What Mahadev Book does

Mahadev Book (also known as Mahadev Online Book and currently operating under the modified brand 'Mahaadev') is an online betting platform that provides Indian sports bettors with instant betting IDs and wagering access via WhatsApp. Founded in 2018 and operated from Dubai by promoters including Saurabh Chandrakar and Ravi Uppal, the platform supports betting on cricket, football, tennis, volleyball, basketball, table tennis, virtual sports, and casino-style games such as roulette, blackjack, poker, and Teen Patti, and has expanded into political outcome betting. Product distribution runs through agent networks on WhatsApp and aggregator websites such as topcricketids.com, with deposits and withdrawals executed via UPI, net banking, and digital wallets, and no formal KYC onboarding.

The underlying technology is a mobile-friendly web betting exchange with no public API, no mobile app, no proprietary model, and no disclosed AI or ML capabilities; the principal technical differentiator is operational rather than algorithmic, namely WhatsApp-direct ID issuance that bypasses traditional registration. Revenue is generated through transaction fees and commissions on user betting activity, with no publicly disclosed pricing tiers. The platform is the subject of an ongoing Enforcement Directorate money laundering investigation launched in 2024, with cumulative asset attachments exceeding ₹3,765 crore and an alleged annual run-rate of ₹4,000–5,000 crore in illegal cricket betting proceeds. After being banned, the platform resumed operations under the modified brand 'Mahaadev', evidencing resilience through rebranding rather than through product or technology differentiation.

Name

Mahadev Book

Legal name

Mahadev Book

Website

https://topcricketids.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Mahadev Book is an offshore-operated (Dubai-based) online sports and casino betting platform that serves Indian consumers via WhatsApp-issued betting IDs, with cricket as its anchor vertical and an alleged annual run-rate of ₹4,000–5,000 crore under Enforcement Directorate investigation.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Gambling Industries (7132)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industry

Payments, Wallets & Cashiering for Sports Betting (MPAEACAG)

Keywords

• Online cricket betting
• Sports betting platform
• Casino gaming platform
• Betting ID services
• Mobile wagering platform

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Betting Transaction Fees: Platform generates revenue through transaction fees and commissions on user betting activities across sports and casino games

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Mahadev Book is an India-targeted online betting platform that issues betting IDs via WhatsApp for wagering on cricket and other sports as well as casino-style games. Users receive an ID after contacting an agent, then access a mobile-friendly web interface supporting deposits and withdrawals through UPI, Net Banking, and digital wallets, with 24/7 customer support.

Product overview

Mahadev Book is a single unified online betting platform that provides Indian users with betting identification services for sports wagering and casino gaming. The platform operates primarily through WhatsApp-based instant ID registration and supports deposits and withdrawals via UPI, Net Banking, and digital wallets. Users can access cricket betting, football, tennis, volleyball, basketball, table tennis, casino games (roulette, blackjack, poker, Teen Patti), and virtual sports through a mobile-friendly interface with 24/7 customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• Mahadev Book Online Betting Platform An online betting platform for Indian users that provides betting IDs (issued via WhatsApp agents) for wagering on cricket, football, tennis, volleyball, basketball, table tennis, and virtual sports, as well as casino-style games including roulette, blackjack, poker, and Teen Patti, with deposits and withdrawals via UPI, Net Banking, and digital wallets.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 1xBet: Large international online sportsbook and casino with significant presence in India and cricket markets. Comparable in product breadth (sports + casino), transaction-fee revenue model, and WhatsApp/agent-based acquisition tactics in jurisdictions where direct marketing is restricted.
• Lords Exchange: Direct peer operating in the Indian online sports betting and casino ID market, distributed through the same aggregator sites. Comparable in product mix, target user base, and WhatsApp-driven onboarding.
• Sky Exchange (Sky Betting): Indian online sports betting and casino platform listed on topcricketids.com alongside Mahadev. Comparable in WhatsApp-onboarded IDs, multi-sport coverage, and casino game portfolio targeting Indian consumers.
• Radhe Exchange: Indian online cricket and casino betting ID provider, listed alongside Mahadev on topcricketids.com. Comparable in WhatsApp-based ID delivery, multi-sport and casino offering, and target segment (Indian sports bettors).
• Tiger Exchange (Tiger365): Directly comparable online sports betting and casino ID platform listed alongside Mahadev on topcricketids.com. Both target Indian users with WhatsApp-based instant ID delivery, multi-sport coverage, and similar payment-rail integration.
• GoExchange: Direct peer in the Indian online cricket/sports betting ID ecosystem, also distributed via topcricketids.com. Targets the same Indian user base with WhatsApp-delivered betting IDs, multi-sport coverage, and casino games.
• Reddy Anna Book: Direct peer in the Indian online cricket betting ID market, distributed through the same topcricketids.com aggregator. Operates with a comparable WhatsApp onboarding and cricket/football/casino offering targeting Indian consumers.

Broad incumbents

• Betway: Established international online sportsbook and casino brand with operations in regulated markets. Comparable in offering sports betting and casino games, including cricket, with similar mobile-first product experience.
• Bet365: Global online sportsbook and casino operator. Comparable as a category benchmark for what a fully regulated, large-scale online sportsbook looks like, including multi-sport coverage, casino games, and mobile-first UX — relevant when assessing what a legitimized Mahadev could scale into.
• Dream11 (Dream Sports): India's largest fantasy sports platform with a massive user base. Comparable because it operates in the same Indian online sports wagering category, although Dream11 is a regulated fantasy/skill-gaming product while Mahadev offers real-money betting, making Dream11 a 'what-a-legitimized-version-could-look-like' peer.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/mahadevbookidd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mahadev Book