Ipsos Korea

What Ipsos Korea does

Ipsos Korea operates as the South Korean subsidiary of Ipsos, a Paris-headquartered global market research company founded in 1975 and publicly traded on Euronext Paris (ticker: EPSI). Ipsos Korea was established in 1994 and is one of the largest and most successful research companies in Korea, with its office located at the 12th floor of the Korea Economic Daily News Building on Cheongpa-ro, Jung-gu, Seoul. The Korean operation serves local clients as part of Ipsos' global network spanning 90 markets with 5,000+ clients and access to 6M+ authenticated proprietary panelists worldwide.

Ipsos Korea delivers the full portfolio of Ipsos research services, organized around five core segments: Consumers & Brands (market strategy, innovation, creative excellence, brand health tracking, Ipsos MMA marketing measurement); Citizens (public affairs, corporate reputation, KnowledgePanel); Customers & Employees (audience measurement, customer experience, mystery shopping, employee experience); Healthcare (pharmaceutical and patient research); and Capabilities (Ipsos UU qualitative, Synthesio social intelligence, Ipsos.Digital, Omnibus, Global Science Organization, Total Operations). The technology stack combines AI-powered analytics with online panel infrastructure, supporting products such as Product Studio, Product View AI, Ipsos AI Moderation, myBVC AI, Forces of CX AI, and the digital twins concept testing platform.

The business model is sales-led with enterprise field sales, generating revenue through subscription/recurring syndicated research (e.g., Ipsos Consumer Tracker, What The Future magazine, industry newsletters), project-based professional services (custom research, brand tracking, customer experience studies), and quote-based multi-year enterprise contracts. Pricing is not publicly disclosed and is delivered through dedicated account teams. The global Ipsos group reported €2,525 million of revenue in 2025 with a 12.3% operating margin and 0.6% organic growth; Korea-specific revenue is not separately disclosed. The company's distribution combines direct enterprise sales, inside sales through specialized inquiry forms, self-service access to Ipsos.Digital and Ipsos iSay panels, and engagement through industry events such as Cannes Lions and SXSW.

Name

Ipsos Korea

Legal name

Ipsos

Website

https://ipsos.com

Company type

Public

Founded year

1975

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Ipsos Korea is the South Korean subsidiary of Ipsos, a global market research company operating in 90 markets. It provides market research, public opinion polling, brand tracking, and AI-powered analytics to corporations, governments, and institutions across South Korea.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Market Research Services: Ipsos generates revenue through providing comprehensive market research services to corporations, governments, and institutions worldwide. Revenue is generated through custom research projects, syndicated studies, panel access, and consulting engagements. The company reported €2,525 million euros of revenue in 2025 with 0.6% organic growth and 12.3% operating margin rate.
2. Syndicated Research & Publications: Subscription-based access to Ipsos publications, surveys, and syndicated research reports including the Ipsos Consumer Tracker, What The Future magazine, and industry-specific insights series.
3. Specialized Research Solutions: Project-based fees for specialized research services including brand health tracking, customer experience, employee experience, healthcare research, audience measurement, and mystery shopping services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Ipsos Korea provides market research and analytics services to corporations, governments, and institutions, covering consumer behavior insights, brand and advertising effectiveness, public opinion polling, healthcare research, audience measurement, and corporate reputation studies. The firm leverages proprietary AI-based tools, syndicated panels (KnowledgePanel), and social listening platforms (Synthesio) to deliver data-driven insights, and operates across 90 markets globally with localized expertise in South Korea.

Product overview

Ipsos Korea operates as part of Ipsos, one of the world's leading global market research companies operating across 90 markets. The company offers a comprehensive portfolio of research solutions organized around key verticals: Consumers & Brands (including Market Strategy, Innovation, Creative Excellence, Brand Health Tracking, Ipsos MMA marketing analytics, Strategy3, Channel Performance, Simstore, Observer, and User Experience); Citizens (Public Affairs, Corporate Reputation, KnowledgePanel); Capabilities (Online Communities and Panels, Ipsos UU Qualitative, Ipsos Synthesio social intelligence, Ipsos.Digital Platform, Omnibus, Global Science Organization, Total Operations); Customers & Employees (Audience Measurement, Media Development, Customer Experience, Mystery Shopping, Automotive, Employee Experience); and Healthcare. The company has launched multiple AI-powered products including Product Studio, Product View AI, Ipsos AI Moderation, Ipsos Synthesio AI Visibility, myBVC AI, Forces of CX AI, and UX Brand Impact Audit. The KnowledgePanel provides access to 6M+ authenticated proprietary panelists as the foundation for research services. Additional offerings include publications like What The Future, Ipsos Data Drops, and Insights to Activate.

Differentiator

Problem solved

Functional benefit

Brands

• Ipsos KnowledgePanel: Ipsos' flagship online research panel offering access to millions of authenticated respondents for surveys and market research.
• Ipsos.Digital
• Ipsos Synthesio
• Ipsos MMA
• Ipsos UU
• Ipsos iSay
• Strategy3

Products and services

• Consumer Insights Research Custom and syndicated consumer behavior, trend, and segmentation research for brands, retailers, and product teams seeking to understand Korean consumers and translate insights into product, marketing, and innovation decisions.
• Brand and Advertising Effectiveness Tracking Brand health tracking, advertising pre-testing, creative evaluation, and ROI measurement services that help marketing teams optimize spend and strengthen brand equity across the Korean market.
• Public Affairs and Public Opinion Polling Civic, political, and social research and polling for government agencies, public institutions, and media organizations requiring independent measurement of Korean public opinion and societal trends.
• Healthcare and Patient Research Healthcare market research covering patient experience, physician and stakeholder insights, market access, and outcomes research for pharmaceutical companies, healthcare providers, and industry associations in Korea.
• Corporate Reputation and ESG Research Corporate reputation, ESG, and stakeholder research helping Korean and multinational companies measure trust, risk perceptions, and sustainability-related reputation among customers, employees, and the public.
• Audience and Media Measurement (Ipsos iris) Independent cross-media audience measurement service that provides unified reach, frequency, and viewing metrics across linear and digital platforms for broadcasters, advertisers, agencies, and regulators.
• Marketing Effectiveness Modeling (Ipsos MMA) Marketing mix modeling, attribution, and optimization analytics that help clients allocate marketing budgets and improve ROI across media channels.
• KnowledgePanel Subscription Access Subscription-based access to Ipsos's proprietary KnowledgePanel for ongoing survey research and longitudinal studies among representative consumer and professional populations.
• Synthesio Social Intelligence Platform Subscription-based social media listening, brand monitoring, and consumer intelligence platform used to track conversations, sentiment, and trends across online and social channels.
• AI Moderation (Explore+) Qualitative Research AI-driven qualitative research offering that conducts and moderates online discussions and surveys at scale, enabling faster turnaround for client insight projects.
• Synthetic Research and Digital Twins Synthetic respondent research service that uses AI models grounded in real survey data to simulate consumer responses, enabling rapid hypothesis testing and insight generation for clients.
• World Watch and Ipsos.Durham Issue Index Syndicated global issue, reputation, and consumer tracking subscriptions providing recurring, comparable data points on Korean and global sentiment for institutional and corporate subscribers.

Quantifiable outcome

• Delivering reliable information for true understanding of Society, Markets and People

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature6 records

Partnerships

Six partnerships are on record, tiered minor and core.

• UNHCR (UN Refugee Agency)minorStrategic or Co-development Partner · 1 July 2026Ipsos partners with UNHCR to conduct global attitudes towards refugees research, releasing the 2026 report during the 75th anniversary of the 1951 Refugee Convention. This partnership enables data-driven understanding of refugee sentiment worldwide.
• Washington PostcoreStrategic or Co-development Partner · 1 July 2026Long-standing polling partnership conducting regular public opinion polls on politics, economics, and social issues. Washington Post/Ipsos polls provide data on election security, top issues facing the nation, and America's economic sentiment.
• U.S. Chamber of CommerceminorStrategic or Co-development Partner · 1 July 2026Quarterly Small Business Index partnership providing data on small business sentiment, cash flow concerns, and economic outlook for U.S. small businesses.
• W. CapraminorStrategic or Co-development Partner · 1 December 2025Partnership with W. Capra consulting firm for the annual Channel Check-In study analyzing the c-store (convenience store) experience. Results published showing top performers like Buc-ee's, QuikTrip and Love's Travel Stop.
• NAMI (National Alliance on Mental Illness)minorStrategic or Co-development Partner · 1 July 2025Partnership for the 988 Lifeline poll examining public awareness and attitudes about the suicide prevention hotline, with findings on barriers to contacting the service.
• Thrivent FinancialminorStrategic or Co-development Partner · 1 July 2025Partnership conducting polls on retirement planning attitudes and behaviors, exploring financial optimism and concerns about retirement among Americans.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gallup: Long-established global analytics and public opinion polling firm. Overlaps with Ipsos in public affairs research, workforce/employee engagement, and large-scale survey methodology.
• NielsenIQ: Global consumer intelligence and market research firm serving CPG, retail, and media clients with syndicated and custom research. Directly comparable to Ipsos in scale, methodology, and enterprise client base across markets including Korea.
• Kantar: One of the largest global market research and insights companies, offering brand, media, and consumer research. Closely mirrors Ipsos's enterprise research portfolio and global market coverage.
• YouGov: Publicly traded online market research and public opinion polling firm with a proprietary panel. Competes directly with Ipsos in public affairs polling and online consumer research.
• GfK (NielsenIQ-owned): Global market research company specializing in consumer goods, retail, and technology research. Directly comparable to Ipsos in custom research, panels, and syndicated tracking services.
• The NPD Group (Circana): Global market research firm providing consumer and retail insights, particularly strong in CPG and durables. Direct competitor to Ipsos in syndicated tracking and custom consumer research.

Emerging players

• Morning Consult: Technology-driven research and polling company with proprietary panels. Competes with Ipsos in fast-turn public opinion, brand tracking, and consumer insights, particularly in digital-first channels.
• Toluna: Online panel and market research technology provider offering survey programming and insights. Overlaps with Ipsos in panel-based research and digital methodology.
• Dynata: First-party data and research panel platform serving enterprises globally. Comparable to Ipsos KnowledgePanel as a panel/sample supply layer for market research buyers.
• J.D. Power: Consumer research and benchmarking firm focused on automotive, financial services, and other verticals. Overlaps with Ipsos in customer experience measurement and industry-specific syndicated research.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ipsos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ipsos Korea