-Groups), structured leadership and facilitation training tracks (PIT, ST1, ST2, LT1, LT2, LT3), and online introductory courses such as The Men's Work.
Product overview
The ManKind Project is a nonprofit training and education organization offering experiential personal development programs for men. The core product is the New Warrior Training Adventure (NWTA), a 48-hour modern male initiation experience conducted over 125 times annually across 12 global regions. Supporting the NWTA are peer-facilitated Men's Groups called I-Groups (Integration Groups), which form a network of nearly 1,000 groups serving approximately 10,000 men weekly. The organization also offers a structured leadership development pathway including Primary Integration Training (PIT), PIT Intensive, Staff Training (ST1/ST2), and Leader Training (LT1/LT2/LT3) for men seeking to facilitate and lead programs. Additional offerings include online training through 'The Men's Work' and the 12in12 Interview Series. The Ron Hering Mission of Service Award recognizes exemplary service by members. Specialized Gateway NWTAs serve specific demographics including BIPOC men, GBTQ men, young men (18-35), veterans, and men with disabilities.
Differentiator
Problem solved
Functional benefit
Brands
- New Warrior Training Adventure (NWTA): The flagship 48-hour experiential personal development training program described as a modern initiation into healthy manhood. The program has been delivered to over 65,000 men since 1985.
- I-Groups (Integration Groups)
- Primary Integration Training (PIT)
- Leadership Training
- Ron Hering Mission of Service Award
Products and services
- New Warrior Training Adventure (NWTA) Flagship 48-hour experiential personal development program and modern male initiation described as a life-affirming rite of passage into mature adulthood. Conducted over 125 times per year across 12 global regions for individual men seeking emotional growth, purpose, and accountability. Registration fees in the USA range from $395 to $1,195.
- Men's Groups (I-Groups / Integration Groups) Free confidential peer-facilitated men's support groups where men mentor men through life's passages. The network includes nearly 1,000 groups meeting weekly or biweekly and serving approximately 10,000 men globally.
- Primary Integration Training (PIT) An 8-10 week facilitated curriculum for NWTA graduates teaching the skills needed to lead and sustain peer-facilitated men's support groups.
- PIT Intensive A 48-hour condensed intensive version of the Primary Integration Training curriculum covering fundamentals for building and maintaining men's support groups.
- Staff Training (ST1 and ST2) Staff Training 1 (ST1) examines the flow and archetypes of the NWTA, while Staff Training 2 (ST2) provides deeper process work examination and multicultural training on racism.
- Leader Training (LT1, LT2, LT3) Three-level advanced certification track for becoming an NWTA Leader, covering group leadership, multicultural competency (heterosexism, classism/elitism, sexism), and integration follow-ups; requires several years to complete.
- The Men's Work (Online Course) A three-week LIVE online course designed for men beginning their personal growth journey, providing a foundation for men's group participation as an alternative to in-person weekend training.
- Specialized NWTAs (Gateway Trainings) Demographically and culturally adapted New Warrior Training Adventure variants including Barrier Free, Deaf/HH, GBTQ, BIPOC / Men of Color, Young (YWTA), RAW (Reduced Amenities Weekend), Urban, and Pan-Asian/Middle-Eastern versions.
- Ron Hering Mission of Service Award Annual recognition program honoring one man or group of men from each MKP Region for exemplary service in the world; over 500 men have received the award since 1998.
Quantifiable outcome
- 92% would highly recommend the New Warrior Training Adventure to others (one-month post-NWTA survey)
- +6 more outcomes
Companies that use Mankind Project
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Mankind Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mankind Project partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ABC Australia QandAminorABC Australia's QandA current events panel show featured the ManKind Project when musician John Butler discussed healthy masculinity, male rites of passage, and referenced MKP as a resource for men seeking support and identity in changing times.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Mankind Project competitors and assessment
Company assessmentDirect peers
- Evryman: Evryman runs men's groups, retreats, and online programs focused on emotional health and authentic male connection, directly overlapping MKP's I-Group and NWTA offerings for men seeking personal development.
- Promise Keepers: Promise Keepers is a large Christian men's movement hosting large-scale conferences, small groups, and men's initiatives; comparable as a faith-and-values-driven men's personal development organization with similar weekend-intensive programming.
- Warrior's Ascent: Warrior's Ascent delivers experiential warrior-culture-based retreats focused on veteran and first-responder healing, directly comparable to MKP's specialized veteran Gateway NWTA and trauma-informed men's intensive model.
- Boys to Men Mentoring Network: Boys to Men runs group mentoring circles and rite-of-passage experiences for boys and young men using a peer-facilitated model, overlapping MKP's methodology of structured group initiation and emotional development for males.
- Men's Shed Association (Australian Men's Shed Association): Men's Shed operates a global network of community-based men's spaces providing peer connection, mentorship, and skill-building; directly analogous to MKP's I-Group network in purpose, structure, and target demographic.
Others
- The Mankind Project (note: duplicate identifier skipped): (Placeholder retained as the schema permits up to 10 entries; this slot left empty to avoid fabricating a peer.)
- YWCA Men's Programs / Men's Advocacy: YWCA operates men's engagement and allyship programs addressing healthy masculinity; comparable as an adjacent ecosystem organization promoting men's emotional development, though from a co-ed advocacy perspective rather than a male-only experiential model.
Emerging players
- Heroic: Heroic is a men's personal development platform offering online training, coaching, and community content; comparable as an emerging digital-first entrant targeting the same men-seeking-growth persona with a more scalable, lower-friction delivery model.
Broad incumbents
- Knights of Columbus: Knights of Columbus is a large fraternal Catholic men's organization providing member benefits, insurance, community programs, and men's fellowship; comparable as a broad incumbent with a global men's member network and fraternal support structure.
- National Fatherhood Initiative: National Fatherhood Initiative is an established nonprofit providing fatherhood program curricula and training resources to organizations; comparable as a broader incumbent in the men's/family development space with overlapping programmatic training offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Mankind Project social profiles
Digital presenceMankind Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mankind Project leadership team
Management profileNumber of profiles
Profiles6 records
Mankind Project subsidiaries and ownership
Company hierarchySubsidiaries12 records
Mankind Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mankind Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mankind Project
What does Mankind Project do?
The ManKind Project is a nonprofit 501(c)(3) charitable organization that delivers experiential men's personal development programs. Its flagship offering is the New Warrior Training Adventure (NWTA), a 48-hour intensive weekend initiation experience, supplemented by ongoing peer-facilitated Men's Groups (I-Groups), structured leadership and facilitation training tracks (PIT, ST1, ST2, LT1, LT2, LT3), and online introductory courses such as The Men's Work.
Is Mankind Project a public or private company?
Mankind Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Mankind Project founded?
Mankind Project was founded in 1985. It employs 1 to 10 people.
Where is Mankind Project based?
Mankind Project is headquartered in Glendale, United States, in the North America region.
How does Mankind Project make money?
Four revenue lines are on record. New Warrior Training Adventure Fees are the primary driver. The others are donations and Charitable Contributions, leadership and Staff Training Programs and online Course Programs.
Who are Mankind Project's main competitors?
Direct peers on record are Evryman, Promise Keepers, Warrior's Ascent, Boys to Men Mentoring Network and Men's Shed Association (Australian Men's Shed Association). Others are The Mankind Project (note: duplicate identifier skipped) and YWCA Men's Programs / Men's Advocacy. Heroic is listed as an emerging player. Broad incumbents are Knights of Columbus and National Fatherhood Initiative.
Does Mankind Project have an API?
No public API is recorded for Mankind Project.
What industry is Mankind Project in?
Mankind Project's product category is Men's Personal Development Services. Its primary akta.pro industry code is EDAMALAK, Leadership, Debate & Model UN Camps. Its NAICS code is 61143 and its SIC code is 8600.