Heartland Rural Electric Cooperative
Heartland Rural Electric Cooperative is a member-owned, rural electric distribution utility in Girard, United States, delivering electricity to residential and commercial customers within an assigned service territory. Founded 1996, it operates with 11-50 employees under standard cooperative utility economics.
- Company typePrivate
- Founded1996
- HeadquartersGirard, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Heartland Rural Electric Cooperative does
Heartland Rural Electric Cooperative is a member-owned rural electric distribution utility headquartered in Girard, United States. Founded in 1996, the cooperative provides electricity distribution services to residential and commercial customers within an assigned rural service territory, operating as part of the U.S. cooperative utility model in which distribution rights and rate structures are typically established under state regulatory frameworks.
The company's operations are built around physical distribution infrastructure — poles, lines, substations, and meters — through which it delivers purchased wholesale power to its member-owners. No proprietary technology stack, software products, or digital platforms were disclosed in the available source material; the cooperative's website did not render substantive content during data collection. Headcount is reported at 11-50 employees, consistent with a small, locally-operated distribution utility serving a defined rural footprint.
Heartland REC's business model follows the standard rural electric cooperative structure: revenue is generated through regulated retail tariffs on electricity delivered to members, with cost of goods sold driven primarily by wholesale power purchases. As a private, member-owned entity, the cooperative is not equity-financed through capital markets, and no funding rounds, investors, subsidiaries, or M&A activity are recorded in the available data. Customer acquisition is geographic rather than commercial — members are served based on location within the cooperative's franchise territory. The company maintains no disclosed mobile applications, API integrations, AI capabilities, or formal partnerships based on the input.
Heartland Rural Electric Cooperative firmographics
Firmographics- Name
- Heartland Rural Electric Cooperative
- Legal name
- Heartland Rural Electric Cooperative
- Website
- https://heartland-rec.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heartland Rural Electric Cooperative is a member-owned, rural electric distribution utility in Girard, United States, delivering electricity to residential and commercial customers within an assigned service territory. Founded 1996, it operates with 11-50 employees under standard cooperative utility economics.
- Ownership category
- akta.pro rank
Heartland Rural Electric Cooperative industry classification
Industry- Product category
- Rural Electric Distribution
- NAICS
- Electric Power Distribution (221122), Electric Power Transmission, Control, and Distribution (22112), Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911), Electric, Gas & Sanitary Services (4900)
- akta.pro primary industry
- Electric Cooperatives (Rural/Member-Owned Utilities) (EUADABAC)
- akta.pro secondary industry
- Distribution Network Construction (Feeders, Laterals, Service Drops) (IMAFAHAC)
Keywords
Where Heartland Rural Electric Cooperative is headquartered
LocationHeadquarters
- HQ city
- Girard
- HQ country
- United States
- HQ region
- North America
Markets served
Heartland Rural Electric Cooperative business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel
Heartland Rural Electric Cooperative product offering
Product offeringCore offering
Heartland Rural Electric Cooperative provides electric distribution services to residential and commercial customers in its assigned rural service territory. The cooperative delivers electricity through its distribution network to end users in and around Girard, United States, operating as a typical rural electric utility member organization.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Electric Distribution Service Electricity distribution service delivered to residential premises within the cooperative's assigned rural service territory.
- Commercial Electric Distribution Service Electricity distribution service delivered to commercial customers within the cooperative's assigned rural service territory.
Companies that use Heartland Rural Electric Cooperative
Customer profileIdeal customer profiles2 records
Heartland Rural Electric Cooperative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heartland Rural Electric Cooperative competitors and assessment
Company assessmentDirect peers
- Hoosier Energy: Generation and transmission cooperative serving rural distribution members across Indiana and neighboring states - comparable cooperative-utility structure serving rural electric distribution franchises.
- Oglethorpe Power Corporation: One of the largest G&T cooperatives in the U.S., serving member distribution co-ops in Georgia - directly comparable cooperative electric utility structure.
- Seminole Electric Cooperative: Florida-based G&T cooperative providing wholesale power to member distribution co-ops - comparable member-owned rural electric utility business model.
- Wabash Valley Power Alliance: Indiana-based G&T cooperative serving member distribution cooperatives - directly comparable cooperative structure serving rural electric distribution members.
- Pedernales Electric Cooperative: Largest member-owned electric distribution cooperative in the U.S. Directly comparable as a rural, member-owned electric distribution utility serving residential and commercial members with a similar governance and business model.
- Brazos Electric Power Cooperative: Texas-based generation and transmission cooperative serving multiple member distribution co-ops - directly comparable rural-cooperative utility model.
Others
- CoBank: Cooperative bank that is a primary lender to U.S. rural electric cooperatives - relevant as the principal capital provider to the cooperative utility model in which Heartland operates.
- National Rural Electric Cooperative Association (NRECA): Trade association representing ~900 U.S. rural electric co-ops - relevant as the industry's central trade body that supports members like Heartland with advocacy, training, and shared services.
Broad incumbents
- Duke Energy: Major investor-owned electric utility serving residential and commercial customers including rural areas - overlapping service categories (electric distribution) but much larger scale and corporate structure.
- American Electric Power: Large investor-owned utility holding company with regulated electric distribution operations across multiple states - comparable distribution utility activity, though much larger and IOU rather than cooperative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Heartland Rural Electric Cooperative social profiles
Digital presenceHeartland Rural Electric Cooperative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heartland Rural Electric Cooperative leadership team
Management profileNumber of profiles
Profiles1 record
Heartland Rural Electric Cooperative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heartland Rural Electric Cooperative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heartland Rural Electric Cooperative
What does Heartland Rural Electric Cooperative do?
Heartland Rural Electric Cooperative provides electric distribution services to residential and commercial customers in its assigned rural service territory. The cooperative delivers electricity through its distribution network to end users in and around Girard, United States, operating as a typical rural electric utility member organization.
Is Heartland Rural Electric Cooperative a public or private company?
Heartland Rural Electric Cooperative is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Heartland Rural Electric Cooperative founded?
Heartland Rural Electric Cooperative was founded in 1996. It employs 11 to 50 people.
Where is Heartland Rural Electric Cooperative based?
Heartland Rural Electric Cooperative is headquartered in Girard, United States, in the North America region.
Who are Heartland Rural Electric Cooperative's main competitors?
Direct peers on record are Hoosier Energy, Oglethorpe Power Corporation, Seminole Electric Cooperative, Wabash Valley Power Alliance, Pedernales Electric Cooperative and Brazos Electric Power Cooperative. Others are CoBank and National Rural Electric Cooperative Association (NRECA). Broad incumbents are Duke Energy and American Electric Power.
Does Heartland Rural Electric Cooperative have an API?
No public API is recorded for Heartland Rural Electric Cooperative.
What industry is Heartland Rural Electric Cooperative in?
Heartland Rural Electric Cooperative's product category is Rural Electric Distribution. Its primary akta.pro industry code is EUADABAC, Electric Cooperatives (Rural/Member-Owned Utilities), with a secondary code of IMAFAHAC, Distribution Network Construction (Feeders, Laterals, Service Drops). Its NAICS code is 221122 and its SIC code is 4911.