Farmers Insurance Agent

What Farmers Insurance Agent does

Farmers Insurance is a privately held mutual insurance group founded in 1928 and headquartered in the Los Angeles / Woodland Hills, California area, operating a multi-line U.S. insurance carrier business through a group of affiliated insurers including Farmers Insurance Exchange, Fire Insurance Exchange, Truck Insurance Exchange, Mid-Century Insurance Company, Farmers Casualty (Warwick, RI), Farmers New World Life Insurance Company, and Texas-domiciled entities. The company sells personal and commercial property-and-casualty, life, and specialty insurance products, with all-50-state distribution. Its core product set spans auto (including motorcycle, classic/collector, boat/watercraft, RV, and ATV), property (homeowners, condo, renters, flood via the NFIP WYO program, earthquake, landlord, mobile/manufactured, vacant, and second home), life (term, whole, and universal), commercial lines (business, commercial auto, commercial property, workers' compensation, general liability), and ancillary products (umbrella, pet, electronic device protection, Medicare). The company serves individual consumers, small business owners, life insurance seekers, classic-car collectors, and recreational vehicle owners.

Farmers Insurance runs a hybrid go-to-market motion combining a captive local agent network with direct digital channels. Distribution is supported by the Farmers website (farmers.com), the Farmers Mobile App (iOS/Android, including Apple/Google Wallet ID-card integration), and phone contact centers for personal and business lines. Telematics-driven auto discounts flow through the Signal program; tenant-screening for landlord customers is delivered through the SmartMove partnership with TransUnion; and classic-car coverage is co-delivered via the Farmers by Hagerty brand. The company also distributes securities through Farmers Financial Solutions (FINRA/SIPC member) and asset-management services through Farmers Asset Management, and operates affinity/employee discount programs under the GroupSelect sub-brand. Geographic operations are domestic U.S. only; headquarters and primary underwriting entities are California-domiciled, with additional administrative offices in Bellevue, WA, Westlake Village, CA, and Warwick, RI.

The revenue model is overwhelmingly subscription/recurring, based on premiums across personal and commercial lines (P&C and life), supplemented by licensing/commission revenue from securities and asset-management activities through Farmers Financial Solutions and Farmers Asset Management. Pricing varies by state, coverage, and customer profile, with national-average benchmarks (e.g., HO-3 ≈ $1,181/year, condo ≈ $531/year, term life from ~$15/month). Multi-policy bundling is a key pricing lever—home+auto bundles offer up to 10%+ off and renters+auto up to 7%—and the company advertises average switcher savings of $530 on auto and $1,232 on bundled home+auto. Farmers employs 5,001-10,000 staff and operates through multiple wholly-owned subsidiaries plus the jointly-controlled Farmers by Hagerty vehicle; ownership remains mutual/policyholder-based with the founding Stewart family trust retaining long-standing involvement.

Name

Farmers Insurance Agent

Legal name

Farmers Insurance Exchange

Website

https://farmers.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

10,001+ employees

Short description

Farmers Insurance is a private, mutual U.S. multi-line insurance group founded in 1928, selling personal and commercial P&C, life, and specialty policies in all 50 states through captive local agents and digital channels, with subsidiaries spanning California-domiciled exchanges, life insurance, and FINRA-member securities.

Ownership category

akta.pro rank

Headquarters

HQ city

Woodland Hills

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Personal Insurance Premiums: Core revenue from personal insurance policies including auto, home, renters, condo, life, motorcycle, boat, and umbrella insurance. Customers pay recurring premiums (monthly or annual) for coverage.
2. Commercial/Business Insurance Premiums: Revenue from business insurance products including commercial property, general liability, commercial auto, workers compensation, and industry-specific coverage for small businesses.
3. Life Insurance Premiums: Term, whole, and universal life insurance products issued by Farmers New World Life Insurance Company, providing lifetime or term-based coverage with optional cash value accumulation.
4. Financial Products and Asset Management: Securities offered through Farmers Financial Solutions, LLC including investment products and financial planning services. Also includes Farmers Asset Management for investment advisory services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Farmers Insurance Agent is a local Farmers Insurance agency (Tucson, AZ) that sells and services Farmers Insurance Group products to individual consumers and small/mid-sized businesses. Core offerings span personal lines (auto, home, condo, renters, life), recreational lines (motorcycle, boat, RV, classic car), and commercial lines (business auto, commercial property, workers' compensation, general liability), supported by bundling discounts, the Signal usage-based auto discount, and digital self-service tools.

Product overview

Farmers Insurance is a comprehensive insurance provider offering a broad portfolio of personal and commercial insurance products. The core offerings include auto insurance (cars, motorcycles, boats, classic cars, RVs, ATVs), property insurance (homeowners, condo, renters, flood, earthquake, landlord), life insurance (term, whole, universal), and business insurance (property, liability, workers' comp, commercial auto). The company also offers add-on products including umbrella insurance, pet insurance, electronic device protection, and Medicare products. Farmers operates through a network of agents and provides digital self-service via the Farmers Mobile App and online portal. The product architecture combines standalone policies with bundling discounts for multiple policy holders, and includes specialty programs like Farmers GroupSelect for affinity groups and Farmers by Hagerty for classic car coverage.

Differentiator

Problem solved

Functional benefit

Brands

• Marine Choice: Boat and watercraft insurance product offering coverage for boats, pontoons, sailboats, and personal watercraft.
• SmartMove
• Signal
• Foremost Signature
• GroupSelect

Products and services

• Auto Insurance Personal auto insurance coverage for individual drivers and households, including standard coverages (liability, collision, comprehensive, uninsured motorist) with multi-policy and Signal usage-based discounts available.
• Homeowners Insurance Homeowners insurance covering dwelling, personal property, liability, and additional living expenses for owner-occupied single-family homes, with bundling discounts against auto policies.
• Condo Insurance Insurance for condominium unit owners covering interior unit contents, improvements, and personal liability, designed to coordinate with the condo association's master policy.
• Renters Insurance Renters insurance for tenants covering personal property and personal liability within a rented residence, typically bundled with an auto policy.
• Flood Insurance Flood insurance for homeowners and renters sold through Farmers Insurance's participation in the National Flood Insurance Program (NFIP).
• Landlord & Rental Property Insurance Insurance for non-owner-occupied residential rental properties, covering the dwelling structure, liability exposures, and loss of rental income.
• Motorcycle Insurance Personal motorcycle insurance covering liability, collision, comprehensive, and accessories for individual riders.
• Boat & Watercraft Insurance Insurance for boats and personal watercraft, covering hull damage, liability, and related equipment.
• Classic & Collector Car Insurance Agreed-value insurance for classic, antique, and collector vehicles, targeted at enthusiasts and hobby collectors.
• RV Insurance Insurance for motorhomes, travel trailers, and other recreational vehicles, covering the RV, its contents, and liability while in use or in storage.
• ATV & Off-Road Insurance Insurance for all-terrain vehicles, dirt bikes, and other off-road recreational vehicles, covering physical damage and liability for recreational use.
• Term Life Insurance Term life insurance providing a death benefit for a defined period, targeted at individual consumers seeking affordable, time-limited coverage.
• Whole Life Insurance Permanent whole life insurance providing a lifetime death benefit with guaranteed cash value accumulation for individual policyholders.
• Universal Life Insurance Flexible permanent life insurance allowing individual policyholders to adjust premium payments and death benefits over the life of the policy.
• Business Insurance Multi-line commercial insurance package for small and mid-sized business owners, combining business auto, commercial property, general liability, and workers' compensation coverages.
• Farmers GroupSelect Voluntary benefits and personal lines products distributed through employer/affinity group relationships, serving employees and group members at their workplaces or organizations.

Quantifiable outcome

• Average auto insurance savings of $530 for new customers who switched to Farmers (9/1/24 - 8/31/25 survey)
• +4 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• TransUnioncoreTechnology or IntegrationFarmers Insurance offers SmartMove tenant screening solution powered by TransUnion. This partnership provides landlords with quick and reliable tenant suitability reports within minutes to help with rental property management decisions.
• National Flood Insurance Program (NFIP/FEMA)coreTechnology or IntegrationFarmers participates in the Write Your Own (WYO) Program, collaborating with FEMA's NFIP to provide flood insurance coverage to homeowners, renters, and property owners across all 50 states. NFIP paid out 405,500 claims totaling $28 billion from 2013 to 2023.
• HagertycoreStrategic or Co-development PartnerFarmers by Hagerty provides specialized classic and collector car insurance. This partnership offers agreed value coverage for classic vehicles without depreciation, with features tailored for collector car enthusiasts including coverage for car shows, original equipment parts, and international travel.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Allstate: Allstate is a major US personal and commercial P&C carrier with a captive agent distribution model closely mirroring Farmers' structure. Both compete directly on auto, home, and bundling economics and have parallel digital transformation initiatives.
• GEICO: GEICO, a Berkshire Hathaway subsidiary, is a leading direct-to-consumer auto and home insurer. It is a key competitor to Farmers in personal lines and represents the digital-distribution counterpoint to Farmers' agent-led model.
• State Farm: State Farm is the largest US personal lines P&C insurer and the closest peer to Farmers: a mutual, agent-based carrier with comparable auto, home, and life product suites and a similar geographic footprint. Both compete head-to-head in the bundling and discount-driven consumer market.
• USAA: USAA is a member-only P&C and life carrier serving military families with strong customer satisfaction and digital capabilities. It directly competes with Farmers for personal auto and home, particularly in affinity-driven segments.
• American Family Insurance: American Family is a mutual P&C insurer with an agent-led distribution model and a personal lines product suite similar to Farmers. It is a direct competitor in the Midwest and increasingly nationwide.
• Progressive: Progressive is a top US P&C insurer competing on auto, home, and bundle pricing with a hybrid agent + direct model. Its data-driven pricing and digital tools make it a direct benchmark for Farmers' auto and bundling economics.
• Nationwide: Nationwide is a large mutual P&C and life insurer with a multi-channel distribution model including agents and direct. It overlaps Farmers on personal auto, home, life, and small commercial, and competes on affinity and bundle programs.

Broad incumbents

• Chubb: Chubb is a broad incumbent P&C insurer serving personal and commercial customers with a premium product mix. It competes with Farmers' umbrella, high-value homeowners, and select commercial lines, particularly through agents and brokers.
• Travelers: Travelers is a national P&C insurer with leadership in commercial lines and a growing personal lines franchise. Its commercial auto, workers' comp, and BOP products overlap with Farmers' business insurance offerings.
• Liberty Mutual: Liberty Mutual is a broad incumbent P&C insurer with strong personal and commercial lines presence. It competes with Farmers across both consumer and small business segments but is more weighted toward commercial and global specialty lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wearefarmers
• Facebookfacebook.com/FarmersInsurance
• LinkedInlinkedin.com/company/farmers-insurance
• Instagraminstagram.com/wearefarmers

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmers Insurance Agent