Tiler By Trade

What Tiler By Trade does

Tiler By Trade is a Sydney-based, family-owned tiling and waterproofing services business founded in 2001 by Sang Nguyen. The company offers floor tiling, bathroom tiling, wet area waterproofing, sand-cement screeding, and a productized Complete Bathroom Renovation Package starting from $15,000 + GST. Service delivery is fully owner-operated with no subcontractors for tiling work, employing laser leveling, tile leveling systems, Efflock-treated sand-cement screed, and two-coat Class III flexible membrane waterproofing for wet areas, with compliance to Australian standard AS 3958.1-2007. The business holds NSW Fair Trading Waterproofing Contractors Licence 157833C, NSW Contractors Licence 157833C, WorkCover NSW OHS compliance, and $5 million public liability insurance.

The company serves two customer segments: residential homeowners (primary) across greater Sydney and surrounding NSW suburbs, and commercial fit-out clients (secondary) including tilt panel construction companies. Projects span Sydney suburbs from Liverpool to Warriewood and Beresfield, with a portfolio that includes bathrooms, kitchens, laundries, alfresco areas, courtyards, swimming pools, and commercial wet areas. Pricing is quote-based for most services, with free, no-obligation estimates and free site inspections.

The go-to-market motion is direct-to-consumer, relying on Google reviews, Instagram (@tilerbytrade), organic local SEO, and word-of-mouth referrals. The company intentionally limits project volume to maintain quality and direct owner involvement from first call through job completion. Revenue is project-based one-time fees with no recurring, subscription, or licensing model. The business is bootstrapped with no external funding, no parent company, and no subsidiaries.

Name

Tiler By Trade

Legal name

Tiler By Trade

Website

https://tilerbytrade.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Tiler By Trade is a Sydney-based, family-owned tiling and waterproofing services business founded in 2001, serving residential homeowners across greater Sydney with floor tiling, bathroom tiling, waterproofing, and complete bathroom renovation packages, plus select commercial fit-out work for construction companies.

Ownership category

akta.pro rank

Product category

Tiling & Waterproofing Services

NAICS

Tile and Terrazzo Contractors (23834), Flooring Contractors (238330)

akta.pro primary industry

Tile & Stone Flooring Installation (HSAPAGAE)

akta.pro secondary industry

Bathroom Tilework (Floor & Wall Tile Installation) (HSAPABAE)

Keywords

• Tiling services
• Waterproofing services
• Bathroom renovation
• Kitchen splashback
• Home renovation services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Tiling Services (Residential & Commercial): One-time fees for wall tiling, floor tiling, bathroom tiling, and alfresco/outdoor tiling. Services are priced per project based on scope, size, tile type, and preparation requirements. Free quotes provided; customers contact via phone or email.
2. Bathroom Renovation Package: Complete bathroom renovation package starting from $15,000 + GST, covering preparation, demolition, structural work, certified waterproofing, tiling, caulking, and finishing touches (vanity, mirror, towel rails, etc.). Customer supplies tiles, toilet, vanity, mirror, shower head, and taps. This is a fixed-price project offering.
3. Waterproofing Services: Wet area waterproofing services provided as standalone service or as part of bathroom renovation. Includes surface preparation, bond breaker installation, pipe penetration sealing, and two coats of membrane, with certificate of compliance.
4. Sand-Cement Screeding (Add-on): Premium screeding service offered as an add-on to floor tiling. Uses precise sand-cement mixture applied at approximately 30mm thickness with laser leveling.
5. Commercial Fit-out Services: Wet area waterproofing and tiling for commercial properties including tilt panel construction companies, covering floors, kitchens, bathrooms, toilets, and staircases in commercial fit-out projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Tiler By Trade is a Sydney-based trade services firm that installs tiles across floors, walls, bathrooms, kitchens, and outdoor areas and applies waterproofing systems to wet areas. The offering bundles craftsmanship-heavy labour with the consumables and membranes required for compliant waterproofing and tile finishes.

Product overview

Tiler By Trade is a Sydney-based tiling and waterproofing service company offering a unified portfolio of services centered on bathroom tiling, floor tiling, wet area waterproofing, and complete bathroom renovation packages. The core offerings include professional bathroom and floor tiling with surface preparation, premium adhesives, grouting, and silicone caulking; certified wet area waterproofing; and full bathroom renovation packages starting from $15,000 + GST. Additional services include sand cement screeding, tile measurement, and a portfolio showcase of completed residential and commercial projects across Sydney.

Differentiator

Problem solved

Functional benefit

Products and services

• Tiling Installation Supply-and-install tile laying for floors, walls, bathrooms, kitchens, and outdoor areas; includes substrate preparation, tile setting, grouting, and finishing. Targeted at residential property owners and, where applicable, small commercial jobs in the Sydney service area.
• Wet-Area Waterproofing Application of waterproofing membranes to wet areas such as bathrooms, laundries, and balconies, performed in conjunction with or prior to tiling. Targeted at homeowners renovating wet areas and at builders needing compliant waterproofing to NSW standards.

Quantifiable outcome

• Complete bathroom renovation package starting from $15,000 + GST
• +1 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Beaumont Tiles: Australia's largest tile retailer with a national showroom network, also facilitating installation through affiliated contractor networks. Comparable as a major tile-focused brand serving Australian homeowners on the same bathroom and floor tiling projects, though operating primarily as a retailer rather than direct installation service provider.
• Reece Group: Australia's largest plumbing and bathroom products distributor with a national branch network. Comparable as a broader bathroom renovation ecosystem player whose customers are the same homeowners undertaking wet area and bathroom upgrade projects that drive Tiler By Trade's revenue.
• National Tiles: Major Australian tile retail chain operating showrooms across multiple states, offering tile products and installation services to residential customers. Comparable as a broader tile retailer/installer serving similar residential end-customers on bathroom and floor tiling projects at greater scale.
• The Blue Space: Australian bathroom products retailer and design service offering bathroom fixtures and renovation support. Comparable as a broader bathroom-focused player targeting the same residential renovation customers that Tiler By Trade serves with its bathroom renovation package.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/tilerbytrade
• LinkedInlinkedin.com/company/tiler-by-trade

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tiler By Trade