EVRYMAN

What EVRYMAN does

EVRYMAN is a men's personal development and wellbeing company that organizes in-person experiences designed to build authentic male friendships. Founded in 2015 and based in New York with an estimated 11-50 employees, the company operates a chapter-based model in which men apply through an online community portal (community.evryman.com) and are matched into local "crews" by geography and interests. Its core product structure comprises three tiers: Field Trips (local half- or full-day outings such as hikes, cookouts, and sports), Workshops (immersive half- or full-day skill-building sessions like cooking, woodworking, and brewing), and Expeditions (multi-day adventure trips including backcountry hikes, river runs, and international travel). Specialized sub-crews — New Dad Crew, Hike Crew, Grill & Goals, and Adventure Crew — target defined interest groups, and small group sizes of 6-15 men are emphasized to foster genuine connection.

The company does not operate a proprietary technology platform; it is fundamentally an experiential/community business that uses a web-based portal for applications and coordination. Alongside events, EVRYMAN runs an editorial content arm, EVRYMAN Media, publishing articles on men's mental health, brotherhood, relationships, and purpose, plus a weekly email newsletter reported at 21,000+ subscribers (up from an earlier 10,000+ figure). These content assets serve as the primary top-of-funnel acquisition engine, complemented by word-of-mouth referrals and member testimonials.

EVRYMAN's go-to-market is community-led and direct-to-consumer: prospective members apply, are vetted, and pay to participate in events. The intended revenue model is event-based membership/paid experiences, but at the time of the source data the company had not finalized its calendar or pricing structure and no price points, tiers, or subscription amounts were publicly disclosed. There is no evidence of external funding, institutional investors, or a parent company; the business appears founder-owned and operated, with Daniel Doty identified as co-founder.

Name

EVRYMAN

Legal name

EVRYMAN

Website

https://evryman.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

EVRYMAN is a men's personal development and wellbeing company that organizes in-person field trips, workshops, and multi-day expeditions through local chapters, matching men by geography and interests to build authentic friendships, serving individual male consumers across the United States.

Ownership category

akta.pro rank

Product category

Men's Personal Development and Community Experiences

NAICS

Tour Operators (56152), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Hiking, Trekking & Backpacking Tour Operators (THAAADAA)

akta.pro secondary industry

DIY & Home Skills Workshops (Woodworking, Carpentry, Home Repair, Gardening) (THAJAKAI)

Keywords

• Men's personal development
• Men's community platform
• Group outdoor experiences
• Brotherhood experiences
• Men's wellness workshops

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event-based membership/experiences: EVRYMAN appears to generate revenue through paid experiences (field trips, workshops, expeditions) organized through local chapters. Members pay to participate in events. The company was finalizing its pricing structure at the time of the source data.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

EVRYMAN organizes in-person experiences for men through three core formats: Field Trips (local half-day or full-day outings such as hikes, cookouts, sports, and creative nights), Workshops (immersive hands-on skill sessions in cooking, woodworking, leadership, and brewing), and Expeditions (multi-day adventure trips to backcountry, river runs, and international destinations). Members apply to join local chapters organized by geography and interests, with small group sizes of 6-15 to foster authentic male friendships and brotherhood.

Product overview

EVRYMAN is an in-person experiences community for men offering a tiered product structure centered around real-world activities. The core offerings include Field Trips (local half-day or full-day outings), Workshops (immersive skill-building days), and Expeditions (multi-day adventure trips). These are organized through local chapters across the country, with members matched by geography and interests. Specialized sub-products include New Dad Crew, Hike Crew, Grill & Goals, and Adventure Crew, each targeting specific interest groups. The company also operates EVRYMAN Media, an editorial content platform with articles on men's topics, and a weekly newsletter subscription service.

Differentiator

Problem solved

Functional benefit

Brands

• Field Trips: Local half-day or full-day outings organized through local chapters including hikes, cookouts, sports, and creative nights.
• Workshops
• Expeditions
• New Dad Crew
• Hike Crew
• Grill & Goals
• Adventure Crew

Products and services

• Field Trips
• Workshops Half-day or full-day immersive deep dives into a skill, craft, or experience such as cooking, woodworking, leadership, and brewing. Hands-on format with small groups where participants leave with something real.
• Expeditions Multi-day trips to destinations worth traveling to, including backcountry hikes, river runs, and international travel. Curated for men who want to push their limits and create lasting friendships.
• New Dad Crew Monthly field trips specifically designed for fathers who want to be active outdoors, providing a space for dad-specific connection and adventure outside of family responsibilities.
• Hike Crew Trail hiking and summit-focused crew where men connect through outdoor movement and exploration, with conversations happening naturally on the trail.
• Grill & Goals Fire, food, and real talk experience combining cooking with planning and meaningful conversation in an informal setting.
• Adventure Crew Ready for something new crew for men who want to start with a trip that pushes their boundaries and opens new experiences.
• EVRYMAN Media Editorial content platform featuring articles and insights for modern men on topics including community, health & wellness, relationships, purpose & career, personal growth, and connection.
• EVRYMAN Newsletter Weekly email newsletter delivering stories from the field, upcoming events, and practical tips for men on health, relationships, purpose, and personal development.

Quantifiable outcome

• 15% of men report having no close friends (2023 study), up from 3% in 1990 — EVRYMAN addresses this male loneliness epidemic
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Soho House: Membership-based club and experience platform for creative professionals. Comparable business model (recurring membership, in-person experiences, curated community) but a different demographic and premium price tier.
• Backroads: Established active-travel company organizing small-group hiking, biking, and multi-day adventure trips. Comparable to EVRYMAN's Field Trips and Expeditions on activity-led small-group delivery, though aimed at a broader (co-ed) premium audience.
• REI Co-op Experiences: Outdoor co-op running guided trips, classes, and events nationwide. Overlaps with EVRYMAN on hiking field trips and skill workshops (e.g., cooking, leadership) at much larger scale and broader demographic.

Emerging players

• Man Made Retreats: Men's retreat and adventure company offering multi-day wilderness and brotherhood experiences. Direct experiential overlap with EVRYMAN's Expeditions product, though smaller and more retreat-focused.
• Dad Edge: Fatherhood community for men offering masterminds, retreats, and events. Partial overlap with EVRYMAN's New Dad Crew sub-product; both target fathers seeking peer connection and self-improvement.

Direct peers

• Summit Series: Membership community and experience platform for entrepreneurs, leaders, and creators hosting curated gatherings and adventures. Comparable to EVRYMAN's expedition offerings and high-engagement professional-male audience.
• Warrior Poet Society: Men's community and brand focused on brotherhood, discipline, and lifestyle content with events and member experiences. Comparable to EVRYMAN in male-only audience, brotherhood positioning, and content-to-experience funnel.
• ManTalks: Men's personal development platform hosting in-person conversations and events on mental health, relationships, and purpose. Comparable to EVRYMAN in the men's wellbeing category and event-based community model.
• Mankind Project: Long-standing men's personal development organization running in-person weekend retreats, support groups, and brotherhood training. Direct comparison: same target demographic (men seeking brotherhood), in-person experience-led model, and personal-development framing.
• The Other 23: Men's community focused on brotherhood, accountability, and authentic male friendship through small-group experiences. Direct comparison with EVRYMAN on target demographic, experience format, and brotherhood value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EVRYMAN