North State Medical Center

What North State Medical Center does

North State Medical Center is an independent, physician-owned primary care practice based in Roxboro, North Carolina, serving Person County and surrounding communities. The practice provides a full primary care stack across the lifespan, including pediatrics, internal medicine, family medicine, preventive and wellness care (annual physicals, Medicare wellness exams, vaccines, newborn visits), general health services (allergy testing, pain management, workers' compensation, drug screening, pre-employment physicals), on-site diagnostic testing (ultrasound, ANS, ICG, EKG, Holter monitor, spirometry, laboratory, COVID-19), and telehealth/virtual visits. Six providers are identified: Dr. Patrick Godwin (Internal Medicine and Pediatrics, the only area pediatrician performing hospital admissions at Person Memorial Hospital), Dr. William Olds (Family Medicine, serving Person County since 1984), Dr. James Winslow (retired, practiced since 1975), Tabatha Horner (FNP since 2011), Everado Cuevas-Espinoza (bilingual FNP since 2019), and Morgan Orders (PA-C since 2023).\n\nThe underlying technology stack is conventional community-clinic architecture rather than a proprietary platform. Patient engagement runs through the eClinicalWeb patient portal and the Healow mobile application, both extensions of the eClinicalWorks EHR. Operations are supported by on-site diagnostic devices, a website (northstatemedicalcenter.com), and a Facebook presence for community engagement. The practice achieved NCQA Patient-Centered Medical Home Recognition in September 2017, validating care coordination standards, and references a quality improvement initiative that reduced hospital admissions among tracked patients from approximately 10 per month in August 2016 to 1 per month in May 2017.\n\nThe business model is fee-for-service primary care billed through insurance (including Medicare and Medicaid) plus self-pay, delivered predominantly in-person at 609 Professional Dr., Roxboro, supplemented by telehealth. Customer acquisition is almost entirely community-driven — repeat patients and referrals — consistent with a rural, reputation-based practice. There is no institutional capital, private equity, or parent-company backing disclosed; ownership rests with the practicing physicians. Partnerships are operational rather than commercial: clinical privileges at Person Memorial Hospital, a Medical Director role at the Person County Health Department, and a referral relationship with the NC Prevention Center.

Name

North State Medical Center

Legal name

North State Medical Center

Website

https://northstatemedicalcenter.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

North State Medical Center is an independent, physician-owned primary care practice in Roxboro, North Carolina, providing pediatrics, internal medicine, family medicine, on-site diagnostics, and telehealth to Person County patients of all ages.

Ownership category

akta.pro rank

Product category

Primary Care Services

NAICS

Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Independent Diagnostic Testing Facilities (IDTFs) & Multi-Specialty Diagnostic Centers (HLAFAKAN)

akta.pro secondary industry

Point-of-Care & Rapid Diagnostic Testing Centers (non-lab, non-imaging) (HLAFAKAO)

Keywords

• Primary care services
• Pediatric healthcare
• Internal medicine
• Diagnostic testing
• Family medicine

Headquarters

HQ city

Roxboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Clinical Healthcare Services: Revenue generated from providing medical services to patients including office visits, wellness exams, preventive care, diagnostic testing, and treatment services. Billed through insurance (including Medicare, Medicaid) and self-pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

North State Medical Center is a multi-provider independent primary care medical practice in Roxboro, NC delivering pediatrics, internal medicine, family medicine, primary care, wellness exams, on-site diagnostic testing (ultrasound, EKG, Holter monitor, spirometry, laboratory, COVID-19 testing), workers' compensation and pre-employment physicals, and telehealth/virtual visits to patients of all ages in Person County.

Product overview

North State Medical Center is a multi-provider family medicine practice offering a comprehensive range of healthcare services for patients of all ages. The practice operates as a single unified practice with services spanning Family Care, Pediatrics, Internal Medicine, Primary Care, Wellness, General Health, and Diagnostic Testing. The center also provides Telehealth Services for virtual visits and maintains a Patient Portal for 24/7 online access to health records and appointments. The practice partners with the NC Prevention Center for specialized prevention programs. All services are delivered at a single convenient location in Roxboro, NC.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Care

Quantifiable outcome

• 12% increase in controlled blood pressure among hypertension patients (approximately 40 patients)
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• NC Prevention CentercoreStrategic or Co-development PartnerNorth State Medical Center partners with North Carolina Prevention Center to meet patient healthcare needs. The partnership provides referral services and registration forms for the prevention center program.
• North Roxboro Baptist ChurchminorStrategic or Co-development PartnerNorth State Medical Center partnered with North Roxboro Baptist Church to collect and deliver donations to Hurricane Matthew victims in Bladen County. Churches served as collection points for supplies.
• Person Memorial HospitalcoreTechnology or IntegrationDr. Patrick Godwin is the only area pediatrician who performs hospital admissions at Person Memorial Hospital. The practice maintains active staff privileges and board membership at the hospital. The practice also collaborates with Person County Health Department where Dr. Godwin serves as Medical Director.
• eClinicalWebcoreTechnology or IntegrationeClinicalWeb provides the patient portal platform (ClinicalWorks) used by North State Medical Center for 24/7 access to patient health information including appointments, health records, and messaging.
• Person County Health DepartmentcoreStrategic or Co-development PartnerDr. Patrick Godwin serves as Medical Director of the Person County Health Department, creating a partnership between the medical practice and public health services.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aledade: A physician-led ACO network that partners with independent primary care practices to share in Medicare and other value-based care savings. Comparable as an enabler of independent PCPs pursuing PCMH-style, outcome-driven primary care.
• ChenMed: A physician-led primary care group serving moderate-to-low income seniors with on-site specialists, pharmacy, and diagnostic services under full-risk contracts. Comparable as a primary care operator focused on chronic-disease outcomes and on-site diagnostic capabilities, although at much larger scale and a different patient segment.
• One Medical (Amazon One Medical): A membership-based primary care platform combining in-office care with 24/7 virtual access and on-site diagnostics. Comparable as a tech-enabled primary care operator offering same-day appointments, telehealth, and integrated lab services.
• Privia Health: A national physician-enablement platform supporting independent primary care and specialty practices with technology, payer contracting, and value-based care infrastructure. Highly comparable as a primary care practice operating under an umbrella model focused on independent PCPs.
• VillageMD: A primary care-focused platform (backed by Walgreens Boots Alliance) operating value-based PCP clinics, often in underserved markets, and providing diagnostic and chronic-disease management services. Comparable as a value-based primary care operator with on-site diagnostics and community-based positioning.
• Agilon Health: A partnership model that contracts with independent primary care physicians to take on Medicare Advantage risk and provides analytics, infrastructure, and clinical programs. Directly comparable as a partner/vehicle for independent PCPs pursuing value-based care arrangements.

Regional players

• UNC Health Primary Care: The primary care physician network of UNC Health, including practices across Person County-adjacent North Carolina communities. Comparable as a regional primary care competitor and potential affiliation partner given shared UNC training pedigree of North State's providers.
• Duke Primary Care: The outpatient primary care network of Duke Health serving patients across central and northern North Carolina. Comparable as a regional primary care provider offering family medicine, internal medicine, and pediatrics in markets that overlap with North State's catchment.

Broad incumbents

• CenterWell Senior Primary Care: Humana's senior-focused primary care platform operating value-based clinics with on-site diagnostics and integrated care teams. Comparable as a scaled primary care operator competing in chronic-disease management and value-based contracts.
• Atrium Health (Advocate Health): A large regional health system with extensive primary care and pediatric physician networks across the Carolinas. Comparable as a larger incumbent that competes for the same primary care and pediatric patients in the broader North Carolina market and operates hospital-admitting relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/northstatemedicalcenter

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North State Medical Center