What ST Math does

ST Math is a PreK-8 supplemental mathematics program operated by MIND Education, a private for-profit company headquartered in Irvine, California. The platform teaches mathematical concepts through interactive visual puzzles guided by JiJi, a trademarked animated penguin, and is built on a patented, neuroscience-based pedagogical model that uses spatial-temporal reasoning and the Perception-Action Cycle to build conceptual understanding before introducing symbols or equations. The product targets public and private K-8 school districts, individual teachers, students, and homeschool families, and is positioned as a supplement rather than a replacement for any core math curriculum.

The product surface consists of the core ST Math program plus three extensions: ST Math Early Learning (PreK), ST Math Summer Immersion, and ST Math Homeschool. Feature modules include the Educator Dashboard for real-time progress tracking, Math Puzzle Talks for collaborative discourse, Diagnostics & Intervention tools for grades 6-8, embedded English/Spanish assessments for grades 2-6, and a Professional Learning service spanning self-paced, live, and in-person educator training. The platform integrates with NWEA MAP Growth and Renaissance Star Math to auto-assign intervention content based on assessment scores, and maintains SOC 2 Type II compliance for enterprise procurement.

ST Math generates revenue primarily through annual subscription licensing sold on a per-student or per-site basis directly to school districts and schools, with professional learning services layered on top. Distribution is direct sales-led domestically and across 35+ U.S. states and 7 international countries, supplemented by a content-marketing engine (research publications, webinars, podcast, conference participation) and a product-led top-of-funnel channel via the free JiJi Games Playground. Pricing is quote-based and not publicly disclosed. The company is privately held with no disclosed funding rounds, parent company, or executive roster in the source material.

Name

ST Math

Legal name

MIND Education

Website

https://stmath.com

Company type

Private

Operating status

Operating

Short description

ST Math (MIND Education) is a private PreK-8 supplemental math program that teaches mathematical concepts through patented, neuroscience-based visual puzzles led by the JiJi penguin guide, sold via annual subscriptions to K-12 school districts, teachers, students, and homeschool families across 35+ U.S. states and 7 countries.

Ownership category

akta.pro rank

Product category

K-12 Supplemental Math Curriculum Software

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Math & Science Interactive Learning Platforms (STEM Core) (EDAFANAH)

akta.pro secondary industries

Mathematics Instruction (School-Delivered) (EDAJAFAG), K–12 Remedial Math & Numeracy Intervention (EDANAJAB), Online Math Enrichment Platforms & Courses (EDAMAEAF)

Keywords

• Supplemental math curriculum
• Visual learning platform
• K-12 math instruction
• Neuroscience-based learning
• Educational software

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. School/District Subscription: ST Math is sold as a subscription program to school districts and individual schools on a per-student or site license basis. Districts purchase access for classrooms and students to use the program as a supplemental math curriculum.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

ST Math is a PreK-8 supplemental math program that teaches mathematical concepts through visual, interactive puzzles led by JiJi the penguin, grounded in neuroscience and spatial-temporal reasoning. It is sold primarily on an annual subscription basis to K-8 school districts and individual schools, with implementation supported by Professional Learning for teachers and a separate ST Math Homeschool variant for families.

Product overview

ST Math is a single, unified supplemental math program for PreK–8 students, supplemented by specialized offerings including ST Math Early Learning (for pre-K learners), ST Math Summer Immersion (for summer learning), and ST Math Homeschool (for home-based education). The core ST Math program includes integrated features such as the Educator Dashboard for real-time progress tracking, Math Puzzle Talks for collaborative discourse, Diagnostics & Intervention tools for grades 6–8, Embedded Assessments for grades 2–6, and Professional Learning services for educator support—all centered around visual puzzle-based learning with JiJi the penguin as the visual guide.

Differentiator

Problem solved

Functional benefit

Brands

• JiJi: Animated visual guide character featured in ST Math puzzles that helps students explore and solve mathematical problems through spatial-temporal reasoning.

Products and services

• ST Math PreK-8 supplemental math program designed around how the brain learns best, using visual problem solving and spatial-temporal reasoning through interactive puzzles. Used by schools and districts alongside any core curriculum to build conceptual math understanding, persistence, and problem-solving skills.
• ST Math Early Learning Early childhood mathematics program targeting PreK learners with visual, game-based puzzles that introduce foundational math concepts using ST Math's visual, brain-based approach.
• ST Math Summer Immersion Summer learning program designed to prevent math learning loss and build conceptual understanding during school breaks using ST Math's visual puzzle approach.
• ST Math Homeschool Homeschool-specific version of ST Math for families and homeschool cooperatives seeking supplemental or primary math curriculum at home, leveraging the same visual, mastery-based approach used in schools.
• Professional Learning Professional development offering for educators implementing ST Math, including self-paced modules, live training, and in-person workshops to support visual, brain-based math instruction.

Quantifiable outcome

• Independent studies confirm consistent, significant growth in math proficiency driven by neuroscience-based approach proven to work across all learner groups
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Scale indicators2 records

Recent moves5 records

Expansion highlights7 records

Direct peers

• DreamBox Learning: Adaptive K-8 math platform sold to school districts with personalized learning paths. Closest direct competitor to ST Math in the supplemental math space, competing for the same district budget line items.
• i-Ready (Curriculum Associates): Widely adopted K-8 adaptive math and reading diagnostic/instruction platform sold to districts. Directly competes with ST Math for supplemental minutes and intervention budgets, including NWEA-style assessment integrations.
• Zearn Math: Free and paid K-5 supplemental math program built around visual problem-solving and Eureka Math alignment. Overlaps directly with ST Math on grade range, visual pedagogy, and district GTM.
• Imagine Learning: K-12 supplemental digital curriculum provider with math, literacy, and assessment products sold to districts. Direct competitor for supplemental curriculum budgets alongside ST Math.

Emerging players

• Lexia Learning: Primarily a literacy platform but part of the same district supplemental ecosystem, frequently bundled with math tools. Competes for the same supplemental/MTSS budget envelope rather than the math product itself.
• Khan Academy (Khan Academy Kids): Free online math learning platform widely used by districts and families. Competes at the lower end of the supplemental market and indirectly pressures district willingness to pay for ST Math.
• DeltaMath: Teacher-facing math practice and intervention platform used in middle and high school. Adjacent competitor in the intervention/MTSS space where ST Math is expanding with its grades 6-8 diagnostics.

Broad incumbents

• Edgenuity: Broader K-12 online learning provider covering math, ELA, and credit recovery. Overlaps with ST Math in supplemental/intervention use cases, but with a much wider product portfolio.
• Savvas Learning Company: Major K-12 publisher with both core math curricula (e.g., enVision) and supplemental digital tools. Competes for district math dollars across both core and supplemental buckets.
• McGraw Hill Education: Large traditional publisher offering core math programs plus digital supplemental tools. Overlaps with ST Math in district supplemental math procurement, though its scale spans a much broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/STMath

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ST Math