Reddy Anna Book

What Reddy Anna Book does

Reddy Anna Book is an India-focused online betting ID aggregator platform headquartered in Pune, India, founded in 2010. The company operates as a direct-to-consumer gateway providing verified betting IDs that grant users access to multiple international betting exchanges, including Betfair Exchange, Sky Exchange, Diamond Exchange, 99Exchange, and World777. The core product portfolio centers on Cricket ID, Casino ID, IPL Betting ID, and Online Betting ID, with add-on offerings including Demo ID, Satta ID, Fantasy Games, and Horse Race Betting. The platform covers 100+ sports markets and live casino games (Teen Patti, Andar Bahar, Roulette, Baccarat, Blackjack), with ball-by-ball live odds for cricket formats including IPL, T20, ODI, and Test matches.

The underlying technology is mobile-first and built around a WhatsApp-based ID delivery system that issues login credentials, platform links, and deposit guides within 60 seconds of user contact. The platform supports Android via APK distribution and iOS via web-based access, integrates with Indian payment rails (UPI, PhonePe, GPay, Paytm, Net Banking, IMPS, and crypto), and employs 256-bit encryption on its withdrawal portal with 24/7 fraud monitoring. Distribution is hybrid: a 200+ offline branch network across India complements the digital WhatsApp-first acquisition model.

The business model is transaction-fee-based: the platform does not charge an upfront fee for ID issuance but monetizes through commissions or volume-based arrangements with the underlying betting exchanges. The company claims a customer base exceeding 10 lakh (1M+) verified users across nine Indian states, with a headcount of 51-100 employees. The platform holds Curacao eGaming certification and E-Gaming Federation approval. The founder, Reddy Anna, leads the company as Platform Director and Chief Strategist.

Name

Reddy Anna Book

Legal name

Reddy Anna Book

Website

https://reddyannabookss.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Reddy Anna Book is an India-focused online betting ID aggregator platform founded in 2010 that provides Indian consumers with verified single-ID access to multiple international betting exchanges (Betfair, SkyExchange, Diamond, 99Exchange, World777) across cricket, live casino, and 100+ sports markets.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Gambling Industries (7132)

SIC

Finance Services (6199)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

Keywords

• Online betting platform
• Cricket betting IDs
• Sports betting exchange
• Live casino gaming
• Betting ID provider

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Betting Exchange ID Provision: Provides verified betting IDs that grant users access to multiple betting exchanges. Revenue derived from the betting activity on these platforms - likely through transaction fees, commissions, or volume-based arrangements with the exchanges (Betfair, SkyExchange, Diamond Exchange, 99Exchange, World777). The platform acts as an authorized ID provider/gateway for these exchanges in the Indian market.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Reddy Anna Book provides verified online betting IDs that grant Indian users instant access to multiple betting exchanges (Betfair, SkyExchange, Diamond Exchange, 99Exchange, World777). The platform covers live cricket betting, football, kabaddi, tennis, horse racing, and live casino games under a single ID, with WhatsApp-based ID delivery in under 60 seconds and 24/7 withdrawals via Indian payment methods (UPI, PhonePe, GPay, Paytm, Net Banking, IMPS).

Product overview

Reddy Anna Book is India's original online betting ID platform (operating since 2010) that serves as a unified gateway providing verified betting IDs for accessing multiple betting exchanges and gaming products. The core product portfolio centers on Cricket ID, Casino ID, IPL Betting ID, and Online Betting ID — each functioning as a personal access key that enables users to bet across various sports formats, live casino games, and specialized betting markets. Additional offerings include Demo ID (for practice), Satta ID (for number games), Fantasy Games, and Horse Race Betting. The platform also provides native mobile applications for Android (APK) and iOS (web-based PWA). Users access Betfair Exchange, Sky Exchange, Diamond Exchange, 99Exchange, and World777 through their Reddy Anna Book ID, creating a multi-exchange aggregator model.

Differentiator

Problem solved

Functional benefit

Brands

• Betfair Exchange ID: Access to Betfair Exchange platform through Reddy Anna Book ID, offering high liquidity in cricket, football, and horse racing markets.
• Sky Exchange ID
• Diamond Exchange ID
• 99Exchange ID
• World777 ID
• Cricket ID
• Casino ID
• IPL Betting ID
• Online Betting ID
• Demo ID
• Satta ID

Products and services

• Cricket ID

Quantifiable outcome

• 10 Lakh+ verified users served since 2010
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Betfair ExchangecoreTechnology or IntegrationReddy Anna Book provides verified IDs that grant users access to the Betfair Exchange platform - one of the largest betting exchanges globally. Known for high liquidity in cricket, football, and horse racing markets. Users can access live cricket betting, expert cricket analysis, IPL/T20/ODI/Test betting through this integration.
• Sky ExchangecoreTechnology or IntegrationPopular betting exchange among cricket and football bettors. Reddy Anna Book provides access to Sky Exchange through its ID system. Offers wide range of sports markets with live betting options, valuable promotions, and easy-to-use interface.
• Diamond ExchangecoreTechnology or IntegrationBetting exchange frequently used by exchange bettors in South Asia with strong focus on cricket and live betting markets. Reddy Anna Book enables access to Diamond Exchange's secure platform with live sports betting options and live casino features.
• 99ExchangecoreTechnology or IntegrationKnown for exchange-style sports betting and live markets. Popular during major cricket tournaments. Reddy Anna Book provides access to 99Exchange's full suite of sports and casino games with daily promotional offers.
• World777coreTechnology or IntegrationPrestigious betting platform offering sports exchange access along with casino products. Best platform for cricket enthusiasts according to Reddy Anna Book. Features live cricket match betting, casino games access, and attractive bonus packages.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Betway: Established global sportsbook with notable India marketing around cricket, football, and casino. Overlaps directly with Reddy Anna's core offering (cricket betting, live odds, casino) and competes for the same Indian user.
• Bet365: Largest global online sportsbook with extensive cricket market depth (IPL, Test, T20 leagues). Represents the global incumbent against which Reddy Anna differentiates on India-specific UX, WhatsApp onboarding, and local payments.
• Parimatch: International sportsbook with a strong India presence focused on cricket and football, including IPL-targeted campaigns. Comparable on product breadth (sportsbook + casino + live) and Indian customer base.
• Betfair Exchange: Largest global peer-to-peer betting exchange, integrated via Reddy Anna Book IDs for Indian users. Operates directly in many jurisdictions and represents the incumbent that Reddy Anna routes Indian traffic to — a peer in product (exchange-based betting) if not in distribution model.
• 1xBet: Global online sportsbook with explicit India-facing cricket product (IPL, international cricket), live odds, and casino. Competes with Reddy Anna for the same Indian cricket-betting wallet at far larger scale and broader footprint.

Emerging players

• Dream11: India's largest fantasy sports platform, legally operating under games-of-skill frameworks in most states. Not a direct peer in real-money betting but shares the same Indian cricket-fan wallet and represents the regulated destination Reddy Anna could pivot toward.
• MPL (Mobile Premier League): Indian mobile gaming and fantasy platform with cash contests that operates legally under skill-gaming frameworks. Adjacent competitor for the Indian cricket and casual gaming wallet, and the regulated alternative Reddy Anna could seek to reposition into.

Direct peers

• Sky Exchange: Betting exchange partnering with Reddy Anna Book for Indian-user onboarding; also serves Indian bettors with cricket, football, and live markets, making it both partner and direct market-side competitor for the same end user.
• Diamond Exchange: South-Asia-facing betting exchange heavily used for cricket and live in-play markets, integrated via Reddy Anna IDs. Competes for the same Indian cricket-betting user wallet with similar liquidity and product mix.
• Mahadev Book: India-focused online betting ID platform operating an almost identical aggregator/gateway model for cricket betting, exchange access, and WhatsApp-based onboarding. Cited within the company's own management-team references, indicating direct market overlap with Reddy Anna Book.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/reddyannabookx
• GitHubgithub.com/reddyannabooks
• Pinterestpinterest.com/reddyannabookks

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reddy Anna Book