X.Bike
X-Bike B.V. is a Dutch SaaS company providing a white-label smart bike rental and sharing platform with BLE smart locks, GPS geofencing, and cloud fleet management, serving bike rental operators, hospitality groups, municipalities, and corporate employers across 10+ countries.
- Company typePrivate
- Founded2015
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What X.Bike does
X-Bike B.V. (operating as X.Bike) is a Dutch private software company founded in 2015 and headquartered in Hoofddorp, Netherlands. The company provides a modular, white-label software platform that enables bike rental operators, hospitality groups, municipalities, and corporate employers to run unmanned 24/7 smart bike rental and sharing operations. The platform combines native iOS/Android consumer apps, a cloud-based admin and fleet management portal, technician-facing apps, and integration with AXA E-RL Bluetooth Low Energy smart locks, GPS/geofencing, and Bluetooth beacons for indoor positioning. X.Bike's technology stack supports offline operation, multi-language (10 languages) and multi-currency deployment, defect-to-ticket maintenance workflows, and TOMP API integration with Mobility-as-a-Service aggregators including Glimble.
The company monetizes through a combination of SaaS subscription licensing of the white-label platform, usage-based transaction fees, white-label app deployment revenue, and bundled AXA smart lock hardware distribution. Customer segments span four primary verticals — traditional bike rental operators, corporate bike sharing, public/municipal bike sharing, and smart bike ventures — with secondary segments in hotels/holiday parks and university/closed-group deployments. Named customers include The Social Hub (1,500+ bicycles, 15 locations, 6 countries, 15,000+ monthly rides), Hello-Bike Amsterdam, a Dutch transportation company operating 300 bikes across Maastricht and Sittard-Geleen, Veluwe Deelfiets, and Ebike Pro serving Paris employers. The platform facilitates more than 10,000 rides per month across deployments and is active in over 10 countries across three continents.
X.Bike firmographics
Firmographics- Name
- X.Bike
- Legal name
- X-Bike B.V.
- Website
- https://x.bike
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- X-Bike B.V. is a Dutch SaaS company providing a white-label smart bike rental and sharing platform with BLE smart locks, GPS geofencing, and cloud fleet management, serving bike rental operators, hospitality groups, municipalities, and corporate employers across 10+ countries.
- Ownership category
- akta.pro rank
X.Bike industry classification
Industry- Product category
- Bike Rental & Sharing Software
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Dockless Bike Rentals (THADAGAC)
- akta.pro secondary industries
- Station-Based Bike Rentals (Bikeshare) (THADAGAD), E-Bike Rentals (THADAGAE), E-Bikes & Electric Bicycles (CRACASAA)
Keywords
Where X.Bike is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
X.Bike business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- SaaS Platform Subscription / Licensing: X.Bike generates revenue by licensing its white-label software platform to bike rental and sharing operators. Partners receive a branded app, cloud admin portal, and smart lock infrastructure for a recurring fee. The modular architecture allows partners to purchase specific modules based on their needs.
- Usage-Based Transaction Fees: The platform charges per transaction or per ride on some pricing models. Payment methods include Pay-As-You-Go (per minute/minimum ride), monthly subscriptions for frequent users, and business billing for corporate accounts. Transaction fees apply to each completed rental.
- White-Label App Deployment: Partners receive fully branded smartphone apps (iOS/Android) customized with their own branding, extending X.Bike's platform reach into new markets while generating deployment/setup revenue.
- Smart Lock Hardware (via AXA Partnership): X.Bike bundles AXA Bluetooth smart locks with its software platform. While the hardware is manufactured by AXA, X.Bike serves as a distribution channel for the smart lock solution as part of its complete rental platform offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Hello-Bike Amsterdam - Pay-As-You-Go |
| Subscription | Monthly | Monthly Subscription (Frequent Users) |
| Subscription | Monthly | Business Billing (Corporate Accounts) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels4 records
X.Bike product offering
Product offeringCore offering
X.Bike provides a modular white-label software platform for unmanned, 24/7 smart bike rental and sharing operations. The platform combines native iOS/Android consumer apps, a cloud-based admin/management portal, and integrated AXA E-RL Bluetooth smart lock hardware with GPS geofencing and Bluetooth beacon coverage. It serves traditional bike rental operators, corporate bike sharing, public bike sharing, hotels/holiday parks, and smart bike ventures with configurable modules for reservations, fleet management, automated handling, payments, analytics, and MAAS integration.
Product overview
X.Bike is a modular bike rental software platform comprising three core components: (1) the X.Bike white-label smartphone app for unmanned 24/7 bike rentals, (2) industry-leading AXA E-RL Bluetooth smart lock hardware for keyless operation, and (3) modern cloud admin for business management. The platform serves four business models: traditional bike rental, corporate bike sharing, public bike sharing, and smart bike ventures. The modular architecture includes customer-facing modules (Online Reservation Portal, Webshop, Reservation Widget, Partner Reservations), operational modules (Fleet Management, Service Tickets, Automated Handling, Scanners), support modules (Customer Support Options via Freshchat, Automated User Messages, Multiple Languages), and business modules (Analytics Tools, Insurance & Service Fees, Package Deals, Global Payment Possibilities). The platform operates in over 10 countries and facilitates more than 10,000 rides per month across deployments including Hello-Bike Amsterdam, The Social Hub (1,500+ bikes), and Veluwe Deelfiets.
Differentiator
Problem solved
Functional benefit
Products and services
- X.Bike Smart-Lock Bike Rental Platform Modular white-label software platform for unmanned, 24/7 smart bike rental and sharing operations. Includes native iOS/Android consumer app, cloud-based admin/management portal, smart lock integration, GPS geofencing, and configurable modules. Sold to traditional rental operators, corporate bike sharing, public bike sharing, hotels/holiday parks, and smart bike ventures.
- X.Bike Master Key App (Mechanic App) Technician-facing mobile application providing complete fleet control. Mechanics and operators can open/close any bike, view ongoing journeys, initiate/end rides, manage service tickets, and relocate bikes from a single interface. Used by bike rental operators and partners to service fleets in the field.
- X.Bike Cloud Admin Portal Cloud-based management dashboard providing real-time visibility into bike locations, condition, availability, and usage. Includes business analytics dashboards, reservation management, automated handling, defect reporting, service ticketing, and configurable pricing/packaging tools. Sold to bike rental operators, hotels, holiday parks, municipalities, and corporate employers.
- AXA E-RL Bluetooth Smart Lock (Bundled) AXA-manufactured Bluetooth Low Energy (BLE2) smart lock bundled with the X.Bike Platform as the hardware foundation for unmanned bike rental. Pairs with consumer smartphones via BLE for keyless locking/unlocking, supports online and offline operation, optional plug-in chain lock, and has a 3-5 year user-replaceable battery. X.Bike distributes this hardware as part of its complete rental platform offering.
Quantifiable outcome
- 15,000+ unmanned rental rides per month through a single partner (The Social Hub) across 1,500+ bikes at 15 locations
- +4 more outcomes
Companies that use X.Bike
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles5 records
X.Bike technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability5 records
Feature14 records
X.Bike partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and secondary.
- AXA (Axa-In)coreAXA is the smart lock hardware partner providing the AXA E-RL Bluetooth Low Energy (BLE2) smart lock used across all X.Bike deployments. The lock pairs with the X.Bike app via Bluetooth and supports online/offline operation. Optional plug-in chain locks extend security. X.Bike integrates with AXA's Key Safe Cloud for key encryption and authorization. The lock has a 3-5 year battery lifespan.
- TOMP (Transport Operator Mobility Publishing)coreX.Bike implements the TOMP API standard to enable interoperability with Mobility-as-a-Service (MAAS) aggregator platforms. The public bike-sharing project in Maastricht/Sittard-Geleen uses the TOMP API to connect with the Glimble MAAS app, allowing users to discover, book, and pay for bike rides through the Glimble platform.
- Glimble (MAAS App)coreGlimble is a Mobility-as-a-Service aggregator app used in the South Limburg region of the Netherlands. Through TOMP API integration, Glimble users can discover, book, and pay for X.Bike-powered bike sharing rides directly within the Glimble app, extending X.Bike's reach to Glimble's user base.
- TilersecondaryTiler offers a smart wireless e-bike charging solution. X.Bike integrates with Tiler's system, allowing rental providers to offer e-bikes with wireless charging capabilities. The integration provides real-time battery status monitoring and enables differentiated service offerings for partners.
- Freshchat (Freshworks)secondaryFreshchat is an integrated customer chat solution used within X.Bike's consumer app, allowing rental companies to communicate directly with customers through the app. Part of the Customer Support Options module.
- StripesecondaryStripe is one of the payment processing partners integrated with X.Bike's Global Payment Possibilities module, enabling secure credit card payments for bike rentals.
- PayPalsecondaryPayPal is integrated as a payment method within X.Bike's platform, offering customers an additional secure payment option for rentals.
- MolliesecondaryMollie is a European payment service provider integrated with X.Bike's platform, supporting various European payment methods including iDEAL.
- BuckaroosecondaryBuckaroo is a Dutch payment service provider integrated with X.Bike, supporting payment processing for the Dutch market including direct debit and card payments.
- iDEALsecondaryiDEAL is a Dutch payment method integrated with X.Bike's platform, enabling Dutch consumers to pay bike rentals directly from their bank accounts.
- Hello ZuidascoreHello Zuidas is a local interest organization in Amsterdam that initiated the Hello-Bike public bike-sharing project alongside the city government. Their role was instrumental in securing government backing and expansion licenses for the Hello-Bike system.
- Veluwe Bike Rental Companies (Collective)coreMultiple independent bike rental companies in the Veluwe region collaborated to create Veluwe Deelfiets, an e-bike sharing initiative. X.Bike provides the software platform enabling this cooperative model where competing rental companies share inventory and coordinate availability.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
X.Bike competitors and assessment
Company assessmentBroad incumbents
- Lime: Global micromobility operator offering e-bikes, e-scooters, and shared mobility at scale. Overlaps with X.Bike in the corporate and municipal bike-sharing segments, particularly for large RFPs, though Lime operates its own integrated hardware/software stack.
- PBSC Urban Solutions: Global provider of bike-sharing systems (BIXI) with deployments across North America, Europe, and beyond. Competes with X.Bike for large municipal public bike-sharing contracts, offering a more vertically integrated hardware-and-software solution.
- Voi Technology: European e-scooter and e-bike sharing operator active across 100+ cities. Competes with X.Bike for municipal shared mobility tenders, including integrated e-bike programs, though with a stronger focus on scooters.
Regional players
- Tern: Urban mobility and cargo bike brand active in Europe with technology-enabled bikes. While Tern focuses on bike hardware/retail rather than rental software, it represents an adjacent player in the smart urban cycling ecosystem X.Bike serves.
Direct peers
- Donkey Republic: Public bike-sharing operator with 100,000+ bikes across 200+ European cities, providing its own software platform and app. Competes with X.Bike's public bike-sharing deployments, though Donkey Republic typically operates owned fleets rather than licensing software.
- nextbike: European public bike-sharing operator and platform provider operating in 300+ cities. Direct competitor to X.Bike for municipal and corporate bike-sharing contracts, offering an end-to-end bike-sharing system with its own software and hardware.
- Smoove: French-based public bike-sharing system operator and technology provider. Direct competitor to X.Bike for municipal bikeshare deployments in Europe, offering its own docking stations, bikes, and software platform.
- Axess AG: Provider of access and ticketing solutions for sports, leisure, and mobility venues, including bike parks and rental operations. Competes in the bike rental software and access management space, particularly for resort and tourist-area operators.
Emerging players
- Axendo: European bike rental and fleet management software provider serving bike shops and rental operators. Adjacent competitor in the bike rental SaaS market with a similar SMB-to-mid-market focus as X.Bike, primarily active in Belgium and the Netherlands.
- TraffGo: Provider of bike-sharing and public transport management software for European cities. Competes with X.Bike in the municipal/public bike-sharing space with an IT-platform focus rather than white-label consumer apps.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
X.Bike social profiles
Digital presenceX.Bike financial estimates
Financial estimateRevenue estimate
Valuation estimate
X.Bike leadership team
Management profileNumber of profiles
X.Bike funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
X.Bike M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about X.Bike
What does X.Bike do?
X.Bike provides a modular white-label software platform for unmanned, 24/7 smart bike rental and sharing operations. The platform combines native iOS/Android consumer apps, a cloud-based admin/management portal, and integrated AXA E-RL Bluetooth smart lock hardware with GPS geofencing and Bluetooth beacon coverage. It serves traditional bike rental operators, corporate bike sharing, public bike sharing, hotels/holiday parks, and smart bike ventures with configurable modules for reservations, fleet management, automated handling, payments, analytics, and MAAS integration.
Is X.Bike a public or private company?
X.Bike is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was X.Bike founded?
X.Bike was founded in 2015. It employs 11 to 50 people.
Where is X.Bike based?
X.Bike is headquartered in Amsterdam, Netherlands, in the Europe region.
How does X.Bike make money?
Four revenue lines are on record. SaaS Platform Subscription / Licensing is the primary driver. The others are usage-Based Transaction Fees, white-Label App Deployment and smart Lock Hardware (via AXA Partnership).
Who are X.Bike's main competitors?
Broad incumbents on record are Lime, PBSC Urban Solutions and Voi Technology. Tern is listed as a regional player. Direct peers are Donkey Republic, nextbike, Smoove and Axess AG. Emerging players are Axendo and TraffGo.
Does X.Bike have an API?
Yes. X.Bike provides APIs enabling integrations with third-party systems. The platform supports TOMP API integration, allowing MAAS (Mobility-as-a-Service) apps to connect for booking and payment functionality. The X.Bike platform offers extensive APIs for integrating with websites, cash register and inventory management systems, and other business processes. Integration examples include TOMP API for Glimble MAAS app connection.
What industry is X.Bike in?
X.Bike's product category is Bike Rental & Sharing Software. Its primary akta.pro industry code is THADAGAC, Dockless Bike Rentals, with a secondary code of THADAGAD, Station-Based Bike Rentals (Bikeshare). Its NAICS code is 541512 and its SIC code is 7373.