What PTV Telecom does

PTV Telecom is a privately held Spanish regional telecommunications operator that provides fiber optic internet, mobile telephony, television and fixed-line services primarily to Spanish residential households and, to a lesser extent, small and medium businesses. The company operates as the commercial brand of Procono S.A.U., a Sociedad Unipersonal incorporated in 1983, headquartered in Málaga and historically rooted in Córdoba, and currently operating with 501-1,000 employees. It is founder-led under Antonio Carrillo Baeza and has no disclosed external investors or parent company.

The product portfolio is built around three core services: fiber optic internet (Fibra) at speeds from 600Mb to 1000Mb, mobile telephony offered as an MVNO with data bundles from 100GB to unlimited, and a proprietary streaming TV platform called Zapi TV, all sold individually or as discounted bundles with optional fixed-line telephony. Underlying infrastructure is a mix of proprietary FTTH network (Red Propia) in directly covered zones and indirect coverage via wholesale arrangements elsewhere. The company holds an administrative authorization from the CNMC (Comisión Nacional de los Mercados y la Competencia) for the provision of electronic communications services.

Go-to-market is direct-to-consumer and digital-first: customers configure and contract services online through ptvtelecom.com and a real-time tariff configurator, supported by a free 1650 hotline and callback requests, with field technician installation for fiber. Revenue is overwhelmingly subscription-recurring, with monthly bundles priced in the €28.80-€32.85 promotional range (final price), one-time installation fees (€36.30-€145.20) and recurring router rental at €2.50/month. The 'Sin Permanencia' (no-permanence) positioning, free technical support, La Liga sports content partnership, and the Mi PTV self-service mobile app together define the company's value proposition against the larger Spanish incumbents.

Name

PTV Telecom

Legal name

Procono S.A.U.

Website

https://ptvtelecom.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

501–1,000 employees

Short description

PTV Telecom is a Spanish regional telecommunications operator providing fiber optic internet, mobile, Zapi TV streaming and fixed-line services to residential and small business customers across Spain through direct online subscription, owning part of its FTTH network and operating as an MVNO.

Ownership category

akta.pro rank

Product category

Residential Telecommunications Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications (except Satellite) (5171), Telecommunications (517)

SIC

Telephone Communications (No Radiotelephone) (4813), Cable & Other Pay Television Services (4841), Radiotelephone Communications (4812), Communications Services, Nec (4899)

akta.pro primary industry

Cable MSOs (Hybrid Fiber-Coax) (MPABAGAA)

akta.pro secondary industries

TVOD/Transactional & PPV Streaming Channels (MPABAHAC), Pay-Per-View (PPV) & Premium Sports Event Networks (MPABAJAF)

Keywords

• Fiber optic internet
• Mobile virtual network operator
• Bundled telecom services
• Streaming television platform
• Fixed line telephony

Headquarters

HQ city

Málaga

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Fiber Optic Internet Services: Monthly subscription fees for fiber optic internet plans ranging from 600Mb to 1000Mb speeds, with optional bundle discounts when combined with mobile and TV services.
2. Mobile Telephony Services: Monthly subscriptions for mobile lines with data bundles (100GB to unlimited), available as standalone or bundled with fixed services. Up to 6 mobile lines per customer.
3. Television Services (Zapi TV): Streaming TV platform subscription bundled with fiber and mobile packages. Includes basic Zapi package with 2 users included.
4. Fixed Line Telephony: Landline service with optional call packages. Fixed line rental and call consumption charges.
5. Equipment Rental: Router rental at €2.50/month. SIM card sales at €12-20 depending on conditions.
6. Installation Services: One-time installation fees for FTTH services, with promotional discounts. Standard installation costs €145.20 with discounts for new customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

PTV Telecom is a Spanish telecommunications operator (MVNO) providing fiber optic internet (600Mb–1000Mb), mobile telephony (100GB–unlimited data), streaming television (Zapi TV), and fixed-line telephony services directly to residential customers and small businesses. Services are sold individually and as bundled packs (Fibra + Móvil) at promotional monthly prices with no permanence commitment, delivered over the company's own FTTH network (Red Propia) in covered zones and through partner network access elsewhere in Spain.

Product overview

PTV Telecom is a Spanish telecommunications operator (MVNO) providing a portfolio of telecom services built around three core pillars: fiber optic internet (Fibra), mobile telephony (Móvil), and streaming television (Zapi TV). Services are sold both individually and as combined bundles (Fibra + Móvil), with no permanence commitment as a key differentiator. The offering is rounded out by a customer mobile app (Mi PTV) for self-service management, a referral program (Plan Amistad), and mobile device sales. All services are supported by the company's own fiber network (Red Propia) and offered primarily through direct online sales with free technical installation.

Differentiator

Problem solved

Functional benefit

Brands

• Zapi TV: Streaming platform offering a selection of series, movies, and a variety of channels for viewing on demand.

Products and services

• Fibra (Fiber Internet) High-speed fiber optic internet service available at multiple speeds (600Mb, 800Mb, 1000Mb) for Spanish residential customers and small businesses, offered with no permanence commitment and delivered over PTV Telecom's own FTTH network.
• Móvil (Mobile Plans) Mobile telephony plans offering data bundles (100GB to unlimited) and voice options, available as standalone subscriptions or bundled with fiber and fixed-line services for Spanish residential and small business customers (up to 6 lines per account).
• Fibra + Móvil (Bundled Plans) Combined service packs pairing fiber optic internet with mobile lines and fixed-line telephony at discounted bundle rates, with optional Zapi TV inclusion and no permanence commitment, targeted at Spanish households.
• Zapi TV Proprietary streaming television platform offering a selection of series, movies, and pay TV channels accessible on demand across devices, provided free to PTV Telecom TV subscribers and includes optional La Liga sports content.
• Terminales Móviles (Mobile Device Sales) Sale of mobile devices (handsets) and fixed terminals (landline equipment), with options to purchase outright or finance through installment plans for qualifying PTV Telecom customers.
• FTTH Installation Services One-time professional fiber optic installation service at the customer's premises, including delivery and configuration of ONT/cable modem equipment, with promotional discounts for new customers and free installation available with fixed-line portability.

Quantifiable outcome

• Customer attention response time under 10 seconds as advertised
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• La LigacoreStrategic or Co-development PartnerPTV Telecom has a partnership with La Liga (Spanish football league) to offer La Liga content on their Zapi TV streaming platform. This includes exclusive sports content bundled with their service packages, featuring La Liga branding in their marketing materials.
• Google (Analytics, DoubleClick, Ads)minorGTM or Marketing PartnerUses Google Analytics for web traffic analysis, Google DoubleClick for advertising and conversion tracking, and Google Ads for paid search/marketing campaigns.
• Facebook/MetaminorGTM or Marketing PartnerUses Facebook advertising platform (_fbp cookie) for providing advertising products and tracking user engagement for marketing purposes.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lowi (Vodafone Spain): Vodafone's low-cost Spanish MVNO brand delivering fiber + mobile bundles at competitive prices; competes for the same value-driven switcher customer that PTV targets.
• Euskaltel: Regional Spanish converged operator (now part of MASORANGE) historically serving the Basque Country with fiber + mobile + TV; structurally analogous to PTV's regional Spanish positioning.
• Yoigo (MASORANGE): Spanish low-cost mobile brand within MASORANGE offering converged fiber+mobile packages to price-sensitive switchers — directly parallels PTV's value proposition.
• O2 Spain (Telefónica): Low-cost mobile-first brand of Telefónica competing on flexible contracts and converged fiber/mobile offers — overlaps with PTV's no-permanence, value-tier positioning.
• MasMovil / MASORANGE: Spain's largest low-cost converged operator offering fiber + mobile + TV bundles similar to PTV; competes head-to-head in the value-tier quad-play segment PTV targets.
• DIGI Spain: Aggressive low-cost MVNO/fiber operator in Spain competing on minimal pricing for fiber + mobile — directly contests PTV's value-tier positioning and contract-free promise.
• Avatel Telecom: Regional Spanish FTTH + MVNO operator with own fiber and quad-play bundles, comparable to PTV in targeting underserved Spanish geographies outside major urban centers.

Regional players

• R Cable / Mundo-R: Galicia-based regional cable/fiber + mobile operator offering quad-play bundles — comparable regional-market model to PTV's Andalusian focus.

Broad incumbents

• Movistar (Telefónica): Dominant incumbent Spanish operator; competes across all tiers and holds historic La Liga rights that compete with PTV's sports-bundle differentiator.
• Vodafone Spain: Major Spanish mobile and converged operator with national reach; competes with PTV in fiber+mobile bundles and owns the Lowi low-cost sub-brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PTVtelecom_com
• YouTubeyoutube.com/channel/UCJyzDx6ExVS3nGPAuL8U5UA
• Facebookfacebook.com/PTVTelecom
• LinkedInlinkedin.com/company/ptvtelecom
• Instagraminstagram.com/ptvtelecom/?hl=es

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PTV Telecom