Yajuego

Name

Yajuego

Website

https://sports.yajuego.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Yajuego is a Colombian online gambling platform offering sports betting, live in-play wagering, and online casino games through a web-based account. Founded in 2018 in Bogotá, it serves individual consumers in the regulated Colombian iGaming market.

Ownership category

akta.pro rank

Product category

Online Sports Betting and Casino

NAICS

Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbook Platform & PAM Providers (B2B) (MPAEACAC)

akta.pro secondary industry

Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK)

Keywords

• Online sports betting
• Live in-play betting
• Online casino gaming
• Real-money wagering
• Colombian gambling platform

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Distribution channels2 records

Core offering

Yajuego operates an online gambling platform accessible at sports.yajuego.co that serves Colombian users with three integrated offerings: pre-match sports betting (Apuestas Deportivas), live in-play sports betting (Apuestas En Vivo), and an online casino (Casino en línea). Users can register, deposit funds, and place wagers across multiple sports and casino games within a single account.

Differentiator

Problem solved

Functional benefit

Products and services

• Yajuego - Apuestas Deportivas (Sports Betting) Sports betting platform allowing users to place wagers on various sporting events prior to the start of matches. Targeted at individual consumers in Colombia seeking real-money wagering on sports.
• Yajuego - Apuestas En Vivo (Live Betting) Live betting feature enabling users to place bets on sporting events as they happen in real time. Targeted at individual consumers in Colombia who want real-time wagering during ongoing matches.
• Yajuego - Casino en línea (Online Casino) Online casino offering a range of casino games for users to play with real money. Targeted at individual consumers in Colombia seeking online casino entertainment.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• dale!minorChannel Partner/ Reseller/ DistributorThe Colombian digital wallet service dale! has enabled Yajuego as one of the available platforms for account top-ups, allowing dale! users to recharge their Yajuego betting accounts directly through the wallet. This integration makes Yajuego accessible as a betting platform option within the dale! payment ecosystem, expanding Yajuego's distribution reach to dale!'s user base without requiring Yajuego to build its own wallet infrastructure.

Direct peers

• BetPlay: Market-leading Colombian online sportsbook and casino operator owned by Corredor Empresarial. Directly comparable as a Colombian-focused, multi-vertical (sportsbook + casino) online gambling brand competing for the same regulated customer base.
• Wplay: Colombian-licensed online sportsbook and casino operator with pre-match, live betting, and casino products. Closely comparable in product mix and Colombian single-market focus.
• RushBet: Online sportsbook and casino brand operating in Colombia under the Rush Street Interactive umbrella. Directly comparable as a multi-vertical online gambling operator targeting the same Colombian consumer segment.
• Betano: Kaizen Gaming-owned online sportsbook and casino brand with growing LATAM presence including Colombia. Comparable as a multi-vertical online gambling operator with localized Spanish-language offerings in the region.
• Luckia: Spain-rooted operator with active Colombian online sportsbook and casino operations. Comparable in product mix and Colombian market focus, with similar mid-tier scale.

Broad incumbents

• Codere: Spain-headquartered gaming operator with a major Colombian online and retail gambling presence. Comparable via overlapping sportsbook and casino offerings in the Colombian market, though with a much broader multi-country footprint.
• Betsson: European-listed online gambling group with multi-vertical sportsbook and casino offerings and selective LATAM presence. Comparable on product mix (sportsbook + live + casino) though at much larger group scale.
• Betfair Colombia: Flutter Entertainment-owned global sportsbook operating under a Colombian license. Comparable in offering sports betting and exchange-style products to Colombian consumers, though backed by a much larger parent.

Regional players

• Caliente.mx: Mexico's largest domestically licensed online sportsbook and casino operator. Comparable in operating a Spanish-language multi-vertical regulated online gambling platform, though focused on Mexico rather than Colombia.

Others

• Evolution AB: Leading B2B supplier of live casino content to online gambling operators worldwide. Relevant as the underlying content provider whose live casino tables are likely embedded in Yajuego's casino offering.

Market position

Customer concentration

• Xx.com/Yajuegoco
• Facebookfacebook.com/YajuegoCo
• LinkedInlinkedin.com/company/yajuego

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yajuego