MidSouth Electric Co-op

What MidSouth Electric Co-op does

MidSouth Electric Cooperative is a member-owned electric cooperative headquartered in Navasota, Texas, serving 29,000+ electric meters across six counties (Brazos, Grimes, Madison, Montgomery, Walker, and Waller) through three district offices and 19 substations. Founded in 1940 by local farmers to electrify rural areas that investor-owned utilities declined to serve, the cooperative now operates a diversified utility portfolio that includes core electricity distribution, fiber internet (MidSouth Fiber), water and wastewater services (MidSouth Water Services, a wholly-owned subsidiary), community solar subscriptions (MidSouth Solar Energy, 100 kWh blocks at $11.50/month), and EV charging stations integrated with the ChargePoint network. The technology stack combines electric distribution infrastructure and rights-of-way management with a real-time Outage Management System, the MSEC mobile app, an online member portal, 24/7 payment kiosks, and an automated phone system that together constitute the primary member-service surface.

MidSouth's business model is fundamentally a recurring-revenue, regulated-utility model extended into adjacent consumer services. Electric, fiber, water, and solar all run on subscription/recurring monthly billing with regulated tariffs for the core utility services and unit-based connection fees (e.g., $1,200–$2,300 water tap fees, $25 connect/transfer fees). The go-to-market is direct-to-member across in-person, digital, and self-serve channels rather than a traditional sales motion, reflecting the cooperative structure in which customers are also owners. Member economics are aligned through capital credits, advocacy arms such as Voices for Cooperative Power, and a Touchstone Energy affiliation that supports national benchmarking (notably a 2024 ACSI broadband score of 87, top 5 among Touchstone Energy co-ops). Revenue is not publicly disclosed, and the cooperative carries no venture, private equity, or public ownership.

Name

MidSouth Electric Co-op

Legal name

MidSouth Electric Cooperative

Website

https://midsouthelectric.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

101–250 employees

Short description

MidSouth Electric Cooperative is a member-owned Texas electric co-op serving 29,000+ meters across six counties, providing electricity, fiber internet, water/wastewater, community solar, and EV charging to residential and commercial members.

Ownership category

akta.pro rank

Product category

Electric Cooperative Utility Services

NAICS

Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112), Electric Power Distribution (221122)

SIC

Electric Services (4911), Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Electric Cooperatives (Rural/Member-Owned Utilities) (EUADABAC)

akta.pro secondary industries

Multi-Utility Distribution Companies (Electric + Gas/Water Distribution) (EUADABAJ), DER Aggregation & Virtual Power Plants (VPPs) (EUAMAJAC)

Keywords

• Electric power distribution
• Fiber internet services
• Water and wastewater utilities
• Community solar programs
• Electric vehicle charging

Headquarters

HQ city

Navasota

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Electric Service: Monthly electricity distribution service to residential and commercial members. Revenue generated through member rates and tariffs based on electricity consumption.
2. MidSouth Fiber Internet: High-speed fiber internet service for residential and commercial customers, providing an alternative revenue stream beyond traditional electric service.
3. Water and Wastewater Services: Water distribution and wastewater services through MidSouth Water Services subsidiary, including monthly service fees and consumption-based charges.
4. MidSouth Solar Energy (Community Solar): Community solar program allowing members to subscribe to 100 kWh solar blocks at $11.50/month for 5-year terms, credited against their electric usage.
5. Connection and Tap Fees: One-time fees for new service connections including water tap fees ($1,200-$2,300), connect/transfer fees ($25), and commercial survey/staking fees ($200).
6. Electric Vehicle Charging: EV charging stations at multiple locations across the service territory. Currently offered free during promotional period.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

MidSouth Electric Co-op is a member-owned electric cooperative that distributes electricity to residential and commercial members across six Texas counties. It also delivers high-speed fiber internet (MidSouth Fiber), water and wastewater services through its wholly-owned subsidiary MidSouth Water Services, community solar blocks, EV charging stations, and energy efficiency programs. Members access these services via district offices, a 24/7 online portal, mobile app, automated phone system, and payment kiosks.

Product overview

MidSouth Electric Co-op operates as a member-owned electric cooperative providing a diversified utility portfolio across Texas. The core offerings include electricity distribution, fiber internet (MidSouth Fiber Internet), water/wastewater services, EV charging stations (MidSouth Vehicle Charging), and solar energy programs. The cooperative's digital ecosystem consists of the MSEC Mobile App and Online Member Portal, while add-on services include energy audits, energy management with rebate programs, water conservation services, and community solar subscriptions. The company serves residential and commercial members across six Texas counties.

Differentiator

Problem solved

Functional benefit

Brands

• MidSouth Fiber: High-speed fiber internet service provided by MidSouth Electric Cooperative to residential and commercial members.
• MidSouth Solar Energy
• MidSouth Rewards
• MidSouth Water Services
• MidSouth Vehicle Charging

Products and services

• Electricity Service Core electricity distribution service providing power to residential and commercial members across Brazos, Grimes, Madison, Montgomery, Walker, and Waller counties in Texas. Service is delivered through monthly recurring tariffs with member-owned cooperative governance and capital credit returns.
• MidSouth Fiber Internet High-speed fiber internet service offering secure, reliable connectivity for residential and commercial members, providing an alternative broadband option across the cooperative's service territory with a separate residential and business-services offering.
• Water Services (MidSouth Water Services) Water and wastewater utility services provided through the wholly-owned MidSouth Water Services subsidiary, including service establishment, conservation programs, and infrastructure management for residential and commercial customers across specific water service territories.
• MidSouth Vehicle Charging Electric vehicle charging stations located throughout the service territory at multiple partner locations, allowing EV drivers to find, reserve, and pay for charging sessions on MidSouth's charging network via the ChargePoint app.
• MidSouth Solar Energy Community solar program allowing members to subscribe to 100 kWh solar blocks at $11.50/month for 60-month terms from a solar farm in Bedias, TX, providing a solar option without requiring home installation; Solar Block Credits are applied monthly and cannot accumulate.
• Energy Audit Home and business energy audits performed by MidSouth professionals to identify inefficiencies and recommend solutions for greater energy savings, including a free Energy Savings Kit for residential members.
• Energy Management (MidSouth Rewards) Suite of energy efficiency tools including MidSouth Rewards rebates, new home rebates, thermostat savings programs, pre-paid metering, usage alerts, and home efficiency analysis resources for residential members.
• Water Conservation Water conservation program offering free lawn irrigation audits through the WISE Guys, leak detection guidance, and indoor/outdoor water-saving tips for residential customers in MidSouth Water Services territories.

Quantifiable outcome

• ACSI score of 87 for MidSouth Fiber Internet in 2024, 11 points above industry Fiber ISP average of 76
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• San Jacinto River AuthoritycoreOthers · 1 September 2024The San Jacinto River Authority changed their water rates effective September 1, 2024, affecting MidSouth Water Services customers.
• Fellow Electric Cooperatives and Contract CrewsminorOthers · 1 July 2024MidSouth expressed gratitude to fellow cooperatives, contract crews, and materials suppliers who provided mutual aid during Hurricane Beryl restoration efforts in July 2024.
• Touchstone EnergycoreStrategic or Co-development Partner · 1 January 2024Touchstone Energy is a national network of electric cooperatives across 46 states that provides research, communications resources, and employee training programs to help member cooperatives better engage and serve their members. MidSouth Fiber Internet participates in Touchstone Energy's ACSI research and measurement program for member satisfaction.
• America's Electric Cooperatives Political Action Committee (PAC)minorGTM or Marketing Partner · 1 January 1966National PAC dedicated to building relationships with policymakers who champion issues impacting electric cooperatives. Founded in 1966, the committee has tackled large issues protecting landowner rights and affordable electricity for rural citizens.
• National Forest ServiceminorStrategic or Co-development PartnerMidSouth works closely with the National Forest Service to maintain co-op infrastructure in the Sam Houston National Forest without disturbing the delicate ecosystem, including working around breeding schedules for the threatened red-cockaded woodpecker and conducting frequent right-of-way clearing.
• Texas Forest ServiceminorStrategic or Co-development PartnerThe Texas Forest Service and National Forest Service have a cooperative agreement and action plan with MidSouth to coordinate wildfire prevention, law enforcement, aerial detection, and suppression efforts including regular prescribed fires.
• Voices for Cooperative Power (VCP)coreGTM or Marketing PartnerVCP carries the voices of MidSouth Electric Cooperative members to Austin and Washington, D.C. to educate policymakers on opinions of co-op members regarding safe, reliable, and affordable power issues.
• Rural Friends of Texas Electric CooperativescoreGTM or Marketing PartnerState association advocacy effort that MidSouth participates in to promote policies protecting electric co-op members in Texas.
• San Jacinto River AuthoritycoreTechnology or IntegrationMidSouth Water Services works with the San Jacinto River Authority for water supply and management. Permits obtained from SJRA for grid improvement projects near Lake Conroe.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pedernales Electric Cooperative: One of the largest electric cooperatives in Texas, serving central Texas with electricity and PEC Fiber. Directly comparable as a member-owned co-op operating a multi-utility (electric + broadband) model in a similar rural/semi-rural Texas service territory.
• Sam Houston Electric Cooperative: Texas electric cooperative with overlapping East Texas territory near MidSouth's counties, also providing fiber internet. Closely comparable in scale, cooperative structure, and multi-vertical utility model.
• Bluebonnet Electric Cooperative: Large Texas distribution electric cooperative serving a multi-county territory similar to MidSouth's. Comparable as a member-owned utility operating at similar scale in the same regulatory framework (Texas) with electrification programs and broadband expansion.
• GVEC (Guadalupe Valley Electric Cooperative): Texas electric cooperative offering electricity, fiber (GVEC.net), and solar programs. Directly comparable multi-utility cooperative operating in south-central Texas with a similar electric+broadband+community-solar product mix.
• Heartland Electric Cooperative: Texas-based distribution electric cooperative operating fiber broadband through subsidiary. Comparable in member-owned electric distribution + fiber broadband model, though smaller scale.
• United Cooperative Services: Texas electric cooperative serving north-central Texas with multi-county territory and fiber broadband. Comparable cooperative structure, distribution utility operations, and adjacent Texas geography.
• Tri-County Electric Cooperative (Texas): East Texas electric cooperative with distribution operations, TCEC Fiber, and energy programs. Comparable member-owned electric distribution + fiber broadband cooperative model in Texas.

Broad incumbents

• CoServ: Large North Texas electric and gas cooperative offering electric distribution, natural gas, broadband, and water to member-customers in growing suburban counties. Comparable multi-utility cooperative model serving a similar Texas membership base, but at materially larger scale.

Regional players

• Grayson-Collin Electric Cooperative: Texas distribution electric cooperative offering fiber broadband. Comparable in cooperative membership model and electric+broadband stack, though located in North Texas outside MidSouth's southeastern service territory.

Others

• Touchstone Energy Cooperatives: National alliance/network of 750+ electric cooperatives, of which MidSouth is a member. Comparable as the peer organizational umbrella providing shared research, ACSI benchmarking, and marketing resources across member cooperatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks10 records

Key highlights12 records

Customer concentration

• Xx.com/midsouthec
• Facebookfacebook.com/MidSouthEC
• Instagraminstagram.com/midsouthec

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MidSouth Electric Co-op