Animax
Animax is a Romanian online pet shop founded in 1998 and headquartered in Bucharest. The company sells pet-related products to consumers through its e-commerce platform at animax.ro and operates with a workforce of 501 to 1,000 employees.
- Company typePrivate
- Founded1998
- HeadquartersBucharest, Romania
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
Animax firmographics
Firmographics- Name
- Animax
- Website
- https://animax.ro
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Animax is a Romanian online pet shop founded in 1998 and headquartered in Bucharest. The company sells pet-related products to consumers through its e-commerce platform at animax.ro and operates with a workforce of 501 to 1,000 employees.
- Ownership category
- akta.pro rank
Animax industry classification
Industry- Product category
- Pet Retail
- NAICS
- Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)
- akta.pro primary industry
- Pet Supplies Inventory-led Online Retailers (CRAFADAH)
- akta.pro secondary industries
- Pet Supplies Omnichannel (CRAFAEAJ), Pet Food & Treats Retail (CRALAHAB)
Keywords
Where Animax is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Markets served
Animax business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Animax product offering
Product offeringCore offering
Animax is an online pet shop based in Bucharest, Romania, that sells products for animals via its e-commerce website at animax.ro. The company retails animal care and pet-related merchandise to individual consumers and has operated continuously since its founding in 1998.
Differentiator
Problem solved
Functional benefit
Companies that use Animax
Customer profileIdeal customer profiles1 record
Animax technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Animax competitors and assessment
Company assessmentDirect peers
- Zooplus: Zooplus is a leading pan-European online pet supplies retailer, operating in Romania and across the continent. It is directly comparable to Animax as both are inventory-led online pet retailers competing for similar customers in the same category.
- PetShop (Romania): PetShop.ro is a Romanian online pet supplies retailer, similar in scope and geography to Animax. Both compete for Romanian consumers buying pet food, accessories, and supplies online.
Broad incumbents
- Fressnapf / Maxi Zoo: Fressnapf/Maxi Zoo operates one of Europe's largest specialty pet retail chains, with growing online and omnichannel capabilities active in Romania. It overlaps with Animax on assortment and target customers but with a wider physical footprint and broader category positioning.
- eMAG: eMAG is the dominant Romanian/CEE general e-commerce marketplace and sells a broad assortment of pet supplies. It is comparable as a competing online channel for pet products in Animax's home market, even though its primary business is wider online retail.
- Amazon: Amazon is the largest global online marketplace with a significant pet supplies category. While not a specialist, it competes with Animax for online pet product shoppers, especially as it expands same-day/next-day delivery into CEE markets.
Regional players
- Pets at Home: Pets at Home is the dominant UK omnichannel pet retailer combining physical stores, online, and veterinary services. It is comparable to Animax on the online pet retail business model and category breadth, though it operates in a different geography.
- PetSmart: PetSmart is a large North American omnichannel pet retailer with a significant e-commerce operation. It is comparable on the online pet supplies retail model, though it operates in a different geography and with a much larger assortment.
- Petco: Petco is a major US omnichannel pet retailer with growing digital and subscription offerings. It is comparable on online pet supplies commerce and category breadth, though operating in a different geography.
Emerging players
- Artero: Artero is a European pet grooming and care brand with growing online distribution. It is comparable as a category-focused pet brand/retailer, though narrower in scope than Animax's full pet supplies offering.
- KikaVet / VetShop.ro: VetShop.ro is a Romanian online retailer focused on veterinary and pet health products. It is comparable to Animax on the online pet retail model in the same geography, though its assortment skews more toward pet health and pharmacy.
Market position
Customer concentration
Animax social profiles
Digital presenceAnimax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Animax leadership team
Management profileNumber of profiles
Animax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Animax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Animax
What does Animax do?
Animax is an online pet shop based in Bucharest, Romania, that sells products for animals via its e-commerce website at animax.ro. The company retails animal care and pet-related merchandise to individual consumers and has operated continuously since its founding in 1998.
Is Animax a public or private company?
Animax is a private company. It is classified as unknown and is currently operating.
When was Animax founded?
Animax was founded in 1998. It employs 501 to 1,000 people.
Where is Animax based?
Animax is headquartered in Bucharest, Romania, in the Europe region.
Who are Animax's main competitors?
Direct peers on record are Zooplus and PetShop (Romania). Broad incumbents are Fressnapf / Maxi Zoo, eMAG and Amazon. Regional players are Pets at Home, PetSmart and Petco. Emerging players are Artero and KikaVet / VetShop.ro.
Does Animax have an API?
No public API is recorded for Animax.
What industry is Animax in?
Animax's product category is Pet Retail. Its primary akta.pro industry code is CRAFADAH, Pet Supplies Inventory-led Online Retailers, with a secondary code of CRAFAEAJ, Pet Supplies Omnichannel. Its NAICS code is 45991.