Hyundai Drummondville

What Hyundai Drummondville does

Hyundai Drummondville is a privately-held authorized Hyundai automobile dealership founded in 2004 and operating from a single rooftop at 150 boul. St-Joseph, Drummondville, Quebec. The dealership retails Hyundai's complete vehicle lineup across sedans (Elantra, Sonata), subcompact through full-size SUVs (Venue, Kona, Tucson, Santa Fe, Palisade), and the electrified IONIQ 5 and IONIQ 9 family, including conventional, hybrid, plug-in hybrid, and battery-electric powertrains. It complements new-vehicle sales with a certified-pre-owned department, financing and leasing origination, a full service-and-parts operation, and warranty/roadside-assistance support. The core offering is the OEM vehicle plus dealer-installed options; there is no in-house proprietary technology stack beyond a bilingual corporate website, an integrated Hyundai Canada online shopping portal (drummondville.shop.hyundaicanada.com), a service-scheduling workflow, and a CarFax vehicle-history lead form. Underlying digital infrastructure is delivered by D2C Media (web partner) and AutoAubaine (content network).

The business model is a multi-stream retail and aftermarket franchise: revenue is generated through one-time new- and pre-owned-vehicle sales (MSRP plus freight of $1,875-$2,150, tire levy of $23, admin fees of $799, and accessories), F&I transaction fees on financing and leasing originations, and recurring service-and-parts revenue from scheduled maintenance, repairs, OEM parts, and warranty work. Pricing is published by trim tier (e.g., 2026 Elantra Essential $25,821; 2026 Tucson PHEV Ultimate $55,847; 2026 IONIQ 5 $58,421; 2027 IONIQ 5 N $80,272-$80,522; 2026 Palisade $56,621-$63,421) with dealership fees layered on top.

The target customer is individual vehicle buyers in Quebec's Centre-du-Québec region between Montreal and Quebec City, served through a traditional showroom plus digital omnichannel motion (online shopping, build-and-price, test-drive booking, trade-in valuation, email marketing). The operation is bilingual (French/English) and compliant with Quebec Law 25. Hyundai Drummondville is structurally a sales-and-service distributor for the OEM rather than a technology business; its defensibility rests on the manufacturer franchise, sustained customer-service reputation (10x President's Award of Merit), #1 Canadian Hyundai market share ranking, and 2025 Hyundai Motor Company Dealer of the Year recognition.

Name

Hyundai Drummondville

Legal name

Hyundai Drummondville

Website

https://hyundaidrummondville.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Hyundai Drummondville is a privately-held authorized Hyundai dealership in Drummondville, Quebec, retailing the OEM's full new-vehicle lineup (including hybrids and EVs), certified pre-owned vehicles, financing, and service-and-parts to individual consumers in the Centre-du-Québec region between Montreal and Quebec City.

Ownership category

akta.pro rank

Headquarters

HQ city

Drummondville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Hyundai vehicles including compact cars, sedans, SUVs, and electrified models (hybrids, plug-in hybrids, electric vehicles). Revenue generated from MSRP pricing plus additional fees including freight, PDI, tire levy, and accessories.
2. Pre-Owned Vehicle Sales: Sales of certified pre-owned Hyundai vehicles and diverse inventory of carefully inspected used cars, SUVs, and trucks. Department is described as growing with dozens of certified pre-owned vehicles available.
3. Financing and Leasing Services: Vehicle financing and leasing options offered through the dealership, including credit applications, payment calculators, and financing consultations to support vehicle purchases.
4. Service and Parts: Maintenance services including scheduled appointments, tire finder, maintenance schedules, roadside assistance, warranty and extended protection plans. Parts department available for ordering components and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hyundai Drummondville is an authorized Hyundai car dealership that sells new Hyundai vehicles (sedans, SUVs, and electrified models), certified pre-owned and used vehicles, and provides in-house vehicle financing and leasing, scheduled maintenance and repair services, genuine OEM parts and accessories, roadside assistance, and warranty and extended protection plans. The dealership operates a bilingual French/English physical showroom in Drummondville with an integrated online shopping, configuration, and service-scheduling platform.

Product overview

Hyundai Drummondville operates as a full-service Hyundai automobile dealership offering a complete lineup of new Hyundai vehicles including compact cars, sedans, subcompact SUVs, mid-size SUVs, full-size SUVs, and electric vehicles. The product portfolio centers on Hyundai's core vehicle lineup with various powertrain options including gasoline, hybrid, plug-in hybrid, and fully electric models. The dealership also provides certified pre-owned vehicles, comprehensive financing services, vehicle maintenance and repair, and parts sales. The vehicle lineup includes Elantra (sedan/hybrid/N performance), Sonata (sedan/hybrid), IONIQ 5 (electric/N performance), IONIQ 9 (electric), Kona (subcompact SUV/electric), Palisade (full-size SUV/hybrid), Santa Fe (mid-size SUV/hybrid), Tucson (compact SUV/hybrid/plug-in hybrid), and Venue (subcompact SUV).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 10x President's Award of Merit winner - highest recognition for customer service among Canadian Hyundai dealerships
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core.

• Hyundai CanadacoreChannel Partner/ Reseller/ DistributorAuthorized Hyundai dealership representing the Hyundai brand in Canada. Operates as part of Hyundai Canada's dealer network, selling new vehicles, accessing manufacturer incentives and promotional programs, and participating in brand initiatives.
• D2C MediacoreTechnology or IntegrationWeb development partner responsible for developing and maintaining the dealership website and digital content. Provides dealer website solutions and ongoing site maintenance services.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Dilawri Automotive Group (Hyundai Canada dealer): Large Canadian dealer group operating multiple Hyundai rooftops; illustrates the scale and multi-brand consolidation path Hyundai Drummondville could pursue or compete against.
• HGrégoire Toyota Laval: Large Quebec Toyota dealer under the HGrégoire group; competes for the same mainstream passenger/SUV buyer with a comparable electrified portfolio (hybrid Prius, bZ4X) and F&I attach.
• Park Avenue Honda / regional Honda dealer (Quebec): Authorized mass-market brand dealer serving the Greater Montreal/Quebec corridor with a comparable mass-market product mix, financing infrastructure and service operations; overlaps on buyer profile and F&I economics rather than OEM.
• AutoCanada Inc. TSX-listed Canadian dealer group with Hyundai and other mass-market rooftops across Canada; a benchmark for the larger dealer-group operating model Hyundai Drummondville could be absorbed into or benchmark against.

Direct peers

• Boucher Hyundai: Quebec-based Hyundai dealership under the Boucher Auto Group; competes for the same Montreal-to-Quebec-City corridor customer and runs an analogous sales/service/parts operation.
• Spinelli Hyundai Laval: Quebec-region Hyundai dealer operating under the larger Spinelli Auto Group; same OEM, same product lineup, same service-and-F&I model — most directly comparable private dealer operator.
• Hyundai Trois-Rivières: Quebec Hyundai dealer northwest of Drummondville on the same Montreal–Quebec City corridor; comparable scale and customer profile.
• Hyundai Saint-Hyacinthe: Adjacent regional Hyundai dealer roughly 50 km from Drummondville; closest direct geographic competitor vying for Centre-du-Québec and Montérégie buyers.
• Hyundai Longueuil: Authorized Hyundai dealer serving the south-shore Montreal market; competes directly for new, pre-owned, financing and service business from the same Greater Quebec consumer pool as Hyundai Drummondville.

Others

• CarFax Canada (vehicle history report partner): Integration partner providing free vehicle history reports to Hyundai Drummondville lead forms; representative of the data/information vendors in the auto-dealership ecosystem rather than a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hyundaidrummondville
• LinkedInlinkedin.com/company/hyundai-drummondville

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyundai Drummondville