What Studio 1847 does

Studio 1847 is a B2B branded content studio that produces editorial, video, interactive, and promotional content for brands across industries. Founded in 2010 and headquartered in Chicago, the studio operates as a wholly-owned subsidiary of Tribune Publishing, distributing client content through Tribune's portfolio of major metropolitan newspapers — including the Chicago Tribune, New York Daily News, Orlando Sentinel, Baltimore Sun, Hartford Courant, Sun Sentinel, Morning Call, Daily Press, and Virginian-Pilot. The studio's core offerings are structured as professional services engagements, ranging from single articles and short-form video to multi-year, multi-format content programs incorporating animated video, podcasts, interactive infographics, quizzes, sweepstakes, and data-collection campaigns.

The studio's technology stack is primarily a creative-services production capability rather than a software platform: no proprietary APIs, SDKs, or developer-facing infrastructure are referenced, and no AI/ML capabilities are disclosed. The technical differentiation lies in editorial production workflows, interactive web experiences, and the integration of promotional mechanics (sweepstakes, instant redemption, lead capture) into editorial content. Notable franchise content series include "Make It With Menards," "Locally Grown" for Jewel-Osco, and "Chicago Strong" cause marketing initiatives, each combining video, editorial, and promotional components.

Studio 1847's go-to-market is sales-led and consultative, with quote-based pricing and engagement scopes tailored to client budget. Customer concentration spans mid-market and enterprise clients across retail (Menards, Jewel-Osco, Geissler's), real estate (Rocket Homes), pharmaceutical and healthcare (Flexion Therapeutics, GBMC), and government tourism (St. Lucia Tourism Board). The studio has no independent funding, no disclosed headcount detail within the 101–250 range, and no disclosed revenue, operating as a strategic subsidiary that monetizes Tribune Publishing's distribution assets and brand trust to deliver branded content in "safe, trusted environments."

Name

Studio 1847

Legal name

Studio 1847

Website

https://studio1847.io

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Studio 1847 is a Chicago-based B2B branded content studio, operating as a subsidiary of Tribune Publishing, that produces editorial, video, interactive, and promotional content for brands across retail, healthcare, real estate, and government, distributed through Tribune's major metropolitan newspaper portfolio.

Ownership category

akta.pro rank

Product category

Branded Content Production Services

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

Keywords

• Branded content production
• Content marketing services
• Custom video production
• Interactive content experiences
• Native advertising studio

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Branded Content Services: Studio 1847 generates revenue by creating branded content for external brands. Services span video production, articles, infographics, interactive content, and multimedia experiences. Engagement sizes range from single content pieces to multiyear comprehensive content programs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Studio 1847 is the branded content studio of Tribune Publishing that creates custom branded content for brands across all industries and sizes. Its offerings span articles, blog posts, infographics, listicles, animated and customized videos, podcasts, interactive content experiences, and branded promotions (sweepstakes, contests, offers). Projects range from single content pieces to multiyear multimedia content programs, with distribution through Tribune Publishing's portfolio of trusted local newspaper brands including Chicago Tribune, New York Daily News, Orlando Sentinel, and Baltimore Sun.

Product overview

Studio 1847 is the branded content studio of Tribune Publishing, offering a unified suite of content marketing services rather than a software product. The core offerings consist of branded content solutions (articles, blog posts, infographics, listicles), video content production (animated videos, podcasts, customized video series), and interactive content experiences (interactive infographics, quizzes, polls). Add-on capabilities include branded promotions combining sweepstakes and offers with content, and data collection campaigns using interactive elements to capture qualified leads. The studio leverages Tribune Publishing's portfolio of iconic newspaper brands (Chicago Tribune, New York Daily News, Baltimore Sun, Orlando Sentinel) as trusted publishing environments for client content. Notable branded campaign sub-products include the 'Make It With Menards' video series, 'Locally Grown' for Jewel-Osco, and 'Chicago Strong' cause marketing initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Branded Content Solutions Custom branded content creation including articles, blog posts, infographics, and listicles designed to engage consumers in trusted Tribune Publishing publisher environments. Sold to brands seeking authentic storytelling and audience reach.
• Video Content Production Production of animated videos, customized videos, podcasts, and episodic video series featuring brand storytelling and product showcases for brands across industries.
• Interactive Content Experiences Immersive digital content experiences incorporating interactive infographics, quizzes, polls, and multimedia elements designed to drive consumer engagement and capture consumer data for brand clients.
• Branded Promotions Promotional campaigns incorporating sweepstakes, contests, instant redemption codes, and in-store offers combined with branded content to drive conversions and lead generation for brand clients.
• Data Collection Campaigns Interactive lead capture campaigns using quizzes, polls, and surveys that qualify leads and build opt-in email lists for brand clients' marketing databases.

Quantifiable outcome

• 10x ROI achieved by vision care office combining branded content and promotions

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Tribune PublishingcoreStrategic or Co-development PartnerStudio 1847 is the branded content studio of Tribune Publishing. The parent company provides access to iconic publishing brands including Chicago Tribune, New York Daily News, Orlando Sentinel, Baltimore Sun, Hartford Courant, Sun Sentinel, Morning Call, Daily Press, and Virginian-Pilot, which are used to distribute branded content to targeted audiences.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• BBC StoryWorks: BBC Global News' commercial content studio producing branded video, articles, and interactive storytelling for global brands. Comparable scale and breadth of publisher-affiliated content services.
• T Brand Studio (The New York Times): New York Times' in-house branded content studio producing articles, videos, and interactive pieces for advertisers within NYT's trusted news environment. Most directly comparable peer given shared publisher-owned branded-content studio model.
• Bloomberg Media Studios: Bloomberg's branded content and custom media studio producing data-driven content, video, and events for B2B and consumer brands. Comparable news-brand-led content studio targeting premium advertisers.
• Vox Creative: Vox Media's branded content studio producing custom editorial, video, and podcast campaigns across Vox's portfolio. Comparable publisher-affiliated studio with similar multi-format offerings.
• National Geographic Creative Works: National Geographic's branded content division producing storytelling-driven video and editorial campaigns for global brands. Comparable premium publisher-branded content studio.
• Courageous Studios (CNN): CNN/Warner Bros. Discovery's branded content studio creating video-first campaigns distributed across CNN platforms. Comparable publisher-owned content studio with news-brand distribution leverage.
• The Atlantic's Branded Content Studio: The Atlantic's branded content division creating narrative-driven editorial campaigns for brands, leveraging The Atlantic's journalism credibility and audience. Closely comparable in model and content formats.
• Forbes BrandVoice: Forbes' native advertising and branded content platform where advertisers publish content within the Forbes environment. Comparable publisher-based branded-content distribution model.
• Washington Post BrandStudio: The Washington Post's branded content studio producing sponsored editorial, video, and interactive content within WaPo's news environment. Comparable publisher-affiliated branded content studio serving enterprise clients.
• Dotdash Meredith Custom Content: Meredith Corporation / Dotdash Meredith's branded content studio producing custom content across portfolio of iconic magazine and digital brands. Comparable diversified-publisher content studio with multi-format offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/1847studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio 1847