What WPlay does

WPlay is a Colombia-based B2C online sports betting and casino platform operated by AQUILA GLOBAL GROUP S.A.S. and headquartered in Medellín. The company has operated under Coljuegos Concession Contract No. C2182 since 2017, when it became the first platform authorized to operate internet-based games of chance in Colombia; that concession was renewed on June 11, 2025, extending operations through July 7, 2030. All activity is conducted exclusively within Colombian jurisdiction.

The product portfolio spans three core verticals: a sportsbook offering pre-match and live in-play wagering on more than 100 daily sporting events across football, basketball, tennis, and North American sports (75+ markets per event); an online casino with 150+ games including slots, roulette, blackjack, poker, video poker, bingo, and live dealer tables; and virtual sports products (Golden Race, virtual football). The platform is built on Playtech's gaming technology stack and delivered via a responsive web interface accessible on desktop and mobile browsers (no native app). Additional product features include esports betting via a March 2026 BETER partnership, cashout functionality, live streaming, casino tournaments (Torneos W), loyalty rewards (Puntos W, Golden Chips), and a VIP Club.

WPlay operates a hybrid distribution model combining its digital platform with 74 physical service and recharge points across Colombian departments supporting cash deposits. Revenue is generated entirely through transaction-based economics: betting margins built into sportsbook odds and house edge on casino and virtual games. Customer acquisition relies on welcome bonuses (up to 200,000 COP plus a 108,000 COP no-deposit registration bonus), event-tied promotional campaigns, official sponsorships with Colombian football clubs (Deportivo Cali, Millonarios/DIM, Alianza Petrolera), and a third-party affiliate program (nethive.net). Deposits are accepted via credit/debit cards (Visa, MasterCard), bank transfer (PSE), mobile wallets (Nequi), prepaid (AstroPay), and an extensive cash voucher network across Colombian retail chains.

Name

WPlay

Legal name

AQUILA GLOBAL GROUP S.A.S

Website

https://wplay.co

Company type

Private

Founded year

2017

Operating status

Operating

Short description

WPlay is a Colombian B2C online sports betting and casino platform, operated by AQUILA GLOBAL GROUP S.A.S. and licensed by Coljuegos since 2017. It serves Colombian consumers with sportsbook, casino, live casino, virtual sports, and esports products powered by Playtech, distributed through a digital platform and 74 physical service points.

Ownership category

akta.pro rank

Product category

Online Sports Betting and Casino

NAICS

Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Live Dealer Online Casinos (MPAEABAB), Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)

Keywords

• Online sports betting
• Online casino gaming
• Live betting platform
• Virtual sports wagering
• Esports betting

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Sports Betting: Pre-match and live betting on sporting events with odds-based payouts. WPlay offers betting on over 100 daily sporting events across football, basketball, tennis, and other sports. Revenue generated through the spread/margin built into betting odds.
2. Online Casino: Digital casino games including slots, roulette, blackjack, poker, video poker and bingo. Revenue generated through house edge on casino games.
3. Virtual Games: Virtual sports betting including football and Golden Race products. Revenue generated through betting transactions on virtual events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

WPlay operates an online sports betting and casino platform licensed by Coljuegos in Colombia, offering pre-match and live betting on 100+ daily sporting events worldwide, an online casino with 150+ games (slots, roulette, blackjack, poker, video poker, bingo), live dealer casino, virtual sports, and esports betting content. The platform is powered by Playtech's gaming technology and supported by 74 physical experience centers across Colombia for cash deposits and account services.

Product overview

WPlay is Colombia's first authorized online gaming platform (operating since 2017 under Coljuegos regulation) offering a unified iGaming platform comprising three core verticals: Apuestas Deportivas (sports betting with pre-match and live wagering across football, basketball, tennis, and North American sports), Casino Online (over 150 games including slots, roulette, blackjack, poker, video poker, bingo, and live dealer tables), and Virtuales/Golden Race (simulated sports content). The platform is powered by Playtech's technology infrastructure. Additional features include esports betting via BETER partnership, a VIP Club loyalty program, tournament systems (Torneos W) with real-time leaderboards, live streaming, cashout functionality, and loyalty rewards (Puntos W, Golden Chips). The company operates 74 experience centers across Colombia and provides 24/7 customer support exclusively through online chat.

Differentiator

Problem solved

Functional benefit

Products and services

• Apuestas Deportivas (Sports Betting) Online sportsbook offering betting on over 100 daily sporting events worldwide, covering football, basketball, tennis, and North American sports with pre-match, live in-play betting, parlay combinations of up to 30 events, streaming capabilities, and cashout features. Targeted at Colombian sports fans.
• Casino Online Online casino featuring over 150 games including slot machines, roulette, blackjack, poker, video poker, and bingo from multiple providers. Targeted at Colombian users seeking online casino entertainment with real money wagering.
• Casino en Vivo (Live Casino)

Quantifiable outcome

• 100+ sporting events offered daily
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• PlaytechcoreTechnology or IntegrationTechnology partnership providing the gaming platform infrastructure. Playtech is described as the global giant in the gaming and betting industry, powering WPlay's online betting and casino operations.
• ColjuegoscoreStrategic or Co-development PartnerRegulatory partnership with Colombia's gaming regulatory authority. WPlay operates under Contract of Concession C2182 with Coljuegos, which authorizes and regulates all online gaming operations.
• Payment PartnerscoreChannel Partner/ Reseller/ DistributorExtensive network of payment partners including Visa, MasterCard, PSE, Efecty, Exito, Carulla, SurtiMax, Super Inter, Astropay, La Rebaja, PTM, Dimonex, and Nequi enabling deposits and withdrawals.
• Football Clubs (Deportivo Cali, DIM/Millonarios, Alianza Petrolera)coreGTM or Marketing PartnerOfficial sponsor relationships with three Colombian football clubs for brand promotion and market visibility.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Betsson: Betsson is a Swedish-listed iGaming group that operates licensed online sportsbook and casino brands in Colombia and other LatAm markets. It is directly comparable to WPlay in product offering, B2C distribution, and regulatory profile.
• Codere: Codere is a Spanish gaming group with deep LatAm (including Colombia) online and retail sportsbook/casino operations. It directly competes with WPlay in the Colombian market under the same Coljuegos framework and represents a well-capitalized international peer.
• BetPlay: BetPlay is a leading Colombian-licensed online sportsbook and casino operator that competes head-to-head with WPlay for the same Colombian consumer wallet under Coljuegos regulation, offering a near-identical product suite of pre-match betting, live wagering, casino and virtual games.
• RushBet: RushBet is a Colombian-licensed sportsbook and casino brand (backed by Rush Street Interactive) competing directly with WPlay in the same Coljuegos-regulated market with comparable sportsbook, casino and live betting offerings.

Others

• BETER: BETER is an esports and fast-betting content provider that has integrated its ESportsBattle tournaments into WPlay's Colombian platform. As a content supplier and new product-vertical enabler, it directly supports WPlay's expansion into esports betting.
• Evolution Gaming: Evolution is the leading global provider of live dealer casino content and supplies the type of live casino product that WPlay integrates within its platform. It is a key ecosystem enabler rather than a competitor, but its product capabilities shape what WPlay can offer.
• Playtech: Playtech is the global iGaming platform and content provider that powers WPlay's sportsbook, casino and live dealer technology. It is a critical technology supplier — its roadmap, pricing and partnership terms directly shape WPlay's product capabilities and cost structure.

Broad incumbents

• Bet365: Bet365 is the world's largest online sportsbook and gaming operator. Although it serves Colombian users, it is best classified as a broad incumbent peer — setting pricing and product standards that WPlay must match despite operating at vastly smaller scale.
• Betfair: Betfair is a global online betting exchange and sportsbook with operations in Colombia via local licensing. As a much larger, multi-vertical incumbent, it competes with WPlay on sportsbook functionality and brand reach while also offering exchange-style products WPlay does not.

Regional players

• Caliente: Caliente is the dominant Mexican online sportsbook and casino operator. While it primarily serves Mexico rather than Colombia, it is a directly comparable LatAm B2C iGaming operator with similar product mix, sponsorship-driven marketing and Spanish-language user experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/wplaycolombia
• YouTubeyoutube.com/c/wplaycolombia
• Facebookfacebook.com/wplayco
• Instagraminstagram.com/wplay.co

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WPlay