Roe Brothers
- Company typePrivate
- Founded1885
- HeadquartersFlorida, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Roe Brothers firmographics
Firmographics- Name
- Roe Brothers
- Legal name
- Roe Brothers, Inc.
- Website
- https://roelumber.com
- Company type
- Private
- Founded year
- 1885
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Roe Brothers industry classification
Industry- Product category
- Lumber and Building Materials Retail
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444), Home Centers (444110), Building Material and Supplies Dealers (4441)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Lumber & Timber Retail (Dimensional Lumber, Plywood, OSB) (CRAIAEAA)
- akta.pro secondary industries
- Siding & Exterior Cladding Retail (Vinyl, Fiber Cement, Trim) (CRAIAEAD), Structural & Framing Components Retail (Trusses, Joists, Beams, Engineered Wood) (CRAIAEAJ)
Keywords
Where Roe Brothers is headquartered
LocationHeadquarters
- HQ city
- Florida
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Roe Brothers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Retail Building Materials Sales: Direct retail sales of lumber, hardware, tools, building materials, and home improvement products through physical storefront and Do It Best online/marketplace platform. Revenue generated from individual transactions with builders, remodelers, and homeowners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Retail pricing for individual customers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Roe Brothers product offering
Product offeringCore offering
Roe Brothers is a full-service retail lumber and building materials supplier operating a 10+ acre facility with a covered lumberyard, showroom, paint center, warehouses, and dedicated metal roofing building. The company sells lumber, paint, cabinetry, decking, roofing, flooring, doors, windows, hardware, tools, and lawn & garden products directly to builders, remodelers, and DIY homeowners through its physical storefront and the Do It Best online marketplace. It also offers complimentary kitchen and bath design consultation through an in-house Design Studio.
Product overview
Roe Brothers is a building materials and lumber retailer offering a comprehensive portfolio of construction and renovation products through its physical locations. The company operates as a multi-category building supply store with no unified software platform—it provides lumber and building materials, hardware and tools (Milwaukee, DeWalt), premium paint (Farrow & Ball, Pratt & Lambert), cabinetry (Bertch, Tribeca, Wellborn & Forest, Primary Kitchens, Candlelight, Nova), countertops (quartz, granite, marble, porcelain, wood), decking (Azek, TimberTech, Moisture Shield), exterior siding (James Hardie, Everlast, Thermory), roofing (Certainteed, Fabral), flooring (Shaw, Berry Alloc, Daltile), doors (Reeb Therma-Tru), windows (Marvin), lawn & garden (Scotts, Ortho, Fiskars), workwear (Blaklader), and services including U-Haul rentals and propane filling. The company connects with Do It Best for e-commerce/online ordering capabilities and Ship to Store delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Lumber Products
- Paint and Decorating Products
- Kitchen and Bath Cabinetry
- Composite Decking
- Metal Roofing Products
- Residential Roofing Products
- Flooring Products
- Windows and Doors
- Siding Products
- Tools and Power Equipment
- Hardware and Fasteners
- Lawn and Garden Products
- Workwear
- Kitchen and Bath Design Consultation
- Propane Filling
- U-Haul Truck Rental
Quantifiable outcome
- Number 1 lumber & building product distributor in Lower Orange County
- +1 more outcomes
Companies that use Roe Brothers
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Roe Brothers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Roe Brothers partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Farrow & BallcoreAuthorized stockist and tinting specialist for Farrow & Ball paint and wallpaper. Roe Brothers is the ONLY authorized Farrow & Ball dealer in the Lower Hudson Valley - Orange, Rockland, Sullivan, Ulster, Delaware County. Serves customers within 200 mile radius.
- Bertch CabinetryminorPartner cabinet manufacturer for kitchen and bath showroom. Bertch is one of the premium American cabinet makers featured in the Roe Brothers design studio.
- Do It Best CorporationcoreRoe Brothers is a proud member of Do It Best Corp, enabling access to their wide selection of merchandise, local warehouse ordering with quick delivery, and online ordering through their website with ship-to-store or ship-to-address options.
- Milwaukee ToolminorStocking dealer for Milwaukee Tool products including M12, M18, and MXFuel lines. Offers Packout Modular Storage System and apparel/workwear.
- Tribeca CabinetryminorPremium American cabinet maker partnered with Roe Brothers for kitchen and bath showroom offerings.
- Wellborn & Forest (WF Cabinetry)minorSemi-custom wood kitchen and bath cabinetry manufacturer. Originally known as Wellborn Forest, now WF Cabinetry with 200,000 sq ft facility in Alabama.
- TimberTech (Azek)minorPremium composite decking brand ranked #1 in quality for decking in 2020. Offers low-maintenance alternative to treated wood.
- Marvin Windows and DoorsminorPremium window and door brand offered in Roe Brothers' expanded Window and Door Department. Custom, energy-efficient options for replacement and new projects.
- FabralminorPremier metal roofing and siding supplier for agricultural, post frame, architectural, industrial, commercial and residential applications. Roe Brothers has an entire building dedicated to Fabral products.
- National Hardware, National Nail, CAMO Fasteners, Hillman, Grip Rite, Kwikset, Schlage, Master Lock, FastenMaster, Simpson Strong TieminorVarious hardware brands stocked at Roe Brothers including fasteners, locks, security products, and structural connectors.
- Emtek HardwareminorCustom door and cabinet hardware with build-to-order options. Handcrafted in Industry, California with quick 2-3 business day turnaround.
- Shaw Flooring, Berry Alloc, DaltileminorMajor flooring manufacturers providing laminates, tile, hardwood, porcelain, ceramic, glass and natural stone materials.
- CertainTeedminorResidential architectural shingles with QuadraBond technology. Roe Brothers carries full line including ice guard, felt papers, drip edge, and roof ventilation systems.
- Moisture ShieldminorComposite decking with Solid Core Technology. Only composite deck board in industry that can be installed in ground, on ground, or underwater. Zero structural field failures in 30+ years.
- James HardieminorFiber cement siding - #1 brand in North America with over 10 million homes installed. 30-year non-prorated limited warranty.
- Madison WoodminorPressure treated lumber supplier from Virginia. Features mold inhibitor, preservative treatment, propane-powered dry kilns, and weather-resistant wrapping.
- Blaklader WorkwearminorOnly retailer carrying Blaklader Workwear in the Lower Hudson Valley region. Premium workwear with lifetime warranty on seams.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Roe Brothers competitors and assessment
Company assessmentBroad incumbents
- True Value: Hardware cooperative serving independent retailers across the U.S. Roe Brothers operates a comparable business model as an independent hardware/lumber retailer; True Value represents the cooperative-format alternative to Do It Best.
- Lowe's: Second-largest U.S. home improvement chain, with strong pro-builder and DIY assortment in lumber, paint, tools, and kitchen/bath. A direct broad-line competitor to Roe Brothers for both DIY homeowners and professional contractors in the Hudson Valley.
- Home Depot: Largest U.S. home improvement retailer with broad assortment across lumber, building materials, tools, paint, and kitchen/bath. Competes with Roe Brothers across virtually every category but at a much larger national scale and lower-touch service model.
- Menards: Privately held Midwestern home improvement chain with strong lumber, building materials, and millwork assortment. Comparable on private ownership, contractor focus, and full-line yard/store format.
Direct peers
- ABC Supply Co. Largest wholesale distributor of roofing, siding, and building products in North America. Roe Brothers overlaps directly on roofing, siding, and exterior product distribution, with ABC operating a branch-based model serving pro contractors.
- BMC: National provider of building materials, millwork, and components to professional builders, including lumber, structural components, windows, and doors. Overlaps Roe Brothers in lumber distribution and the kitchen/bath component supply to pros.
- Carter Lumber: Family-owned regional lumber and building materials retailer serving professional builders, remodelers, and DIY customers across the Midwest and Mid-Atlantic. Closely mirrors Roe Brothers on single-family ownership, contractor/DIY mix, and full-service yard model.
- 84 Lumber: One of the largest privately held lumber and building materials retailers in the U.S., operating company-owned stores and contractor-focused yards. Directly comparable to Roe Brothers on category mix (lumber, building materials, contractor service) and family-owned origin, though at vastly larger scale.
- Mead Lumber: Family-owned lumber and building materials dealer founded in 1910, serving builders, remodelers, and homeowners across the Upper Midwest. Directly comparable on multi-generational family ownership, pro-builder focus, and full-line yard/showroom model.
- Ace Hardware: Hardware retail cooperative serving independent neighborhood hardware stores. Comparable to Roe Brothers on independent-retailer cooperative structure (similar to Do It Best), hardware/paint/tool assortment, and community-based local service model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Roe Brothers social profiles
Digital presenceRoe Brothers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roe Brothers leadership team
Management profileNumber of profiles
Profiles5 records
Roe Brothers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roe Brothers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roe Brothers
What does Roe Brothers do?
Roe Brothers is a full-service retail lumber and building materials supplier operating a 10+ acre facility with a covered lumberyard, showroom, paint center, warehouses, and dedicated metal roofing building. The company sells lumber, paint, cabinetry, decking, roofing, flooring, doors, windows, hardware, tools, and lawn & garden products directly to builders, remodelers, and DIY homeowners through its physical storefront and the Do It Best online marketplace. It also offers complimentary kitchen and bath design consultation through an in-house Design Studio.
Is Roe Brothers a public or private company?
Roe Brothers is a private company. It is classified as family owned and is currently operating.
When was Roe Brothers founded?
Roe Brothers was founded in 1885. It employs 11 to 50 people.
Where is Roe Brothers based?
Roe Brothers is headquartered in Florida, United States, in the North America region.
How does Roe Brothers make money?
One revenue line is on record: retail Building Materials Sales.
Who are Roe Brothers's main competitors?
Broad incumbents on record are True Value, Lowe's, Home Depot and Menards. Direct peers are ABC Supply Co., BMC, Carter Lumber, 84 Lumber, Mead Lumber and Ace Hardware.
Does Roe Brothers have an API?
No public API is recorded for Roe Brothers.
What industry is Roe Brothers in?
Roe Brothers's product category is Lumber and Building Materials Retail. Its primary akta.pro industry code is CRAIAEAA, Lumber & Timber Retail (Dimensional Lumber, Plywood, OSB), with a secondary code of CRAIAEAD, Siding & Exterior Cladding Retail (Vinyl, Fiber Cement, Trim). Its NAICS code is 444 and its SIC code is 5211.