Interbus

What Interbus does

Interbus AB is a privately held Swedish charter and rental bus operator, founded in 1965 in Gothenburg by brothers Björn and Ulf Kroll. The company provides coach services with professional drivers across eight use cases: airport transfers (Arlanda, Landvetter, Bromma, Malmö), corporate events and Christmas parties, conventions and conferences, sightseeing tours, excursions, cruise and ferry transfers, multi-day trips (including across Europe), and group bookings. Customers range from convention organizers and corporate event planners to travel agencies, cruise operators, schools and municipalities, and private individuals. The company is headquartered at Mårbackagatan 13 in Farsta (Stockholm) and operates regional offices in Gothenburg, Malmö, and Uppsala.

Interbus runs a fleet of 30 modern buses across five specialized classes — tourist buses, conference buses with onboard tables and screens, VIP minibuses, wheelchair-accessible buses (with 500 kg lifts and space for up to seven wheelchairs), and double-deckers up to 75 seats. All vehicles run on HVO (Hydrogenated Vegetable Oil) synthetic diesel, marketed as a fossil-free fuel delivering up to 90% climate impact reduction versus fossil diesel; standard amenities include free WiFi, 220V power outlets, air conditioning, three-point seatbelts, alcohol locks, and onboard kitchenettes on select vehicles. The company holds four ISO certifications (9001 quality, 14001 environmental, 39001 road traffic safety, 45001 occupational health and safety) and maintains its own workshop and laundry facility at the Farsta site.

The business model is transaction-based and quote-driven: customers submit offertförfrågan (quote requests) via website, email, telephone, or post and receive a response within 24 hours. Dedicated booking lines operate in Stockholm, Gothenburg, and Malmö; invoicing is available to business customers with valid organization numbers after credit check. Cancellation terms are 100% charge within 24 hours and 50% within 48 hours of departure. Pricing is not publicly disclosed. Go-to-market relies on a multi-language website (Swedish, English, German, Finnish), direct telephone and email sales, and a 'Stolt partner till Stockholm' co-branding relationship. Since 2020, Interbus has been independently owned by Thomas Power, founder of NTEX, following prior ownership transitions through Tor Line, Nord Pool, Swebus/Nobina, Strömma Turism & Sjöfart, and the Håbo-Mattsson Group.

Name

Interbus

Legal name

Interbus AB

Website

https://interbus.se

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Interbus AB is a privately held Swedish charter and rental bus operator running a fleet of 30 modern coaches from offices in Stockholm, Gothenburg, Malmö, and Uppsala, serving corporate, convention, travel-agency, educational, and private-group customers nationwide on HVO fossil-free fuel.

Ownership category

akta.pro rank

Product category

Charter Bus and Ground Transportation Services

NAICS

Charter Bus Industry (485510), Scenic and Sightseeing Transportation (487)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Coach & Bus Charter Fleet Rental (With/Without Driver) (TLABADAE)

akta.pro secondary industries

Tour Bus Leasing/Rental (Sightseeing) (TLABADAK), Alternative-Fuel Bus & Coach Leasing/Rental (CNG/LNG/Hydrogen) (TLABADAJ), Escorted Coach & Bus Package Tour Operators (THAKADAA)

Keywords

• Charter bus services
• Group transportation
• Airport transfer services
• Corporate event transport
• Sightseeing tour services

Headquarters

HQ city

Huddinge

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Bus Charter and Rental Services: Core revenue from renting buses with professional drivers for various occasions including airport transfers, corporate events, conferences, sightseeing tours, excursions, multi-day trips, cruise transfers, and group bookings. Services are priced per trip/booking with quote-based pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Interbus rents modern tour buses (16 to 75 seats) with professional drivers for corporate events, conventions, airport transfers, sightseeing tours, excursions, multi-day trips, cruise transfers, and private group bookings across Sweden. The fleet runs entirely on HVO (Hydrogenated Vegetable Oil) fossil-free fuel and includes onboard WiFi, power outlets, alcohol locks, and wheelchair accessibility. Services are priced on a quote basis with booking available by phone, email, website, or post.

Product overview

Interbus is a Swedish bus charter and rental company offering a comprehensive portfolio of transportation services. The core offering consists of five bus types (Tourist Bus, Conference Bus, Minibus, Accessible Bus, and Double-Decker Bus) ranging from 16 to 75 seats, all equipped with standard amenities including WiFi, power outlets, and safety features. Services include bus transfers, sightseeing tours, excursions, group bookings, cruise transfers, multi-day trips, corporate events, and convention transfers. The company operates from Stockholm, Gothenburg, and Malmö with a fleet of 30 modern buses, serving both corporate and private customers throughout Sweden.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourist Bus (Turistbuss) Modern, well-equipped tour bus that takes passengers wherever they want, equipped with WiFi, 220V power outlets, AC, WC, three-point belts, and kitchenette. Available for groups of various sizes for hire with a professional driver.
• Conference Bus (Konferensbuss) Conference-equipped bus with tables for group seating and technical equipment for presentations, allowing conferences to begin during travel. Includes TV screens and coffee makers for mobile meetings.
• Minibus (Minibuss) VIP/minibus designed for smaller groups, with discreet dark panes, suitable for management teams or business visits. Equipped with WiFi, AC, and 220V power outlets.
• Accessible Bus (Handikappanpassad buss) Tourist bus with wheelchair lift up to 500 kg, space for up to seven wheelchairs and 29 regular seats. Drivers are trained for safe wheelchair lashing and lift maneuvering.
• Double-Decker Bus (Dubbeldäckare) Double-decker bus with seating for up to 75 people, equipped with WiFi, AC, refrigerator, and 220V power outlet, used for large group transportation.
• Bus Transfer (Busstransfer) Airport transfers to and from Arlanda, Landvetter, Bromma, and Malmö Airport for groups of all sizes. Simple and affordable group ground transportation.
• Sightseeing Tours (Sightseeingturer) Traditional or custom sightseeing tours covering Stockholm, Gothenburg, Malmö and other destinations, with comfortable bus travel for groups.
• Excursions (Utflykter) Short private trips for groups, with a chartered bus allowing stops at restaurants or other locations along the way.
• Group Bookings (Gruppbokningar) Bus rental for groups of 10 or more persons, including ski trips, mountain travel, and customized group travel solutions.
• Cruise Transfers (Kryssningstransfer) Transfers to and from Swedish ports for cruise passengers, with close parking to ships and tracking of all departures.
• Multi-Day Trips (Flerdagarsresor) Extended travel throughout Sweden and Europe, including hotel bookings and guided tours, with groups traveling together in one or more buses.
• Corporate Event (Företagsevent) Reliable bus transportation for company events, Christmas parties, kick-offs, and product launches, with options for bus branding.
• Convention Transfer (Kongresstransfer)

Quantifiable outcome

• Up to 90% reduction in climate impact with HVO fuel compared to fossil diesel

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• StockholmminorOthersStockholm is referenced as a 'proud partner' on Interbus materials. Stockholm serves as one of the three main operating cities for Interbus bus services.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bergkvarabuss: Swedish coach charter and tour bus operator offering nationwide charter, school, and corporate transport across Sweden. Directly comparable to Interbus in fleet-based charter model, customer segments (corporate events, schools, tours), and Swedish geographic focus.
• Flygbussarna Airport Coaches: Specializes in airport shuttle services (Arlanda, Bromma, Landvetter, Sturup) — the same core transfer routes Interbus serves. Direct overlap on airport-transfer business from Sweden's three largest cities.
• Strömma Turism & Sjöfart: Swedish sightseeing and tourism transport operator (former owner of Interbus). Comparable on sightseeing tours, excursions, and tourism-group transport; a likely co-bidder for inbound tourist and cruise-transfer work.
• Säfflebuss: Mid-sized Swedish charter bus operator running coach tours, school transport, and corporate transfers. Closely comparable in fleet size, service mix, and full-fleet ownership model to Interbus.

Broad incumbents

• Nobina Sverige: Sweden's largest public transport bus operator and Interbus's historical parent (via Swebus). Overlaps with Interbus in corporate and charter segments but competes principally in scheduled mass transit and large public tenders.
• Vy Buss: Part of the Nordic Vy Group operating scheduled and charter bus services across Sweden and Norway. Overlaps with Interbus in Nordic corporate and group charter, with broader regional scope and stronger digital booking infrastructure.
• FlixBus (Nordic): European intercity coach network with Swedish routes. Competes with Interbus for long-distance group and event moves but uses a scheduled-route, platform-led model rather than charter.

Emerging players

• Sjövägen / Scandinavian Touring (e.g. SJ group tours): Tour-operator style multi-day package offerings (escorted coach tours) increasingly bundled by larger travel brands. Adjacent to Interbus's multi-day-trip service line and competing for the same escorted-tour customer wallet.

Others

• Samtrans / Tåg i Bergslagen (Mälardalstrafik area operators): Swedish regional and interurban bus/rail operators in the Mälardalen region adjacent to Stockholm. Comparable on Sweden-domestic passenger transport operations, though predominantly scheduled rather than charter.
• NTEX (parent affiliate): Founded by current Interbus owner Thomas Power; provides road freight and logistics. Sister concern to Interbus rather than a competitor, but signals capital and network support that may enable cross-modal offering expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/interbus-ab

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interbus