President

What President does

Président Cheese is a premium French specialty cheese and butter brand founded in 1933 by André Besnier in Laval, France, and currently operated in the United States by Lactalis American Group, Inc., a wholly-owned subsidiary of the privately-held French dairy conglomerate Groupe Lactalis. The brand is the #1 Brie brand and #1 butter brand in France, with over 90 years of artisanship heritage and what the company describes as the widest range of specialty cheeses including the largest array of AOC (appellation d'origine contrôlée) cheeses among cheesemakers. Its US portfolio spans 13+ product categories including Brie (in round, wedge, log, triple crème, and truffle variants), Camembert, Feta, Blue Cheese (Le Blue), Goat's Cheese, Comté (PDO), Manchego (under the Don Bernardo sub-brand), Madrigal & Emmental, Cheese Fondue, Butter, Whipped Crème, and Leerdammer; spreadable cheese sub-brands Rondelé and Pub Cheese extend the portfolio into adjacent consumption occasions.

The underlying production capability rests on French artisan cheesemaking traditions and dairy processing expertise developed since 1933, with protected-designation (AOC/PDO) status for several hero products. The go-to-market is a consumer packaged goods model distributing through major US grocery chains, specialty cheese counters, and food-service/hospitality channels, supported by an online Where to Buy store locator. Revenue derives from one-time retail purchases of branded dairy products; pricing is set at store level and is not publicly disclosed. Customers are primarily household retail consumers (home cooking, entertaining, everyday meals) with a secondary food-service/hospitality segment including restaurants, hotels, and caterers. Brand-building marketing is concentrated on recipe content, cheese education guides (Ultimate Brie Guide, Feta Pairing Guide), and organic social engagement across Instagram, Pinterest, Facebook, and Twitter, with a sustained record of US and international cheese-competition awards supporting premium positioning.

Name

President

Legal name

Président Cheese (operated by Lactalis American Group, Inc.)

Website

https://presidentcheese.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

11–50 employees

Short description

Président Cheese is a premium French specialty cheese and butter brand, founded in 1933 and now operated in the US by Lactalis American Group, Inc. The brand distributes Brie, butter, Feta, Camembert, and other specialty dairy products to household consumers and food-service customers through US grocery chains and specialty cheese counters.

Ownership category

akta.pro rank

Product category

Specialty Cheese and Dairy Products

NAICS

Cheese Manufacturing (311513), Dairy Product Manufacturing (3115)

SIC

Dairy Products (2020)

akta.pro primary industry

Cheese Manufacturing (AFAKAKAB)

akta.pro secondary industries

Ripened Natural Cheese Manufacturing (Semi-Soft, Hard & Blue) (AFAHABAB), Processed Cheese & Cheese Spreads Manufacturing (Slices, Loaves, Spreadable) (AFAHABAD), Cheese Packaging & Portioning (Retail Packs, Snack Packs, Singles) (AFAHABAI)

Keywords

• Premium cheese products
• Artisan butter manufacturing
• Specialty dairy products
• French cheese brand
• Consumer packaged dairy

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Consumer Packaged Goods - Retail: Sale of premium cheese and butter products through retail grocery stores, specialty food retailers, and cheese counters. Revenue derived from consumer packaged goods with household consumer base.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Président is a premium French cheese and butter brand offering a wide portfolio of specialty dairy products including Brie (rounds, wedges, logs, triple crème), Feta, Camembert, Blue Cheese (Le Blue), Comté, Goat's Cheese, Manchego, Madrigal & Emmental, Leerdammer, Cheese Fondue, plus butter (salted, unsalted, spreadable, sea salt), spreadable cheeses under Rondelé® and Pub Cheese® sub-brands, and Whipped Crème. Products are made in France using traditional artisan cheesemaking methods and include the largest array of AOC (appellation d'origine contrôlée) cheeses in France.

Product overview

Président is a premium French cheese and butter brand and one of the world's premier cheesemakers, offering a diverse portfolio of specialty dairy products. The portfolio centers around core cheese categories including Brie (in multiple formats: rounds, wedges, logs, triple crème), Feta (chunks, crumbles, lactose-free), Blue Cheese (Le Blue), Camembert, Goat's Cheese, Comté (PDO), Madrigal & Emmental, Manchego (under Don Bernardo® sub-brand), and Cheese Fondue. The brand extends through sub-brands: Rondelé® (whipped cheese spreads and dips) and Pub Cheese® (aged cheddar spreads). Butter products include salted, unsalted, spreadable, and sea salt varieties. Whipped Crème products complete the offerings. As part of Groupe Lactalis, the brand emphasizes French artisanship traditions with over 75 years of expertise and the widest range of specialty cheeses including the largest array of AOC cheeses.

Differentiator

Problem solved

Functional benefit

Brands

• Rondelé®: Creamy whipped dip and spread brand with flavors like Garlic & Herbs, Garden Veggie, and Mango Habanero.
• Pub Cheese®
• Valbreso®
• Société® Roquefort
• Galbani®

Products and services

• Président® Brie Cheese Soft cow's milk cheese with a buttery and creamy taste, available in multiple formats including Brie Round, Triple Crème Brie Round, Cut & Wrap Brie Wedge Plain, Plain Foil Brie Wedge, Triple Crème Brie Cut & Wrap Wedge, Cut & Wrap Brie Wedge With Herbs, Foil Brie Wedge With Herbs, Wee Brie, Creamy Brie, Brie Log, Brie Log Garlic & Herbs, Creamy Brie With Truffles, and Coeur De Brie, sold to retail consumers and food service customers.
• Président® Butter Premium French butter from France's #1 butter brand, made from high-quality cream and offered in salted bar, unsalted bar, spreadable, and sea salt varieties for spreading, baking, and cooking applications among retail consumers and food service.
• Président® Feta Cheese Crumbly feta cheese with a salty, fresh taste, available in chunk, crumble, and lactose-free varieties for salads, cooking, and cheese boards among retail consumers and food service.
• Président® Blue Cheese (Le Blue) Blue-veined cheese crafted from pasteurized cow's milk in the Auvergne region of France, firm in texture with a soft, mellow taste, sold to retail consumers and food service operators.
• Président® Camembert Soft-ripened cheese with a bloomy rind and creamy core, enriched by an earthy mushroom flavor, sold to retail consumers and food service customers.
• Président® Cheese Fondue

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Groupe LactaliscoreOthersParent company and controlling entity of the Président brand. Groupe Lactalis is a global dairy products leader headquartered in France. Président is one of the world's premier cheesemakers under the Lactalis umbrella.
• ValbresominorOthersSister brand within Lactalis portfolio - gourmet French sheep milk fresh cheese brand known for extremely creamy texture
• SociétéminorOthersSister brand - exquisite French blue cheese brand under the Lactalis family
• GalbaniminorOthersSister brand - authentic Italian cheeses brand within the Lactalis portfolio

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bel Group: Bel Group (The Laughing Cow, Boursin, Babybel, Mini Babybel) is a French-headquartered global cheese and dairy CPG company and one of the most direct competitors to Président in the U.S. specialty and spreadable-cheese aisles.
• Kerrygold: Kerrygold is the Irish premium-butter and cheese brand owned by Ornua, exported heavily to U.S. retail. It competes directly with Président's butter and cheese lines for premium imports and cheese-board occasions.
• Alouette Cheese: Alouette is a U.S. specialty spreadable-cheese brand owned by St. Louis-based multinational Savencia. It competes directly with Rondelé and Pub Cheese in the soft- and spreadable-cheese category at U.S. retail.

Broad incumbents

• Saputo Inc. Saputo is one of the world's largest dairy processors with deep U.S. retail penetration across natural-cheese, cultured, and spread segments (e.g., Frigo, Stella, Treasure Cave). It competes with Président for U.S. cheese shelf space and foodservice contracts.
• Arla Foods: Arla Foods is a multinational dairy cooperative producing cheeses, butters, and yogurts under brands including Castello and Lurpak. It overlaps with Président in premium European-style cheeses and the U.S. butter category.
• Kraft Heinz: Kraft Heinz (Kraft, Cracker Barrel, Breakstone's) is a mass-market dairy and processed-cheese incumbent in U.S. retail. It competes with Président across processed cheese, cream cheese, and shelf-stable cheese segments via broader scale.

Emerging players

• Tillamook County Creamery Association: Tillamook is a premium U.S. dairy cooperative with strong brand equity in cheese, butter, and ice cream. It competes head-to-head with Président in U.S. premium cheese and the branded-butter set at retail.
• Sargento Foods: Sargento is a major U.S. natural and specialty cheese manufacturer with a wide retail presence in shreds, slices, and snack cheeses. It overlaps with Président in U.S. specialty cheese retail placement and spreadable/snack cheese categories.
• Boar's Head Provisions: Boar's Head is a U.S. deli and specialty-cheese brand with strong retail and foodservice placement. It overlaps with Président in deli-counter specialty cheese, premium positioning, and foodservice/HRI channels.

Regional players

• Emmi Group: Emmi is a Swiss dairy processor with a specialty-cheese portfolio (including Kaltbach and other AOC-style cheeses) and a meaningful U.S. presence via Athenos. Comparable to Président in authentic-cheese positioning and import-led portfolio strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/presidentcheese
• Instagraminstagram.com/presidentcheese
• Pinterestpinterest.com/presidentcheese
• Xx.com/presidentcheese
• LinkedInlinkedin.com/company/sorrento-lactalis-inc.

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about President