ValuePRO

What ValuePRO does

ValuePRO is an end-to-end property valuation management software platform built exclusively for the property valuation industry, headquartered in Fortitude Valley, Brisbane, Australia. Founded in 2002 and privately held under VOLARIS Group, the company provides cloud-hosted software covering the full valuation lifecycle: instruction intake (with LIXI transaction standard support), job creation and assignment, property research (with native integrations to RP Data/CoreLogic, PropertyIQ, PriceFinder, and Cotality), field data collection via a dedicated iOS mobile app with floor plan sketching, photo capture, voice dictation, and augmented reality measurement, automated one-click branded report generation, built-in QA and approval workflows, and client delivery. The platform holds ISO/IEC 27001:2022 and ISO 9001:2015 certifications, serving as a compliance credential with lender panels.

The company's product portfolio spans the ValuePRO Standard Edition (desktop cloud platform), the ValuePRO iOS Mobile App, the Airvaluate remote inspection application launched in 2021, the ValuePRO Office Toolbar for Microsoft Word/Excel integration, and VPX, a next-generation platform launched in April 2026 that rebuilds the workflow with Kanban, list, map, and calendar views. ValuePRO serves independent solo valuers, property valuation firms of all sizes, national multi-office practices, and scaling enterprises requiring custom development, with primary markets in Australia and New Zealand and additional presence in the UK and Singapore. The company claims to be the largest provider of valuation management platforms in Australia and was the first valuation management system implemented by multiple national valuation practices.

The business model combines recurring SaaS subscriptions (quote-based, annual billing cadence, with user-count tiers ranging from less than 5 to 30-plus users) with professional services revenue from custom development engagements and hourly billed training sessions. Go-to-market is sales-led via a 'Book a Demo' consultative motion, supplemented by content marketing, SEO, email newsletters, and an ISO 27001 Audit Checklist lead magnet. The company operates with 11-50 employees and is led by CEO Blake Carter, appointed January 2022 after serving as Head of Operations since 2016.

Name

ValuePRO

Legal name

ValuePRO Software Pty Ltd

Website

https://valuepro.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

ValuePRO is a Brisbane-based SaaS platform providing end-to-end property valuation management software for independent valuers and valuation firms, covering instruction intake through branded report delivery, with iOS mobile apps, remote inspection tools, and ISO 27001-certified cloud infrastructure serving primarily Australian and New Zealand markets.

Ownership category

akta.pro rank

Product category

Property Valuation Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Custom Computer Programming Services (541511)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Fraud Detection, Identity & KYC/AML for Mortgages (FSALALAH)

Keywords

• Property valuation software
• Valuation management platform
• Mobile field inspection
• LIXI integration
• ISO 27001 certified SaaS

Headquarters

HQ city

Edge Hill

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription (SaaS): ValuePRO operates as a fully hosted and managed cloud solution with subscription-based pricing. The platform is offered as a subscription service for property valuation firms. Training sessions are billed separately by the hour on an as-needed basis.
2. Professional Services & Custom Development: ValuePRO engages with scaling enterprises to develop highly customised editions of the platform using their existing software components. Dedicated development team members are deployed to customer projects for custom software solutions, representing a professional services revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

ValuePRO is a cloud-based, end-to-end property valuation management software platform that supports the full valuation lifecycle from instruction intake and job management through field inspection, research, QA, approval, and branded report delivery. It is purpose-built exclusively for property valuers and includes a companion iOS mobile application for field data collection, remote inspection capabilities, and integrations with major property data providers and the LIXI transaction standard.

Product overview

ValuePRO offers a comprehensive property valuation software ecosystem consisting of the core ValuePRO Standard Edition cloud platform for end-to-end valuation management, the iOS Mobile App for field inspections and data collection, VPX as the next-generation platform successor, Airvaluate for remote property inspections, and the ValuePRO Office Toolbar for Microsoft Word/Excel integration. The portfolio spans the full valuation lifecycle from instruction intake through job creation, property research, site inspections, valuation analysis, quality assurance, approval workflows, and branded report delivery to clients.

Differentiator

Problem solved

Functional benefit

Brands

• VPX: Next-generation valuation platform designed for valuation firms, offering workflow management, inspections, reporting and data in one platform.

Products and services

• ValuePRO Standard Edition Cloud-based property valuation management platform used on desktop PC or laptop, covering the entire valuation workflow including job management, property research, inspections, report generation, quality assurance, and client delivery. Designed for independent and national property valuation practices.
• ValuePRO iOS Mobile App Native iOS application for iPhone and iPad that enables valuers to conduct field data collection, site inspections, digital floor plan sketching, photo and video capture, dictation, and AR room measurement with real-time data sync to the desktop platform.
• VPX Next-generation valuation platform that unifies workflow management, inspections, reporting, and data into a single platform. Includes Kanban boards for job tracking, list views, map views, and calendar scheduling to support growing firms and multi-office practices.
• Airvaluate Remote property inspection application that uses geo-location verified video capture to enable valuers to conduct inspections without physical presence. Video is automatically attached to the ValuePRO job card.
• ValuePRO Office Toolbar Microsoft Office integration plugin that allows valuers to open, edit, and save valuation reports directly in Microsoft Word and Excel while maintaining a live data connection to the ValuePRO platform.

Quantifiable outcome

• Cut valuation turnaround time by 40–60%
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature13 records

Partnerships

Five partnerships are on record, tiered core.

• XerocoreTechnology or IntegrationXero accounting software integration allows seamless billing from within ValuePRO. Quotes generated in the platform are integrated with Xero for efficient billing, enabling firms to send quotes and manage invoices directly from the platform without switching between systems.
• LIXIcoreTechnology or IntegrationLIXI is the XML-based transaction standard for the Australian and New Zealand property valuation industry. ValuePRO supports LIXI integration, enabling automated job creation from incoming electronic instructions and the first-ever multi-party LIXI valuation transactions. LIXI integration reduces manual data entry and ensures logical progression of jobs from intake.
• ValocitycoreTechnology or IntegrationValocity integration allows automatic data exchange with Valocity platforms for mortgage valuation work. ValuePRO pulls in research data from Valocity, streamlining the workflow for mortgage-related valuations and reducing manual data handling for firms working across both systems.
• ValExcoreTechnology or IntegrationValEx integration with ValuePRO enables seamless data transfer for mortgage work. Jobs are automatically pulled from ValEx and prepared in ValuePRO for valuers to work on efficiently, with data links between the systems reducing duplication and speeding up the valuation process.
• Microsoft (Outlook, Word, Excel)coreTechnology or IntegrationValuePRO integrates with Microsoft Outlook, Word, and Excel through the ValuePRO Office toolbar. This allows valuers to work with live, editable data in Word and Excel while maintaining full integration with the platform. Reports can be edited in Word for unique property types and saved back to ValuePRO as the final report.

Scale indicators10 records

Recent moves7 records

Expansion highlights1 record

Broad incumbents

• Yardi: Yardi is a major real estate and property management software vendor. It is a broad incumbent peer overlapping with ValuePRO in real estate vertical SaaS, although Yardi's focus is broader property management and investment accounting rather than specialist valuation workflow.
• Cotality (formerly CoreLogic Australia / RP Data): Cotality is a major property data and analytics provider in ANZ with workflow tooling for valuations. It is comparable to ValuePRO as both serve valuation firms with data, integrations, and workflow products, but Cotality operates as a broad incumbent across the wider property data market rather than a specialist valuation platform.
• CoreLogic International: CoreLogic is a large global property data and analytics platform serving the valuation industry. It is a broad incumbent peer to ValuePRO, providing property data feeds and workflow tooling used by the same valuation firm customer base.
• MRI Software: MRI Software is a large vertical SaaS provider serving real estate and property-related professionals. It is a broad incumbent peer offering workflow and management software to property-centric firms, overlapping with ValuePRO in the broader real estate software category.

Emerging players

• Alasco: Alasco is a vertical SaaS provider for real estate developers and valuation workflows in Europe. It is an emerging player with partial overlap to ValuePRO in the property/valuation software category, though primarily focused on development and investment management.
• BoxBrownie: BoxBrownie is a property marketing and visualization SaaS company serving real estate agents and valuers. It is an emerging player with partial overlap to ValuePRO as both serve property professionals with digital workflow and presentation tools.

Regional players

• InspectRE: InspectRE is an Australian property inspection and reporting platform. It is a regional peer to ValuePRO focused on residential inspection workflows, partially overlapping on field data capture and report production for property professionals.

Direct peers

• ValEx (ValEx by Opteon): ValEx is a valuation management system widely used by Australian valuation firms for mortgage and panel work. It is a direct competitor to ValuePRO, addressing the same workflow and panel integration needs for property valuers.
• ProVal: ProVal is a US-based property valuation reporting and management software. It is a direct peer to ValuePRO, serving independent and mid-sized appraisal practices with report writing and workflow software in a comparable vertical niche.
• Valocity: Valocity is a property data and valuation workflow platform operating across Australia, New Zealand, and Asia. It is directly comparable to ValuePRO because it serves the same mortgage valuation workflow and integrates with similar lender and panel ecosystems, directly competing for the same valuation firms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ValuePROAustralia
• Facebookfacebook.com/ValuePROSoftwarePTYLTD
• LinkedInlinkedin.com/company/1767985/admin
• Xx.com/valuer

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ValuePRO