Golf EMS

What Golf EMS does

Golf EMS is a Toronto, Canada-based software company that has operated since 2012 providing online registration and payment processing software for golf clubs, golf management companies, and tournament organizers across North America. The platform is purpose-built for the golf industry, serving hundreds of facilities that range from public 9- and 18-hole courses and private clubs to multi-course management companies (such as ClubLink with 54 facilities) and one-off charity or corporate golf events. The company addresses the manual registration workflows prevalent in the industry — phone calls, paper forms, and credit card handling over the phone — by automating sign-up, payment capture, and downstream reconciliation.

The core Golf EMS Platform is a cloud-hosted SaaS offering built around a Custom Form Builder that lets clubs create branded, mobile-ready registration pages in minutes. Its key technical differentiator is a native POS integration layer that automatically pushes sales data into Club Prophet, Lightspeed, and (as of 2025) foreUP systems in real time, eliminating manual data entry. Supporting integrations include Golf Genius and Gallus Golf for tournament management (via pre-formatted export) and PayPal for payment processing. Additional feature modules cover automated reporting, participant and foursome management, promo codes and waitlists, and eVoucher marketing. The platform claims PCI-DSS compliance and is offered with a 48-hour setup window.

Golf EMS operates a multi-tier subscription and transaction-fee revenue model. The Flexible Plan is $30/month (or $270/year) with per-registration transaction fees of up to $2.95 paid by registrants; the High Volume Plan is a flat $240/month with $0 transaction fees, allowing clubs to set and retain their own convenience fees; and a Free Service Plan charges no monthly fee with transaction fees paid by registrants. A separate Event Organizer service ($199 setup + $99/year renewal + $2.95 per order) targets third-party tournament organizers. Go-to-market combines direct consultative sales with demo-based engagement for enterprise accounts, POS-vendor referral partnerships with Club Prophet, Lightspeed, and foreUP, and a self-serve product-led motion for smaller clubs and event organizers. The company has no disclosed outside funding and operates with a 1–10 person team led by founder James Morrow and CTO Dave Cohen.

Name

Golf EMS

Legal name

Golf EMS Inc.

Website

https://golfems.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Golf EMS is a Toronto-based SaaS platform that provides online registration and payment processing for golf clubs, golf management companies, and tournament organizers. It integrates natively with Club Prophet, Lightspeed, and foreUP POS systems, serving hundreds of North American facilities since 2012.

Ownership category

akta.pro rank

Product category

Golf Club Management Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf registration software
• Golf payment processing
• Tournament management software
• Golf club management software
• Golf event platform

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Flexible Plan: Low monthly subscription at $30/month or $270/year with transaction fees ($0.95-$2.95 per registration) paid by registrant. One-time setup fee of $399 includes staff training and initial form creation.
2. Subscription - High Volume Plan: Flat monthly fee of $240/month with $0 per transaction fee. Clubs set their own transaction fees and retain all revenue. Includes $299 one-time setup.
3. Transaction Fees - Event Organizers: For event organizers using Golf EMS: $199 one-time setup, $99 yearly renewal, $2.95 per order transaction fee paid by registrant, plus 2.9% payment processing fee.
4. Free Service Model: No monthly fees option where clubs pay only usage-based transaction fees ($0.95-$2.95 per transaction) that are bundled into the registration price and paid by the registrant.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Golf EMS is a cloud-based SaaS registration and payment processing platform purpose-built for golf clubs, golf courses, and golf event organizers. It enables clubs to build branded, mobile-ready online registration forms for tournaments, leagues, camps, memberships, and special events, processes payments through PayPal, and automatically pushes transaction data into club POS systems such as Club Prophet, Lightspeed, and foreUP. The platform replaces manual paper forms, phone payments, and data entry with automated workflows, real-time reporting, and direct POS reconciliation.

Product overview

Golf EMS is a unified Registration Payment Software Platform designed specifically for golf clubs, featuring a core platform with integrated modules and pricing tiers. The core Golf EMS Platform provides online event and program registration, payment processing, and POS integration. Two primary pricing plans are offered: the Flexible Plan ($30/month or $270/year) with transaction fees paid by registrants, and the High Volume Plan ($240/month) allowing clubs to set and retain their own transaction fees. The Free Service Plan offers no monthly fees with per-transaction charges. The Event Organizer Registration Service provides specialized tools for third-party event organizers and charity tournaments. Key integrated features include the Custom Form Builder with unlimited form creation and cloning, Automated Reporting & Payment Tracking with real-time insights, Participant Management with team organization, Promo Codes & Waitlist Management, POS Integration Services connecting to Club Prophet, Lightspeed, and foreUP via API, and eVoucher Marketing for package promotions. The platform also integrates with Golf Genius and Gallus Golf for tournament management and exports.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf EMS Platform Core cloud-based SaaS registration and payment platform for golf clubs and courses, enabling online registration for tournaments, leagues, camps, memberships, and special events with payment processing and POS integration. Sold to golf club operators and owners as the primary product offering.
• Event Organizer Registration Service Specialized registration service for third-party event organizers and charity tournaments, with separate pricing ($199 one-time setup, $99 yearly renewal, no monthly fees, $2.95 per-order transaction fee paid by registrant). Designed for charities, nonprofits, and corporations running golf tournaments and outings.

Quantifiable outcome

• 80-90% reduction in admin work for registration processes
• +6 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• foreUPcoreTechnology or Integration · 1 January 2025foreUP integration announced for 2025, allowing foreUP users to access Golf EMS registration and payment tools for events, memberships, academies, and programs. This adds to Golf EMS's existing robust ecosystem of technology partnerships.
• Club ProphetcoreTechnology or IntegrationIntegration partnership allowing Golf EMS to automatically push sales data directly into Club Prophet POS system. Enables real-time synchronization of registration and payment data, eliminating manual entry. Golf EMS collects user data and securely pushes it through the payment gateway and into Club Prophet without manual intervention.
• LightspeedcoreTechnology or IntegrationLightspeed POS integration enables seamless data synchronization between Golf EMS registrations and Lightspeed point-of-sale. Real-time data push streamlines club management and improves customer experience by eliminating data discrepancies and inefficiencies.
• Golf GeniussupportingTechnology or IntegrationGolf EMS export feature allows pre-formatted files to be uploaded to Golf Genius, automatically populating required fields for tournament management. Enables seamless data transfer for tournament operations.
• Gallus GolfsupportingTechnology or IntegrationSimilar to Golf Genius integration, Gallus Golf integration allows export of registration data directly into Gallus Golf tournament management platform for seamless tournament operations.
• PayPalcoreTechnology or IntegrationPayPal is the exclusive payment processor for Golf EMS, providing secure payment processing for events. Funds are deposited directly into organizers' PayPal accounts overnight. Supports both PayPal payments and credit card transactions through PayPal's infrastructure.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Eventbrite: Eventbrite is a general-purpose event registration and ticketing platform with broad consumer awareness. It is often considered a substitute for Golf EMS by golf event organizers running charity and corporate outings, though it lacks deep golf-specific workflows and POS integration.
• foreUP Golf Software: foreUP is a golf course management platform offering tee-sheet booking, POS, marketing, and league/event management. As a 2025 integration partner of Golf EMS, foreUP also competes more broadly by bundling tee times, marketing tools, and basic registration as part of its suite.
• Lightspeed Golf: Lightspeed Golf is a cloud-based POS and course management platform built specifically for golf businesses, including tee sheets, inventory, and online booking. As a Golf EMS integration partner, Lightspeed also competes for the broader club-operations technology stack, including online registration.
• Club Prophet Systems: Club Prophet provides point-of-sale and management software for golf and country clubs, including tee sheets, member management, and event tools. Golf EMS integrates deeply with Club Prophet, but the broader Club Prophet platform competes for the same club software wallet, including event workflows.

Others

• Square Appointments: Square Appointments is a broader small-business booking, payment, and POS platform from Block that, while not golf-specific, is sometimes used as a low-cost alternative for clubs needing simple registration and payment acceptance for clinics and camps.

Direct peers

• ClubReady: ClubReady is a full-suite golf club management SaaS offering tee sheets, POS, payments, and member management. It competes with Golf EMS in the registration and payments layer and overlaps on POS, membership billing, and event workflow features for golf facilities.
• Gallus Golf: Gallus Golf is a golf marketing and event management platform focused on member engagement, custom apps, and tournament experiences. Golf EMS currently exports data into Gallus, but Gallus also offers event and registration functionality targeting the same golf facility customers.
• TeeSnap: TeeSnap provides online tournament registration and event management software for golf courses and outing organizers, including custom forms, payment processing, and reporting. It overlaps directly with Golf EMS's core use cases of running tournaments, leagues, and outings for the same golf-club buyer.
• Golf Genius Software: Golf Genius is a leading tournament management platform for golf clubs, used for scoring, pairings, and event administration. Golf EMS integrates with it as a complementary registration front-end, but both ultimately address how clubs run competitive golf events, making Golf Genius a close adjacent competitor for registration-driven use cases.
• Jonas Club Software: Jonas Club Software is a comprehensive private club management platform serving golf and country clubs with accounting, member management, and event registration modules. It overlaps with Golf EMS in event and tournament registration for the same golf-club customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GolfEMS1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golf EMS