WED2B

Name

WED2B

Website

https://wed2b.co.uk

Company type

Private

Founded year

2009

Headcount range

251–500 employees

Short description

WED2B is a privately held, UK-based bridalwear retailer founded in 2009 and headquartered in Milton Keynes. It sells wedding gowns, bridesmaid dresses, and accessories directly to brides and bridesmaids through multi-store physical retail and its wed2b.com ecommerce channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Milton Keynes

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

WED2B is a UK-based bridal retailer that sells wedding gowns, bridesmaid dresses, and bridal accessories to brides and their wedding parties. The company operates physical stores across the United Kingdom and an online channel via wed2b.com, offering an assortment of own-label bridal wear and complementary accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Gowns

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Pronovias: Global bridal fashion house headquartered in Barcelona with a network of branded stores and wholesale distribution. Competes with WED2B in the mid-to-premium bridal gown segment across multiple geographies.
• BHLDN: Anthropologie/URBN-owned bridal retail brand selling gowns, bridesmaid dresses, and accessories via stores and e-commerce. Highly comparable on product mix and target bride customer, though positioned at a slightly higher price point.
• Justin Alexander: Global bridal designer and manufacturer with wholesale distribution through authorized retail partners. Comparable mid-market positioning and channel structure to WED2B.
• David's Bridal: Largest dedicated bridal retailer globally (currently private after a 2018 take-private) operating a multi-store chain selling wedding gowns, bridesmaid dresses, and accessories. Direct comparability with WED2B on category, customer, and store-based distribution model.
• Maggie Sottero Designs: Designer, manufacturer, and wholesaler of bridal gowns distributed through a global network of authorized retailers. Directly comparable mid-market bridal product offering to WED2B's assortment.

Broad incumbents

• ASOS: UK-based online fashion retailer with a dedicated bridal and occasion-wear category. Competes with WED2B for brides and bridesmaids via a digital-first, broader-assortment model with lower price points.
• John Lewis & Partners: UK department store with a dedicated bridal wear offering across gowns, bridesmaid dresses, and accessories. Competes with WED2B on occasion wear, gift registries, and bridal gifting categories.
• House of Fraser: UK department store carrying bridal and occasion wear as part of a broader fashion assortment. Overlaps with WED2B on UK high-street bridal customers across multiple cities.

Emerging players

• Azazie: Direct-to-consumer online bridal and bridesmaid dress retailer offering made-to-order gowns at accessible price points. Emerging competitor to WED2B's mid-market positioning via pure-play e-commerce.

Regional players

• Monsoon: UK-based occasion wear and accessories retailer with bridal-adjacent lines including bridesmaid and mother-of-the-bride dresses. Comparable UK footprint and demographic customer base to WED2B.

Market position

Customer concentration

• Xx.com/wed2b
• Facebookfacebook.com/WED2B

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WED2B