Portugal Homes

What Portugal Homes does

Portugal Homes is a Lisbon-based private real estate advisory and residency services firm founded in 2017 by David Poston and Gary Harland, operating as the consumer-facing real estate brand within the Harland & Poston Group (alongside sister brands Investment Visa and HP Invest). The company operates a curated property portal featuring vetted listings from AMI-licensed partner agencies, supported by high-touch investment advisory services that guide international buyers through property acquisition in Portugal. The platform's core technology is a property listing portal with CRM integration and a feed integration capability that allows licensed agencies to syndicate inventory, while the broader service ecosystem includes real estate advisory and valuation, property management, condominium representation, property inspections, maintenance support, and fiscal representation.

The firm's go-to-market is a hybrid inside-sales and direct-sales motion: a dedicated telemarketing team qualifies inbound and outbound leads, while Senior Investment Advisors and B2B managers handle high-value international clients. Distribution is international by design, with offices in Lisbon (headquarters), Loulé (Algarve), Dubai (IFZA Business Park, serving Gulf investors), and Wembley (UK), supported by content marketing, SEO, social media, and PR aimed at capturing organic demand from expats and HNW investors. The company claims to serve clients from 30+ nationalities, facilitate 850+ properties, and maintain a 100% visa application success rate across Golden Visa, D2, and D7 programmes.

Portugal Homes monetizes through four primary revenue streams: transaction commissions on property sales, professional fees for residency visa advisory (Golden Visa, D2, D7), recurring managed services from property management contracts, and subscription/listing fees from licensed real estate agencies using the portal. The 360-degree service model is designed to capture the full client lifecycle from initial property search through visa processing and ongoing asset management, while the channel partnership with AMI-licensed agencies allows the firm to aggregate supply without holding inventory risk.

Name

Portugal Homes

Legal name

Portugal Homes

Website

https://portugalhomes.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Portugal Homes is a Lisbon-based private real estate advisory and residency services firm founded in 2017 that helps international investors and expats acquire Portuguese property and Golden Visa, D2, or D7 residency through a curated listing portal and high-touch investment advisory.

Ownership category

akta.pro rank

Product category

International Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• International real estate
• Residency visa services
• Property management
• Real estate brokerage
• Investment migration

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Property Sales Commission: Earns commissions on property transactions facilitated through the platform, connecting international buyers with Portuguese real estate.
2. Residency Visa Services: Provides specialized visa support for Golden Visa, D2, and D7 programmes as part of the property acquisition and relocation process.
3. Property Management Services: Ongoing property management including maintenance oversight, tenant relations, rent collection, and legal compliance for residential and commercial properties.
4. Agency Listing Fees: Licensed real estate agencies pay to list properties on the Portugal Homes platform to access international buyer audience.

Go-to-market motion5 records

Distribution channels4 records

Marketing channels7 records

Core offering

Portugal Homes is a curated international real estate marketplace and advisory firm that connects international buyers with vetted Portuguese residential and commercial properties, supported by licensed (AMI) real estate agency partners. Its core services bundle property acquisition advisory, specialised residency visa support (Golden Visa, D2, D7), fiscal representation, and ongoing property management into a single 360-degree offering. The company earns commissions on transactions, service fees for visa and management work, and listing/subscription fees from partner agencies.

Product overview

Portugal Homes operates as a unified real estate platform combining a property search portal with bundled service modules. The core offering is the Portugal Homes Property Portal, a curated marketplace listing vetted properties from licensed agencies across Portugal, accessible via location-based search and filters. This platform is complemented by a suite of advisory and management services including Real Estate Advisory & Valuation, Property Management, Condominium Representation, Property Inspections, and Maintenance Support. The company also offers specialist visa support modules for the Golden Visa, D2 Visa, and D7 Visa programmes, as well as Fiscal Representation for tax matters. The Portugal Homes Blog provides editorial content covering market news, investment insights, and relocation guides, serving as an informational extension of the core service ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Investment Visa: Investment visa services brand under Harland & Poston Group
• HP Invest

Products and services

• Portugal Homes Property Portal Primary digital property listing platform enabling users to search, browse, and inquire about residential and commercial properties for sale across Portugal, with location-based search, property filtering, featured listings, and curated property categories such as popular locations, family homes, beachside, and investment-grade properties.
• Real Estate Advisory & Valuation Expert consultation service providing guidance on Portuguese market trends, property valuations, and strategic decision-making for clients seeking investment, residence, or holiday properties in Portugal.
• Property Management Full-cycle property management service covering residential and commercial properties, including maintenance oversight, tenant relations, rent collection, legal compliance, condominium representation, property inspections, and ongoing maintenance support for international owners.
• Golden Visa Programme Specialised residency-by-investment service assisting international investors in obtaining Portuguese residency through qualifying real estate investments under the Golden Visa programme, with a 100% reported application success rate.
• D2 Visa Programme Entrepreneur and self-employed visa support service helping individuals obtain Portuguese residency through business activities or freelance work, often combined with property purchase.
• D7 Visa Programme Passive income visa support service facilitating Portuguese residency for individuals with regular passive income such as pensions or rental income, often paired with property purchase and relocations.
• Fiscal Representation Tax representative service conferring power of attorney to handle tax-related matters with Portuguese tax authorities (Autoridade Tributária), including annual tax filings and utility setup for non-resident property owners.

Quantifiable outcome

• 100% visa application success rate for Golden Visa, D2, and D7 programmes
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Harland & Poston GroupcoreOthersParent company of Portugal Homes. Founded in 2017 by David Poston and Gary Harland, Harland & Poston Group operates as an investment migration and real estate ecosystem with multiple related brands including Investment Visa and HP Invest. Portugal Homes serves as the consumer-facing real estate brand within this corporate group.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Arton Capital: Global investment migration consultancy facilitating residency- and citizenship-by-investment programs, including Portugal. Overlaps with Portugal Homes' visa-advisory services for the same high-net-worth buyer.
• Imovirtual: Leading Portuguese property marketplace carrying the same AMI-licensed agency listings. Competes on buyer reach and listing depth that Portugal Homes aggregates.
• Idealista: Iberia's largest property portal with deep Portuguese listing inventory. Direct competitor for international buyer attention and a parallel channel that Portugal Homes' partner agencies also list on.
• Get Golden Visa: Specialist advisory dedicated to Portugal Golden Visa and investment migration services. Targets the same international investor and competes on visa expertise and curated property funds.
• Global Citizen Solutions: Portugal-focused residency and relocation advisory combining Golden Visa/D2/D7 pathways with property search. Closest head-to-head on the integrated residency-plus-property proposition.
• RE/MAX Portugal: Largest franchised real estate network in Portugal with extensive residential listings and agent coverage. Competes on local inventory breadth and brand recognition among domestic and international buyers.

Broad incumbents

• Engel & Völkers Portugal: Global luxury real estate franchise with significant Lisbon, Cascais, and Algarve presence. Overlaps with Portugal Homes on premium and international buyer segments.
• Henley & Partners: World's largest investment migration firm offering Portugal residency programs alongside dozens of other jurisdictions. Wider portfolio, deeper institutional client base, and stronger brand in HNW migration.
• Savills Portugal: International real estate advisor with a Portuguese operation handling residential, commercial, and investment property. Competes for high-ticket cross-border mandates and advisory fees.

Regional players

• Property Finder Portugal: MENA-origin property portal with a Portugal vertical, attracting Gulf-based buyers searching Portuguese real estate. Competes for the same Dubai-to-Portugal buyer journey Portugal Homes targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/pthomeslisbon
• YouTubeyoutube.com/c/HarlandPostonGroup
• LinkedInlinkedin.com/company/portugal-homes
• Instagraminstagram.com/portugalhomes
• Facebookfacebook.com/portugalhomeslisbon

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Portugal Homes