What Greynium Information Technologies does

Greynium Information Technologies Private Limited is a Bengaluru-headquartered, privately held digital media company founded in 2006 that operates a portfolio of Indian-language content portals and a digital advertising services business. Its consumer-facing assets include the Oneindia flagship platform and several vertical sub-brands — Filmibeat (entertainment), Goodreturns (personal finance), Careerindia (education), Boldsky (lifestyle), Gizbot (technology), Drivespark (automobile), and Nativeplanet (travel) — together with Click.in, a horizontal classifieds portal, all delivering content and advertising inventory across English and five regional Indian languages (Hindi, Kannada, Malayalam, Tamil, Telugu).

On the advertising side, Greynium productizes four service modules on top of its audience base: Promotions (data-driven brand engagement), Innovation (rich-media ad formats such as expanding units, page takeovers, floating, and wrapping), Geographic Targeting (granular regional audience segmentation), and Video/Image Advertising (rich-media video ad experiences). These modules are sold sales-led to advertisers, agencies, and publishers, and the company claims deep reporting analytics that go beyond click-tracking to include time spent on video, mouse-over interactions, poll results, and panel-interaction metrics, with the Oneindia network reaching 19 million+ monthly visitors.

The company is privately held, bootstrapped (no funding rounds recorded), employs 251–500 people, operates only in India, and is governed under the Information Technology Act 2000 framework with a refreshed November 2024 Privacy Policy and formal grievance, nodal, and compliance officer appointments. Revenue is generated almost entirely from digital advertising services with no public pricing disclosure and no programmatic API surface; the company also monetizes through RSS-fed content syndication across its portal network.

Name

Greynium Information Technologies

Legal name

Greynium Information Technologies Private Limited

Website

https://greynium.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Greynium Information Technologies is a Bengaluru-based digital media company operating Oneindia and a portfolio of regional Indian-language content portals (Filmibeat, Goodreturns, Careerindia, Boldsky, Gizbot, Drivespark, Nativeplanet) and Click.in classifieds, selling rich-media, video, and geographic-targeted advertising to advertisers, agencies, and publishers across India.

Ownership category

akta.pro rank

Product category

Digital Advertising

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)

akta.pro secondary industry

Multilingual SEO/ASO Localization (MPAAANAD)

Keywords

• Digital advertising services
• Rich media advertising
• Regional content portals
• Online classifieds
• Video advertising

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Advertising: The company generates revenue through digital advertising services including promotional solutions, rich media advertising, video advertising, and geographic targeting. They serve advertisers and agencies with data-driven brand engagement solutions. The platform tracks promotion performance and ROI for advertisers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Greynium operates a digital advertising platform delivering data-driven brand engagement and promotion solutions, including rich media advertising (expanding, page takeover, floating, and wrapping ad units), geographic targeting across English and five regional Indian languages, and video advertising. The company supports these advertising services with a portfolio of regional-language content portals (Filmibeat, Boldsky, Goodreturns, Careerindia, Gizbot, Drivespark, Nativeplanet) spanning entertainment, finance, careers, lifestyle, technology, automobile and travel verticals, along with the Click.in online classifieds platform.

Product overview

Greynium Information Technologies is a digital media and online platform company operating a portfolio of web properties and advertising services. The company runs multiple content portals including Click.in (classifieds), Filmibeat (entertainment), Goodreturns (personal finance), Careerindia (education), Boldsky (lifestyle), Gizbot (technology), Drivespark (automobile), and Nativeplanet (travel). The advertising services division offers Promotions (data-driven brand engagement), Innovation (rich media ad formats like expanding units, page takeovers, floating ads, wrapping), Geographic Targeting (regional language targeting), and Video/Image Advertising. These services are collectively promoted under the Oneindia brand and serve advertisers and publishers seeking to reach Indian audiences across multiple languages.

Differentiator

Problem solved

Functional benefit

Brands

• Filmibeat: Entertainment news portal covering Bollywood, Hollywood, and regional cinema in multiple languages (Hindi, Kannada, Malayalam, Tamil, Telugu).
• Goodreturns
• Careerindia
• Boldsky
• Gizbot
• Drivespark
• Nativeplanet

Products and services

• Promotions Data-driven brand engagement and promotion solutions designed to drive consumer interaction and provide advertisers with insights on customers, including detailed performance and audience analytics.
• Rich Media Advertising (Innovation) Interactive advertising service offering expanding units, page takeovers, floating ads, and wrapping ads that allow advertisers to turn creative concepts into attention-grabbing rich media executions.
• Geographic Targeting Regionally targeted marketing delivery solution providing granular audience segmentation across English and 5 regional Indian languages (Hindi, Kannada, Malayalam, Tamil, Telugu).
• Video / Image Advertising Rich media advertising service enabling advertisers to create video ad experiences and engage audiences online, supported by dedicated video advertising specialists for audience targeting and viral solutions.
• Click.in Online classifieds platform for India enabling users to post and browse classified advertisements across various categories, operated within the Greynium network and referenced via the Greynium brand home page.
• Filmibeat Entertainment news portal covering Bollywood, regional cinema (Tamil, Telugu, Malayalam, Kannada), Hollywood, television, music and movie reviews in multiple Indian languages.
• Goodreturns Personal finance and money news portal offering mutual fund information, stock market news, business news coverage and financial education content in multiple Indian languages.
• Careerindia Education and career guidance portal providing admissions information, exam time tables, career-related news and educational resources for Indian students.
• Boldsky Lifestyle portal covering beauty, cookery, health, home & garden, pregnancy, parenting, relationships and spirituality content in multiple Indian languages.
• Gizbot Technology news and reviews portal covering apps, gadgets, cameras, computers, gaming, mobile devices and social media topics.
• Drivespark Automobile news portal providing news and reviews for two-wheelers and four-wheelers in multiple Indian languages.
• Nativeplanet Travel and lifestyle portal providing destination and travel information within the Greynium content portfolio.
• RSS Feeds XML/RSS feed distribution service enabling content syndication across all Greynium brands, available in multiple regional Indian languages for content syndication partners and audiences.

Quantifiable outcome

• More than 19 million visitors available for promotional campaigns
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• oneindiacoreOthers · 1 January 2006Oneindia is the core platform under Greynium's portfolio, offering 19M+ monthly visitors. The platform provides promotional solutions, data-driven brand engagement, and serves as the primary advertising network for Greynium's operations.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Times Internet: Operates India's largest portfolio of digital media properties (Times of India, ET, Cricbuzz, MX Player) across multiple languages. Directly comparable as an Indian multi-vertical, multi-language digital publisher monetizing primarily through advertising.
• Network18: Operates major Indian digital news and entertainment brands (News18, Moneycontrol, Firstpost) and is part of the Reliance ecosystem. Comparable as a large multi-brand Indian digital media platform with regional-language reach and advertising-led monetization.
• Zee Digital: Digital arm of Zee Entertainment operating Zeenews, DNA, and India.com across multiple Indian languages. Comparable as a multi-vertical Indian digital publisher with strong regional-language content and advertising-driven revenue.
• NDTV: Major Indian digital news platform with strong brand and premium advertiser relationships. Comparable in monetizing Indian audiences through digital advertising and adjacent branded content services.
• ABP Network: Indian media company operating ABP Live and other digital properties in multiple regional languages. Comparable as a multi-language Indian digital media publisher with advertising-led monetization.
• InMobi: India-origin global ad-tech platform. Comparable as an Indian-founded advertising technology company, though InMobi operates at global programmatic scale versus Greynium's owned-inventory sales model.
• Jagran Digital (Jagran Prakashan): Digital arm of India's largest Hindi print publisher. Comparable as a Hindi and regional-language digital media company with strong Indian advertiser relationships and a multi-brand portfolio.
• DB Corp: Indian multi-language print and digital media company operating Dainik Bhaskar and digital properties. Comparable as a multi-language Indian media company with cross-platform advertising monetization.
• HT Media (Hindustan Times): Indian media company operating Hindustan Times and Livemint digital properties. Comparable as a multi-brand Indian digital publisher monetized through premium advertising and branded content.

Emerging players

• Dailyhunt (VerSe Innovation): Leading Indian regional-language content aggregation and news platform. Comparable as a regional-language content platform monetized through advertising, though focused more on news aggregation than owned-and-operated portals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/greynium-information-technologies

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greynium Information Technologies