Tatro Group

What Tatro Group does

Tatro Group is a privately held used commercial truck, trailer, heavy equipment, and specialty vehicle dealer operating from a single lot at 7620 Seventh Line W., Chatham, Ontario, Canada. The group operates through two entities — Tatro Trucks Ltd and Tatro Equipment Sales Ltd — and has been in business for over 35 years, with an inferred founding date of approximately 1985. It maintains an ever-changing inventory of pre-owned vehicles from major manufacturers (Mack, Kenworth, Peterbilt, Freightliner, International, Volvo, Western Star, Sterling, Ford) and trailers (Manac, Vanguard, Utility, Cobra, Wilson, Great Dane), plus specialized units such as yard spotters, roll-off trucks, fuel tankers, vacuum trucks, and mixer trucks. All vehicle pricing is listed in USD.

The business runs a direct-to-consumer sales model with no disclosed technology platform beyond a website that catalogs inventory with search filters by vehicle type, make, and engine. Inside sales are handled via a toll-free North American line (1-800-224-8338), local line, and dedicated email addresses ([email protected], [email protected], [email protected]). The company serves three primary customer segments: trucking and transportation companies, construction and industrial buyers, and international import/export customers, with explicit export capability by land and sea to Canada, USA, and worldwide destinations. Revenue comes from one-time used vehicle sales and a smaller aftermarket parts operation staffed by Randy Liberty and Jeremy Tetrault. There are no disclosed partnerships, technology integrations, patents, certifications, funding rounds, or M&A activity in the source material.

Name

Tatro Group

Legal name

Tatro Trucking Ltd.

Website

https://tatrotrucks.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Tatro Group is a privately held used commercial truck, trailer, and heavy equipment dealer based in Chatham, Ontario, serving trucking firms, construction companies, and international import/export buyers across North America and worldwide through two divisions — Tatro Trucks Ltd and Tatro Equipment Sales Ltd.

Ownership category

akta.pro rank

Headquarters

HQ city

Chatham

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue from selling used trucks, trailers, heavy equipment, and specialty vehicles. The company maintains an ever-changing inventory of major manufacturers and offers competitive pricing with knowledgeable sales staff. All vehicle prices are listed in USD.
2. Parts Sales: Parts sales operation with dedicated parts contacts (Randy Liberty or Jeremy Tetrault) reachable at 1-866-391-2223, supporting the vehicle sales business and providing parts to existing customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Tatro Group is a used commercial vehicle dealership operating under two divisions, Tatro Trucks Ltd and Tatro Equipment Sales Ltd, selling pre-owned heavy-duty trucks, trailers, heavy equipment, and specialty vehicles from major manufacturers. The company maintains an ever-changing inventory listed in USD, provides export/import services by land and sea, and supports customers with parts sales from its Chatham, Ontario location serving North America and worldwide buyers.

Product overview

Tatro Group operates as a used commercial truck, trailer, and heavy equipment dealership comprising two divisions: Tatro Trucks Ltd and Tatro Equipment Sales Ltd. The company offers a diverse inventory of pre-owned commercial vehicles including heavy-duty trucks (day cabs, sleepers, dump trucks, highway tractors), trailers (dry vans, end dumps, step decks, reefer trailers), and specialized vehicles (yard spotters, roll-off trucks, fuel tankers). With over 35 years of experience, the company serves the North American market and exports vehicles globally. All vehicle pricing is listed in USD.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Ritchie Bros. Auctioneers: World's largest auctioneer of used heavy trucks, trailers, and construction equipment, serving the same commercial buyer base (fleets, carriers, contractors) as Tatro. Directly comparable in the used-truck and heavy-equipment wholesale/retail category, but at vastly greater scale and via an auction model.
• IronPlanet: Online marketplace for used heavy equipment and trucks, acquired by Ritchie Bros. Operates in the same used commercial-truck and equipment category with overlapping customer segments (contractors, fleets, dealers), competing for the same buyer demand with a digital-first model.
• Truck Paper (Sandhills Publishing): Leading online marketplace for new and used commercial trucks and trailers, with extensive searchable inventory across major OEMs. Comparable to Tatro in serving commercial-truck buyers and sellers and competing for SEO-driven demand in the used commercial-truck category.
• Arrow Truck Sales: Multi-location US dealer of used commercial trucks; sells used Volvo, Mack, Freightliner, Peterbilt, and International trucks — many of the same OEMs Tatro carries. Direct competitor in the retail sale of pre-owned heavy-duty commercial trucks.
• SelecTrucks: Daimler-owned used commercial-truck dealer network across North America, focused on pre-owned Freightliner and other brands. Directly comparable in the used-truck retail category with similar OEM brand focus and customer profile.
• Premier Truck Group: Multi-brand commercial truck dealer group selling new and used trucks (Freightliner, Peterbilt, Volvo, Mack, Kenworth). Direct comparable in the commercial-truck retail business model across overlapping OEM brands.
• Commercial Truck Trader: Online marketplace specializing in new and used commercial trucks and trailers. Competes with Tatro's website-driven inventory for buyer attention and lead generation in the same product category.
• M&K Truck Centers: Used and new commercial truck dealer with multiple locations across the Midwest US, carrying several of the same OEMs as Tatro (Volvo, Mack). Direct competitor in the used-truck retail category for fleet and owner-operator buyers.

Broad incumbents

• Rush Enterprises: Largest commercial truck dealer network in North America, selling new and used trucks, parts, and service across many OEMs. Overlaps with Tatro in used-truck retail and parts distribution but operates at much greater scale as an incumbent.
• Velocity Vehicle Group: Daimler-affiliated commercial truck dealer group operating across the western and southwestern US. Comparable full-service commercial truck retailing (new/used, parts, service) but at broader geographic scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-tatro-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tatro Group